---
# System prepended metadata

title: Seminar on brand operation

---

# Seminar on brand operation

## Background
A friend of mine, who is a Bitcoin OG & an crypto builder, and also an NFT collector. You can check his gallery [here](https://gallery.so/0x84A).
He was trying something interesting. 3 months ago, he designed a hoodie based on the image of [Cool Cat #8687](https://gallery.so/0x84A/21z8jsiRVlAnLiCciY0h2ElCvBb/21z8b1j4JQUj7YyzISIqxB3Z1Un). He produced 30 pieces and airdroped to his friends(Yes, I have one).
![image alt](https://lh3.googleusercontent.com/csJNIr4rRqHdOkJZB5soQjHGehNlEm9ygAvMj6Yui7SZzcWpYoBDYqYFImZPzowmJADyWG-pBih_UL7AL4WlYIwKsFcRIrlS9gs3DA=w1200 "title" =300x300)

Recently, he bought [phunk #87](https://twitter.com/0x84A/status/1475383820434423811) and changed his profile, thinking about copyright & copyleft. He wants to design a hoodie again, but before that, we realize this must be a cultural movement.

## Motivation
Creation in the Digital Age has a sharp difference with legacy world, when going to crypto, it's more comprehensive(Especially when everybody is talking about NFTs :D ). However, the core skills have not changed. Branding, for example, is very important for mutual understandings, and forms the basis of cultural identity. We wanted to go deeper into the discussion, both to find answers from the existing order and to throw out confusion. This is both on the level of operational skills and on the level of spiritual core.

## A Seminar on Brand Operation
Primitives Lane has hosted a lot of [seminars](https://www.primitiveslane.org/meetup), experienced in topic planning and event execution.
I'm seeking for the opportunity that you can share experience in operating your label. And also I expect to listen your advice for the seminar.