# 8 Best watch movement suppliers in 2025
The watch industry is evolving rapidly, and the demand for high-quality movements has never been greater. Whether you’re starting a private-label watch brand, upgrading your product line, or sourcing for luxury-level production, choosing the right watch movement suppliers determines durability, precision, and long-term customer satisfaction.

This comprehensive 2025 guide lists the 8 best watch movement suppliers trusted by microbrands, OEM factories, and global watchmakers. We evaluate reliability, movement types, certifications, production capabilities, customization, and innovation trends to help you select a supplier that aligns with your brand’s technical and aesthetic goals.
Table of Contents
Why Choosing the Right Watch Movement Supplier Matters
Top 8 Best Watch Movement Suppliers in 2025
Company Spotlight: Billow Time Watch Co., Ltd
Comparison Table: Best Watch Movement Suppliers
How to Choose the Best Watch Movement Supplier
Most Common Watch Movement Types
Frequently Asked Questions
References
Why Choosing the Right Watch Movement Supplier Matters
The movement is the heart of every timepiece. Selecting dependable watch movement suppliers ensures:
Long-lasting accuracy
High durability across temperature and impact conditions
Quality assurance and minimal defect rates
Compatibility with OEM/ODM watch designs
Control over brand reputation and product performance
In 2025, the global watch market continues to show strong demand for mechanical, automatic, and hybrid movements. Brands that invest in reliable suppliers gain a competitive advantage in both quality and customer trust.
Top 8 Best Watch Movement Suppliers in 2025
Below are the 8 most reputable watch movement suppliers trusted by watch microbrands, luxury brands, and OEM watch manufacturers worldwide.
1. Miyota (Citizen Group) — Best Overall Supplier
Miyota is one of the most widely used watch movement suppliers in the world, known for its ultra-reliable quartz and mechanical movements such as the Miyota 8215 and 9015.
Highly reliable and proven performance
Ideal for microbrands and mid-luxury watches
Excellent global availability
2. Seiko (TMI) — Best for Automatic Movements
Seiko Instruments (TMI/SII) provides robust movements including NH35A, VH31, and various meca-quartz models.
Trusted by microbrand divers and tool watches
Affordable yet durable
Large variety of movement types
3. ETA (Swatch Group) — Best for Swiss Luxury Precision
ETA remains a key supplier in the Swiss movement market.
Swiss-made accuracy
High longevity
Strong brand prestige
4. Sellita — Best Swiss Alternative to ETA
Sellita offers high-volume Swiss movements widely used by luxury brands.
Reliable SW200/SW300 series
Swiss craftsmanship
Excellent finishing options
5. Ronda — Best for Swiss Quartz Movements
Ronda specializes in precise, high-grade quartz movements.
6. Hangzhou Watch Movement Factory — Best for Affordable Automatic Movements
Popular among entry-level mechanical watch brands.
7. Sea-Gull (Tianjin Seagull) — Largest Mechanical Movement Maker
Sea-Gull offers a large range: tourbillons, chronographs, automatics, and hand-wound.
8. La Joux-Perret — Best for High-End Swiss Complications
This premium supplier is trusted for luxury complications and advanced engineering.
Company Spotlight: Billow Time Watch Co., Ltd
Billow Time Watch Co., Ltd — Complete OEM & ODM Watch Manufacturing

About Watch Movements
Billow Time Watch Co., Ltd is a professional OEM/ODM watch manufacturer offering high-end custom timepieces using:
316L stainless steel
904L stainless steel
Titanium
Bronze (CuSn8)
Damascus steel
Forged carbon fiber
Ceramic watch cases
Complete Customization Services
Custom complete watches for your brand
Custom watch case manufacturing
Custom straps, bracelets & rubber bands
Custom watch buckles
Custom dials, indices, and watch hands
Custom watch movement integration
Custom watch gift boxes
Your logo can be added to any part of the watch—dial, caseback, clasp, buckle, hands, crown, or packaging. You can submit your own design, or Billow Time can develop prototypes based on your concepts.
With premium materials, precision machining, and flexible production volumes, Billow Time is one of the most reliable partners for brands looking to scale their watch lines with high-performance components and quality craftsmanship.
Comparison Table: 8 Best Watch Movement Suppliers 2025
Supplier Strength Best Movement Types Ideal For
Miyota ★★★★★ Quartz, automatic Microbrands & mid-range watches
Seiko (TMI/SII) ★★★★★ Automatic, meca-quartz Diver/tool watch brands
ETA ★★★★★ Swiss mechanical & quartz Premium & luxury brands
Sellita ★★★★☆ Swiss automatic Swiss-grade microbrands
Ronda ★★★★☆ Quartz Fashion & classic watches
Hangzhou ★★★★☆ Automatic Entry-level mechanical brands
Sea-Gull ★★★★★ Tourbillon, mechanical Complication watchmakers
La Joux-Perret ★★★★★ Luxury mechanical Premium Swiss brands
How to Choose the Best Watch Movement Supplier
1. Accuracy & Reliability
The movement must operate consistently over years. Swiss and Japanese suppliers lead in proven reliability.
2. Compatibility with Your Design
Dial layout, hand sizes, movement thickness, and case dimensions must align with your brand vision.
3. Supplier Certifications
Look for ISO, CE, RoHS, and Swiss-made certifications where applicable.
4. Minimum Order Quantity (MOQ)
Microbrands often prefer Miyota, Seiko, and Billow Time due to flexible MOQs.
5. After-Sales Support
A reliable supplier provides spare parts, warranties, and long-term availability.
Most Common Watch Movement Types Explained
Quartz Movements
Low maintenance, accurate, battery-powered.
Automatic Movements
Self-winding, durable, preferred in premium watches.
Mechanical Hand-Wound
Traditional craftsmanship and collector appeal.
Meca-Quartz
Hybrid mechanism combining sweeping chronograph hands with quartz accuracy.
Tourbillon & Complications
High-end movements for luxury brands.
Frequently Asked Questions
1. Who are the best watch movement suppliers in 2025?
Miyota, Seiko, ETA, Sellita, and Sea-Gull lead the global market. For OEM/ODM brands needing full customization, Billow Time is a top choice.
2. What movement should new microbrands choose?
Miyota 8215/9015 and Seiko NH35 are excellent for new watch companies due to dependability and affordability.
3. Are Chinese movements reliable?
Yes—Sea-Gull and Hangzhou produce durable, widely used movements with strong cost-to-performance value.
4. Can I customize movements for my brand?
Yes. Many OEM suppliers like Billow Time offer rotor engraving, custom decorations, and branded packaging.
5. What is the best movement for a luxury watch?
Swiss ETA, Sellita, and La Joux-Perret remain top-tier in luxury-grade performance.
References
Market Research Reports: Global Watch Movement Industry 2024–2025
Supplier Technical Sheets (Miyota, Seiko, ETA, Sellita)
https://www.billowtimewatch.com/8-best-watch-movement-suppliers-in-2025/