# Eventivize 1.1 --- ## EMPOWERING ARTISTS #### Live rewards for talented performers at your venue, on your livestream, or both! --- ### The (ab)use of social media before Covid-19 * ###### 'likes ', 'hearts ', 'thumbs up ', 'emojis ', 'written words' * ###### less known artists are usually awarded a smaller share of profit while bigger acts are awarded a proportionally larger sum due to their name recognition * ###### unfairness in the way the industry assumes the value of artists where social media platforms have a disproportionate power. --- ### Unforeseen shock to the system * ###### Artists depend on live paid performances * ###### COVID-19 pandemic ---> Music + Event Industry / Domino Effect --- ## Adapt and grow with Eventivize --- #### Eventivize is an ecosystem that facilitates interaction between Artists, Audiences, Organizers and the Music Industry Marketplace with a triple token system combination. --- ## Eventivize Token Systems --- * #### Reward Token System (Artists) "DROPS" * #### Payback Points/Token System (Audience) "MICRODOTS" * #### Ticketing Token System (Organizer) "TABS" --- ### Reward Token System (Artists) ### "DROPS" --- ##### The primary function of Eventivize is to provide audiences with a way to express their feedback by rewarding their favorite artist based upon their performance during events with tokens named "DROPS". --- ##### This token system enables audiences to offset the lower remuneration that talented artists (or anyone in the live event industry) are awarded by allowing direct transfer of value (monetary or otherwise) as appreciation for performances. --- ##### The fact that "DROPS" are detached from fiat money reduces psychological barriers for audiences to transfer them to artists and others during the event program. This transfer of value to artists may happen during or after performances. --- ##### Due to the current situation with the crisis at hand, the migration of artistic expressions to streaming seems inevitable. Creating a reward system that can be easily integrated into any stream, on any platform, will help artists transition past the current situation while bringing more equity to the industry. --- ##### Eventivize provides the infrastructure to involve audiences to have a say in selecting artists for future events by giving feedback to organizers to provide talented artists with a bonus for the quality of their performances. --- ### Payback Points /Token System (Audience) ### "MICRODOTS" --- ##### The secondary function of Eventivize provides a payback points/ token system for incentivizing users. --- ##### Users are gifted with "MICRODOTS" after using the primary Reward Token System (Drops). --- ##### "MICRODOTS" (tokens/points) later can be exchanged for goods and services within the Eventivize network. --- ##### By coordinating this payback point system with a larger group of industry promoters, sponsors, online music stores, musical software and hardware corporations, we can provide many benefits to the music industry at large. --- ### Ticketing Token System (Organizer) ### "TABS" --- ##### Provides the infrastructure for tickets to events (club shows and festivals) to be directly sold by organizers and artists via a simple and intuitive user interface. --- ##### Eventivize transfer tickets to audiences in the form of a "TAB". In this way, they will have total control over the flow of funds and appropriation of them thereafter. --- ##### "TABS" allow the organizers to avoid the ticketing fees from using large ticketing platforms — saving them money. This can create an incentive for the organizers to use their savings to automatically fund the rewarding token system (DROPS). --- ##### "TABS" can also be used to access early releases, recorded shows, exclusive interviews, bonus tracks, etc. Moreover, Tabs can be lent to others as certain content will only be accessible with these entry tokens (similar to lending a backstage pass to a friend for example). --- ### Benefits --- # Artists --- * ###### Direct feedback from audiences on performance based on predefined criteria -> Better documented reputation for artists rising career * ###### Bypass of multinational ticketing conglomerates -> More equity and fairness to artists * ###### Extra income apart from artists negotiated performing rate -> Incentives to increase their performances quality * ###### Direct artist-fan interaction -> Closer synergy between the two parties --- # Organizers --- * ###### Additinonal revenue streams -> Direct income from extra "DROP" purchases and sponsorship fees. * ###### Promotion of sponsors within the tool -> Additional revenue stream * ###### Input into their organizational efforts -> Improvement of services provided by objective evaluation of artists and venues * ###### Feedback for future planning and curation efforts -> Closer synergy between the wishes of the audiences and artists performances ###### 1/2 --- * ###### Gamification of relationships with their audiences -> More engaged audiences * ###### New opportunities for their dedicated staff to receive rewards -> More motivated behind the curtain staff * ###### A platform that brings more interaction with all the 3 parties involved. * ###### "TAB" Tokens as access allowance (in case of limited capacity of venues) -> Better oversight over attendees by way of having an effective access point. ###### 2/2 --- # Audience --- * ###### Direct interaction with the organization of the festival and artist by providing feedback, transferring tokens and rewarding. * ###### Getting rewarded by receiving payback point/ tokens (Microdots) exchangeable for goods and services across the music industry -> Added value for audiences by creating an economy * ###### Direct influence in the co-creation of lineups or show bookings -> Higher rate of attendance * ###### Discount on artists/organizers merchandise -> Higher sales rate of merchandises --- # Business Problem We are Trying to Solve --- #### Can we validate our business model? Is the problem we are trying to solve the RIGHT problem to solve? --- ##### We need to focus messaging on the audience/artist relationship and make the audience feel like they are our main clients. We need the audience to want to use the app at events and to feel like the app was built for them. However, the business problem we are actually solving is for the Event Organizer/Artist (or Event organizer/sponsor) relationship. --- # Hypothesis --- #### Event organizers have the problem that with online events, revenue streams have been diminished/disappeared. --- #### Sponsors have the problem that they have to find new ways to get their name in front of people they were previously targeting at in-person events. They have to navigate a new, online event space and find new models of sponsor advertising. --- ### Event Organizers want/need --- * #### Sponsors for their events * #### Data on success/popularity of different live performances * #### Ways to incentivize audience members to spend more money --- ### Sponsors want/need --- * #### Data ? * #### Insights? * #### Audiences ? --- ### Our Business Model in one sentence --- #### Eventivize is creating new revenue streams and data-based insights for event organizers through a reward app, while connecting them with sponsors. --- ### Eventivize Potential Revenue Streams --- * ###### Customize the App to organizers in different formats where functions can be added based upon the level of purchase. * ###### Have a portfolio of “Drop Sponsors” that can be offered to the organizer. Eventivize can take a reasonable fee from the sponsored amount after engaging with the event. * ###### Fees after extra Drop Purchases. * ###### Fees after deployment on an open-source approach. * ###### Fees after tickets sales (when the token ticket system be implemented) * ###### Fees after sales in the Eventivize network marketplace through the microdots payback system. --- # Questions for Organizers - Where is your revenue coming from (%Ticket sales etc.) (with/without Covid) - How is showing event-results to sponsors usually looking like for you? --- # Ideas - create 300 tokens that have a recording inside (NFT) (f.e. 10% to owner, 10% to platform x% to artists etc) ) -> f.e. you get 100 drops for the musician, if you give 100 to one artist you are entitled to receive the NFT - Allow sponsors to top-up accounts, e.g. "You just got 100 extra drops from Ableton, reward you favorite artists" - Organizers get access to analytics from previous festivals to support them with the curation - Create NFT's for the volunteers, so they have a badge ->