# How UX and UI Impact Digital Marketing Strategy

Today, people are intelligent, tech-savvy, and pressed for time. For businesses to nurture customer relationships, their [best digital marketing agency](https://www.digitalsilk.com/) strategy has to be on-point. No digital marketing strategy can survive in the long run without considering UX (user experience) and UI (user interface).

According to a report conducted by Top Design Firms in 2021, 50 % of consumers believed that website design is crucial for the success and perception of a brand. Also, 42 % of the users leave a website due to poor functionality. This shows how important it is to make websites user-friendly, simple, and frictionless to increase user conversions. In this article, we discuss the impact of UX and UI on digital marketing strategy.

**What are UX and UI?**

UX encompasses every aspect of the end user’s interaction with the website, its service, and its products. So to provide an exemplary user experience, the exact needs of users have to be known. UX intends to personalize the digital experience for users without compromising simplicity and convenience. For example, ease of buying a product will be the prime requirement of a user logging on to an e-commerce website. A good UX design will help them complete the target action with minimum distraction and maximum efficiency.

UI is the point of user-device interaction and communication. It facilitates intuitive navigation of users throughout the website. This is done by formulating the website as aesthetically appealing for all visitors. A good UI design ensures that the digital product visually communicates with the user at each step of the interaction with buttons, icons, text, and other graphics. Responsiveness is also an integral part of UI design to ensure that the design works optimally on all devices. In short, UI gives priority to user expectations with effective visuals and efficient responsiveness.

Websites are the face of the business. By Implementing UX and UI design strategies, [UI UX agencies](http://aufaitux.com) help brands to target potential customers effectively.

**Importance of UX and UI in Digital Marketing Strategy**

An intuitive UX UI design gives users a pleasurable experience that strengthens brand awareness. This can be explained with the digital marketing funnel shown below.


There are four crucial stages in the digital marketing funnel.

The first one is creating awareness of the product or service. The user visually scans the website to know about the business or brand. The brand message will be conveyed if the website UX is great.

Next is evoking interest in the users by attracting them with visual contrast, click buttons, icons, and typography. It means an exemplary UI can capture the attention of the users.

The third stage of the funnel depicts the desire felt by the users to purchase a product or service. This is very crucial as a good website UX can only drive such an emotional response.
Even if you're using a [headless eCommerce platform](https://virtocommerce.com/headless-ecommerce) for your [online retail store](https://www.kimonix.com/post/online-retail-stores), working towards good website design and easy navigation is vital

Aligning UX and UI with digital marketing strategies gives a competitive edge to businesses. They can show the people how their product stands out from the crowd. It is like putting the brand in the spotlight and boosting [sales outreach](https://sloovi.com/outreach/).

Precisely, UX and UI in digital marketing are important for

* Increasing brand awareness
* Bringing brand value
* Building trust in the brand
* Optimizing for search engines
* [Metaverse Marketing](https://metaverseofthing.com/)

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**Ways in which UX and UI Impact Digital Marketing Strategy**

UX and UI are a qualitative foundation for the digital marketing campaign. A pleasurable and immersive experience makes the user visit the website again leading to higher conversion rates.

**Better Engagement**

Digital marketing campaigns are aimed at engaging the target audience. However, even the best marketing strategies can fail if the delivery and presentation confuse the user. This is where a [good UX UI design](https://alltimedesign.com/how-to-make-a-good-ui-design/) for a website finds importance. It ensures easier navigation with user-friendly features. Also, it optimizes the content for mobile users and streamlines calls to action with clickable buttons.

**Increases Conversion Rate**

UX and UI help notice a marketing campaign by persuading users to register, sign-up, or place an order. It means a website with good UX can seamlessly guide potential buyers to take a specific action by removing the conversion friction. The clutter-free online journey drives the user to stick to the website until the desired task is completed. The conversion funnels so created will give valuable insights into the customer journey and friction points.

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**Narrates the Brand Story**

Websites with good UX and UI tell the story of the brand. The visually appealing images, color, fonts, text, and graphic placement gives an overall understanding of the business and what it delivers to the customer. So, the better the UX and UI, the more likely a digital marketing campaign will reach the audience.

**Gathers User Feedback**

A thorough understanding of the UX and UI means knowing the intent and goals of the users. With this data, marketers can identify their customers and the type of products or services they need. These user feedbacks are analytics that can be used by marketers to improve their website marketing strategies.

**Enhances SEO Potential**

[Website design](https://www.rb.com.au/services/web-design-sydney/) is the first impression that a user gets about a brand. Therefore a good UX UI is one of the most important marketing strategies. It is a deciding factor to know whether the website ranks higher on search engines. A website with good UX and UI has an intuitive layout. It is easier for users to access and navigate. So it will naturally rank higher on search engine result pages.

**Delivers a Better Customer Experience**

An important aspect of digital marketing is customer experience. A website with a beautiful layout and excellent functionality can make the customer happy. It is an effective way to provide users with positive experiences. Also, giving a personalized experience for every user visiting the website positively impacts digital marketing strategies.

In a nutshell, we can say that websites with good UX and UI are strategic amplifiers of digital marketing strategies.

**UX UI in Digital Marketing is the Way Forward**

The success of digital marketing strategies is dependent on the combined efforts of the design, layouts, look and feel of the website. We can say that UX, UI, and digital marketing are intertwined as these three aspects are focussed on the users.

Keeping users engaged and excited promotes real sales in the business. So, businesses today are focusing on the users in digital marketing campaigns. Say, for example, Walmart has recently unveiled the visual search tool TrendGetter. It is an image recognition tool that helps shoppers to find discounts on the items they are searching for.

To use the technology, customers have to go to the TrendGetter website and upload an image of the item on the website. The tool will fetch the desired product the users need. Then users can choose the products at a lower price. This user-centric approach is expected to boost lead conversions.

Users are likely to stick to a website when they find it informative and easy to navigate. So UI/UX is the strongest weapon in this digital world, which can make or break the business.

To summarize, the impact of UX and UI in digital marketing are

* Increases conversion rate
* Makes website mobile optimized
* Enhances SEO potential
* Improves customer satisfaction