# B2B Lead Generation Using Instagram Stories

Instagram stories have always been a great source to generate leads, especially for B2B businesses. It doesn’t matter whether it is paid content or not as it helps you grow organically if you know how to utilize the potential of this feature. Instagram launched its Stories feature in 2016 and nobody knew that it would be one of the most effective and frequently used features by Instagram brands. All thanks to the engagement and response rate that are driven by this feature.

About 70% of Instagram users watch the stories’ content daily. A total of 500 million stories are uploaded on this platform daily by the brands and content creators. So, we can say that stories are the most commonly used feature and it is also more liked by the audience than anything else. It was Instagram stories that have made gifs, memes, and stickers so much popular among people and it is also behind the most useful trends in social media marketing.

Therefore, you can get popular by creating traditional posts on Instagram, you would have to be more creative and authentic to beat the game. The best way is to utilize the potential of Instagram stories which we are going to discuss further in this blog. You can boost the visibility of your story content with [buy 2500 Instagram Views UK](https://www.socialfollowers.uk/buy-2500-instagram-views).

Let’s get started…

**What are Instagram stories?**

Instagram stories are a feature of Instagram that allows users to display reels, links, photos, and videos to their audience for 24 hours. The content that is uploaded in the form of Instagram stories disappears after 24 hours. It is more liked and preferred by the content creators as well as the audience as compared to the feed content. The content of stories can be accessed by clicking on the profile icon of an Instagram profile. Many brands prefer to [buy 5000 Instagram views UK](https://www.socialfollowers.uk/buy-5000-instagram-views) to skyrocket the engagement of their story content.

This feature is so focused on the latest trends that it has become an integral part of every business strategy. Instagram also allows keeping your story content on your profile for a longer time in the form of highlights. The content that you have saved in the form of highlights never goes anywhere rather its stays there till you want to keep it.

**Why are Instagram stories great for B2B leads?**

We are going to discuss the impact of incorporating the story’s content on your Instagram profile and how it can be proven beneficial for B2B marketing strategies. Some facts and figures are going to be mentioned below that will spotlight the importance and significance of the Instagram story feature for B2B businesses. [Buy 10000 Instagram views UK](https://www.socialfollowers.uk/buy-10000-instagram-views) is the best way to enhance the visibility of your story content on Instagram.

· Modern buyers are mainly youngsters which the age bracket of 25 to 43 years and all of them depend so much on social media for making buying decisions and searching for the things they need to buy.
· A total of 30% of online businesses incorporate Instagram stories in their content to boost the performance of their digital media strategy.
· The most watched content that is mainly uploaded by different businesses is mostly in the form of story content.
· About 15% to 25% of the total people tap on the call-to-action button that they found on the content of different brands and company’s content.
· According to research, a total of 500 million active users of Instagram prefer to watch the story content regularly.

When it comes to estimating the performance of marketing strategies of different businesses, it is confirmed that those who use Instagram stories in their content are more popular and drive more engagement as compared to those who don’t use them. So, you can never imagine the wonder that can be done by the right piece of relevant content that is uploaded in the form of Instagram stories.

**What makes Instagram stories a powerful marketing tool for B2B busines**ses

When it comes to the marketing strategy of your brand, the success of your [Instagram stories](https://hackmd.io/@royalsfollowers786/r1xbeXK80j) purely depends on the psychology and behavior of your potential clients. You have to gather the best knowledge about the likes and dislikes of your target audience so that you can create eye-catching content for your audience. the rest of the things have been sorted so well by Instagram as it provides you with an authentic, playful, and engaging feature to create content.

Two main factors make this Instagram feature more powerful and impactful for Instagram businesses.

**1. Authenticity**

Whether you upload a picture or share a video, you become more direct with your target audience when you upload them in the form of stories on Instagram. The most authentic element is the direct interactions that you get from every single viewer of your audience. It boosts the level of engagement of your content as every one of them spends more time with your content. It helps you create authentic connections with other human beings in more like a more simple and natural way.
This type of content greatly delights your audience and makes them feel more connected with you and your brand.

**2. Better Placement**

The most important fact about Instagram stories is the algorithm works more in the favor of the story’s content on Instagram. It enhances the exposure of your brand and also boosts the visibility of your content by placing it right in front of the interested audience. it keeps the attention of your audience around the content of your Instagram stories and they prefer to watch them and interact with them more than anything else.

**Wrap Up**

Instagram stories are a great way to generate leads for B2b businesses and it helps them boost their sales and increase their revenue. Despite having so much potential in it this feature is still not been leveraged properly by brands and businesses on Instagram many people don’t even know how useful it can be for the marketing strategy of a B2B brand which helps you get the maximum results of relatively low efforts. If you have never thought of using this feature before, just immediately jump to it and get the best outcomes by using it.