# Jan Media Kit

## Checklist

Before posting Jan content, kindly check:

- [ ] Grammar through Jan Assistant or Discord `#marketing` channel
- [ ] Add Call to Action(s) (CTA):
- [ ] Download Jan or Nitro
- [ ] Join our Discord
- [ ] Wire up analytics to track conversion
- [ ] Ask team to repost in: Discord `#marketing` channel

## Resources

Helpful links & the people who can help you out with it.

> Please help to add to this list

- Create official posts with [Buffer](https://publish.buffer.com/calendar/week) (@Ashley)
- Add analytics with [Posthog](https://app.posthog.com/home) (@Alan)
- Login to socials with 1Pass `Marketing` vault (@Nicole)
- See list of social platforms
- URL shortener
- Hashtag maker

## Reference Copy

You are free to use the following copy when posting.
It is organized in terms of target audiences.

> Please help to add to this list

### LLM/ML enthusiasts

`Jan runs AI on desktop (Mac, Windows, Linux), server and mobile.`

`It’s open source, privacy preserving, and OpenAI compatible.`

### Character users

``

### Working professionals

``

### CTOs

``

### General Public

`Jan is a ChatGPT alternative that runs on your local Desktop`

`Jan brings AI to your desktop`

`long form text`

### Self-host Enthusiasts

``

## Tagging

### Hashtags
- `category a`:
- `b`:
- `c`:

### Accounts to thank

- `OS LLM community`: @theblokeai, @mistralai, @huggingface, @openai

## Our Tone

> Please feel free to debate this list

✅
- Be yourselves
- Calm and concise

❌
- Violent or harmful content
- Politics (only on personal accounts)
- Disparaging other projects
- Overly salesy or shilly
- Don't celebrate our successes (not even user growth)