# Expos 20: Animals and Politics Social Media Content Workshop Thursday, September 15, 3:00 - 4:00 **The goal of the six sessions:** How to structure and create content on social media How to research video concepts How to effectively communicate important ideas How to present these ideas in a compelling way How to use audio and video **How many different ways are there to tell stories?** To reflect on how different forms of content convey a different meaning to the audience. **Activity:** Who are some of your favorite content creators? Why? (5 min) **Tips for storytelling:** Withhold certain important information Language is very important; create content that resonates with the audience, and reacts positively to something which is more subtle. **Why shoot at different locations?** **Studio Setting** It makes the subject seem serious and worthy of attention You can be more creative Videos look more professional **Home setting** It makes you seem more relatable and authentic A storytelling atmosphere Creates more intimacy Use the background creatively by creating an atmosphere through various objects. **On location setting** It makes it feel more real to the audience More emotional connection Spontaneity Dynamic and visually interesting The location becomes a character within the story **Voice-over** It makes the video purely visual and auditory A sense of intimacy You can be creative with how to record the voice **Interviews** It makes it more personal – the storyteller becomes a character Develop empathy You’re centering the stories More intimacy Creative with the environment **Takeaway:** There are many different ways to embark on capstone projects. **Questions guiding Earthling Ed work:** To make us think about animals differently. Animals and their relationship to us and the environment and diseases. Why don’t people change? Why did people do what they did? Cultural ideas and concepts are very important to bridge the divide.