# IPR article
# Extended abstract from the conference
# Trusted commons
## Why ‘old’ social media matter?
### Maxigas and Guillaume Latzko-Toth
`2019–02-28`
## Abstract
Internet Studies scholarship tends to focus on new and hegemonic digital
media, overlooking persistent uses of "older", non-proprietary protocols
and applications by some social groups who are key to configuring the
nexus between technology and society. In response, we examine the
contemporary political significance of using "old" social media through
the empirical case of Internet Relay Chat (IRC) use. First, we argue
that it is necessary to rethink digital media history in a use-centered
manner, correcting a bias towards innovation-centric accounts. Second,
we advance a critique of platforms (closed, centralised, hegemonic
social media) that we contrast with co-constructed devices that deeply
involve users in their technological design and social construction. As
a contemporary but long used online chat protocol, IRC serves as an
important source for the critique of the currently hegemonic — but
increasingly distrusted — infrastructures of computer-mediated
communication. Drawing on Boltanski and Chiapello's theory of critique
and recuperation, we contrast the uses and underlying social norms of
IRC with those of currently mainstream social media platforms. We claim
that certain technical limitations that actors of IRC development did
not feel necessary to address have kept it from incorporation into
regimes of capital accumulation and social control, but also hindered
its mass adoption. Ultimately, IRC continues to serve social groups key
to the collaborative production of software, hardware and politics.
While the general history of digital innovations illustrates the logic
of critique and recuperation, our case study highlights the
possibilities and pitfalls of resistance to it.
## 1. Introduction
Scholarship in Internet Studies tends to focus on the new and the emerging
field in the field of digital media, overlooking persistent uses of other
protocols, formats and applications that have been around for decades and yet
are still used by various social groups. One striking example is the Internet
Relay Chat protocol from the late 1980s. The open source, federated,
text-based, synchronous communication technology is often regarded as an
obsolete harbinger of recently born social media offering text-based instant
messaging. However, closer look at current IRC uses reveals that, far from
being a “residual media” [@Acland2007a], this protocol is a key component of
peer production communities’ communication infrastructure. Using this
empirical case, our intent, with this paper, is two-fold. First, we critique
the scholarly tropism towards studying hegemonic and new “social media” at the
expense of less recently introduced decides with similar functionalities, but
attending to user communities of much smaller sizes. By ignoring them, or
labelling them as old, dated, or obsolete, we fail to recognise that they
constitute non-commercial, democratic alternatives to corporate social media,
and to see their enduring uses by some social groups as a form of resistance
to the “platformization” of computer-mediated communication. This leads us to
argue that it is necessary to rethink digital media history in a *use*-centric
manner, correcting a bias towards *innovation*-centric accounts. This would
avoid the production of “blind spots” in social media history, since the
production communities that made IRC a tool of choice have been often
instrumental in producing the *innovations* at the centre of attention in the
study of “new social media”. Studying devaluated, non-mainstream devices
sheds light on other ways of conceiving, studying and valuing social media;
and opens to a new historiographic conception of media history. But there is
another reason why ‘old’ social media like IRC matter, which takes us to the
second aim of this paper: to advance a critique of the current development of
social media. Older social media matter because they offer a model of
socio-technical governance which constitutes an alternative to closed digital
media or so-called “walled gardens”. As an *unfinished artifact*, which
deeply involved users throughout its design process, IRC stands in stark
contrast with those of hegemonic social media monopolies which emerged after
the dot-com bubble. In this perspective, IRC serves as an important resource
for the critique of the currently hegemonic forms of computer-mediated
communication, especially social media.
Using Boltanski and Chiapello’s (2005) theory of critique and recuperation in
technological cycles, and the concept of *unfinished artifact*, we offer a
theoretical framework to contrast the uses and underlying social norms of IRC
with those of recent mainstream social media platforms. When technologies
such as online *chat* devices appeared, they manifested a critique of the
existing order of computer uses and technically mediated communication.
However, during the course of time subsequent versions of the device are
increasingly constructed in a way that ties into hegemonic requirements for
capital accumulation and social control, even if they answer to a specific
demand. Therefore, the democratic values that are characteristic of
*unfinished artifacts* and that can be found at the core of IRC design and
governance principles are not merely incidental. IRC is constructed according
to socio-technical norms prevalent in the early stages of the Internet. We
claim that certain technical limitations that significant social groups of IRC
did not feel necessary to address have kept it from incorporation into regimes
of capital accumulation and social control. While they also hindered its mass
adoption, IRC yet continues to serve social groups key to the collaborative
production of software, hardware and politics. Although the general history
of chat devices illustrates the historical logic of critique and recuperation,
the particular case of IRC highlights the possibilities and pitfalls of
resistance to it.
Before expanding these three steps of our argument in separate sections, the
first section of this paper will describe our methodological approach and our
relation to data used as empirical grounding of our claims. The last section
will summarise our conclusions and discuss the limitations of our work and
suggest directions for future research.
## 2. Research design
<!-- This reflection draws on two research efforts that converge on analysing IRC -->
<!-- development and uses as an exemplary case study of innovative socio-technical -->
<!-- practices [@LatzkoToth:Maxigas2018a]. One was focused on the role of users in -->
<!-- the co-construction of a communication device [@LatzkoToth2014a]; the other -->
<!-- was interested in the political economical consequences of the specific -->
<!-- technological repertoire of hackers [@Maxigas2015a]. Both mobilised what we -->
<!-- propose to call historically informed ethnography – or, in some aspects of the -->
<!-- research, asynchronous online ethnography: the observation, description and -->
<!-- analysis of the past social life of an online group, based on archived traces -->
<!-- of digitally mediated activities and interactions [@LatzkoToth2013a]. This -->
<!-- approach involves participant observation, interviews and documentary research -->
<!-- to get a deep understanding of socio-technical practices under study. -->
<!-- In addition to his own 15 year long experience with IRC as a user, active -->
<!-- channel member, and channel founder, Latzko-Toth gathered a large set of -->
<!-- archived posts from various mailing lists, including *Openlist* – the -->
<!-- historical list where various stakeholders of IRC used to gather – and -->
<!-- *Wastelanders*, gathering early operators and users of the Undernet IRC -->
<!-- network, and a Usenet newsgroup (alt.irc). A content analysis was conducted -->
<!-- with a particular interest for controversies and “critical moments” of IRC -->
<!-- development, such as permanent “netsplits”, that is, forking of IRC networks -->
<!-- into distinct entities. Interviews with key actors of IRC allowed to -->
<!-- elucidate issues at stake and validate or refine the researcher’s -->
<!-- interpretations. -->
<!-- Likewise, Maxigas builds on his long term practical engagement with the medium -->
<!-- and its users going back to 2003 as a participant in hacker scenes related to -->
<!-- information security, free software and open hardware. This research grew out -->
<!-- of his multi-sited ethnography into the specific technological repertoire of -->
<!-- hackerspaces in the period 2010-2018, involving European hacker clubs and -->
<!-- hacker meetings [^hackerspaces]. IRC emerged as a particularly salient -->
<!-- element, inspiring technical dissection (audit of standards, documentation and -->
<!-- infrastructure), historical contextualisation (literature review of primary -->
<!-- and secondary sources on the trajectory of chat technologies) as well as focus -->
<!-- group interviews with key users, organisers and developers [^interviews]. -->
Our claim that IRC is still popular as the everyday backstage communication
solution of peer production communities rests on the study of three specific
user groups from the realms of software, hardware and politics. In software,
we looked at the communication practices of FLOSS developers, FLOSS being the
prototypical example of collaborative software development. In hardware, we
investigated the media use of hackerspace members, since these shared machine
workshops are considered “the infrastructure of peer production in the
physical realm”. In politics, we surveyed the reported technological choices
of participants in the Anonymous hacktivist group, because they have been the
most popular and visible example of peer produced politics of the last years.
We structured the data collection and systematic analysis into three phases:
Initially, the hypothesis was formulated based on our online and offline
participative observation and historical ethnography. Maxigas focused on the
technical repertoire of hackers, while Latzko-Toth researched the social
affordances of IRC networks. We noticed that the continued use of IRC
constituted a routine practice in peer production communities while other user
groups slowly but surely migrated away to more popular social media platforms
over the years.
Then, we used quantitative, computational methods to test the hypothesis. We
collected data from community platforms about how to contact the respective
peer production projects for support. We analysed the frequency of IRC as a
contact option offered by the projects, versus other ways of communication.
We verified the results by correlating them with the names of these projects
occuring in the list of IRC channels on popular networks (mainly
freenode.org).
Finally, we conducted semi-structured interviews in order to contextualise and
refine the results of the preliminary analysis. We used the statistical data
analysis as a prompt during the interviews. A dozen interviews were conducted
in total, six with selected key participants of the contemporary IRC
infrastructure (developers and maintainers), and a further six with casual but
heavy users of the chat device.
## 3. Against innovation-centric social media history
Social media received massive scholarly attention in the last decade, so much
so that Social Media Studies is emerging as a field in its own right – as
attested by the journals and conferences devoted to
them [^journalsandconferences]. However, the term *social media* is
problematic. First, because as Papacharissi [-@Papacharissi2015a 1] puts it
in the inaugural issue of *Social Media + Society*, “all media are social” and
“invite [their] own form of sociality”. Secondly, as a category, it lacks a
clear boundary that would allow us to decide which devices belong to that
category and which not. In order to overcome this problem, Hogan and
Quan-Haase [-@HoganQuanHaase2010a 310] suggest to consider the “social
affordances of social media,” and identify the “two-way audience” – or
*many-to-many* communication – as the greatest common denominator of these
media devices.
Notwithstanding these cautions, using the phrase “social media” as a way to
categorise a bound set of digital communication devices may be seen as a
negation of the social affordances of a number of other technological
artifacts that existed prior to them. It pertains to a rhetoric of
periodisation that has become commonplace in studies of digital
media [^periodisation]. By drawing the attention to the most recent
technologies, a large portion of this scholarship contributes to framing
already existing technologies as “old” in the derogatory sense of “no longer
current” and “irrelevant”. In that perspective, these works tend to undermine
the possibility for users of technologies that are not in the spotlight of the
larger public’s attention to contribute to a social critique of dominant
technologies, overlooking their political and subversive potential.
By investigating all devices in use regardless of their “newness”, we can see
media that enjoy continued use as legitimate technologies, rather than mere
oddities surviving thanks to their users’ nostalgic attachments to a past
technological “era” – as reported in @Lindsay2003a on TRS-80 retrocomputers.
Dunbar-Hester’s work on low power radio activism shows how political values
attached to the understanding of media in continued use shape the
appropriation of new technologies [-@DunbarHester2009a; -@DunbarHester2014a].
We would like to build on her arguments to show “how” old media uses can
inform a critique of new media. Here we simply note her insight that social
practices such as collaborative production are closely tied to their means of
technological mediation, and other means are evaluated in the context of
already accumulated experience. Sally Wyatt [@Wyatt2008a 9] wrote about the
*digital imperative*, a strong social expectation for people to adopt and pay
attention to new technologies. She calls continued users of old technologies
*resisters* (“never had access and never wanted it”) and *rejecters* (“tried
it but gave it up voluntarily”). While our relationship to technology is
strongly structured around the modern myth of progress – the technological
determinist assumption that technological development goes hand-in-hand with
social development – it can be helpful to pay attention to users who go
against the grain in their technological choices, especially if we are
interested in critical perspectives.
Therefore, it is necessary to re-historicise studies of technological
innovations. Only a critical history of technological devices allows to shed
light on contemporary debates about them. Discussing these technologies as
new obscures what is actually lost or gained with them. This is in line with
Edgerton’s [-@Edgerton2008a] plea for decentering our historical accounts of
technology from innovations to uses. *Use-centered* history of technology –
as opposed to *innovation-centric* – is based not only on the invention date
but historically specific about the use of the said technology, that is, who
was using it, how long, for what purposes, and to which effects. It allows
media scholars to theorise properties of devices stemming from their origins
via path dependency; as well as emergent properties that are gained through
maintenance, development and a changing socio-technical context. In our final
argument we provide examples of both kinds of properties.
## 4. Critique and recuperation in technological cycles
In this section we borrow a theory from pragmatic sociology and adopt it to
our own devices in Science and Technology Studies. @BoltanskiChiapello2005a
propose a theoretical framework where historical developments are analysed as
an alternating series of critique and recuperation. Their particular case
involves the artistic critique of alienation in the 1960s through a
wide-spread cycle of struggles and the associated desires it would
unleash. The critique of alienation was implemented by firm managers so that
particular demands would be met at the same time as the main thrust of the
critique would be derailed.
Anne Barron already showed how FLOSS (Free and Open Source Software) — a
social movement built around a technological artifact – went through such an
ideological cycle from critique (free software) to recuperation (open source
software). Established as a critical response to the commodification of code
that have been freely shared before by academics, amateurs and indeed,
corporations, in a few decades FLOSS technologies became an organic part of
capital accumulation practices in the information technology industry. While
the demands of the free software community for code sharing (a critique of
property rights) at that time were gradually accepted and implemented by major
industrial actors and safeguarded by some of the most powerful nation states,
its associated values paradoxically became the “ethical foundations of
contemporary capitalism” [@Barron2013a 19].
Drawing the methodological moral of Barron’s results, @SoderbergDelfanti2015a
suggest that the critique/recuperation framework is general enough to be
applied to the study of different time frames, while it is especially
attractive for hacker studies:
> Whereas Boltanski and Chiapello’s argument dwells on the evolution of
> organizational forms, they have little to say about the role of technology
> in the processes they describe. Yet technical innovations spawned by
> hackers … constitute the material infrastructure of today’s capitalism.
> [W]e argue for including hacking as one of the sources of the processes that
> constitute such infrastructure [@SoderbergDelfanti2015a 3].
Weaving these threads together, we suggest that the critique/recuperation
framework of the pragmatic school can be applied to technological cycles over
much tighter time frames [@Maxigas2017a]. With such a twist, the framework
becomes much more interesting and relevant for Science and Technology Studies,
or media and communication scholarship, or even adjacent fields such as
innovation studies and the history of technology. We propose that at least
some successive technological regimes are initially formulated as a critique
of the present conditions, yet they fall prey to recuperation on their way to
mass adoption. Following @Liu2004a and @Fleming2009a who make a formally
similar claim regarding “cool” and “authenticity” (respectively), we posit
that the capitalist system feeds off the technological creativity at its
fringes and makes use of the results for its own purposes. Notably, such a
conception can be understood as a politicised reading of the user-innovation
phenomena described by @vonHippel2005a. To tie its relevance to our empirical
material, we refer to the observation that IRC today is mainly used by peer
production communities: exactly the ones that exhibit the user-innovation
dynamics analysed by von Hippel.
## 5. How IRC resists recuperation?
<!-- Technically, the most straightforward way to argue for recuperation here
is to show that something outside market relations (e.g. authentic in
Boltanski and Chiapello’s terms, see later) was brought into commodity
circulation: namely the everyday informal chatter of Internet users. -->
In this light, the general trajectory of chat devices follows the logic of
critique/recuperation, in which what once constituted “hacks” and fringe uses
of computer networks became *products* and *platforms* delivered by major
corporations [@LatzkoToth2010a; @LatzkoToth:Maxigas2018a]. In contrast, the
continued use of IRC by a significant but limited social group appears as an
anomaly that opens up rare potentials to challenge the logic of recuperation
in general, and commodification in particular. *Commodification* is the
simplest form of recuperation in which something authentic becomes a
commodity. Authentic is not an essentialising term – it simply refers to an
element of human life that is outside market relations at a particular moment.
Since commodification is the simplest form of recuperation, it is compatible
with the fast pace of technological cycles. While the history of chat devices
as a whole shows a pattern of recuperation and especially commodification, the
particular trajectory of IRC defies such a logic: again, potentially offering
valuable lessons on resisting the historical logic of recuperation.
What remains to be argued is what is so special about IRC that it can fend off
recuperation and commodification? We propose that IRC has certain technical
limitations that have positive social consequences, at least regards to
resisting recuperative tendencies. Namely, the IRC protocol, its software
implementations and the associated infrastructures do not maintain a *backlog*
for users. Users can follow conversations as long as they are logged in.
Conversely, if they log out of IRC then they miss what happens on chat, until
they join again. Furthermore, answers to questions can take anywhere between
a few seconds to a few days to arrive, depending on the level of activity on
the respective channels. Therefore, the only way to get the full IRC
experience of a social life is to be logged in all the time. The conventional
way to achieve a continuous presence is to run the IRC client software on a
server computer that has uninterrupted Internet access. Sophisticated IRC
users log in to such a server remotely and attach to the running IRC client in
order to participate on chat channels.
Such a practice is demonstrated by the evidence gathered on the netsplit
website [@netsplit2016b]. The site collates statistics on the number of
nicknames (closely corresponding to logged-in users) on the major public IRC
servers. The charts show that the number of users is fairly stable, with only
a small fluctuation according to the time of the day. We suggest that this
means most IRC users are always logged in, not only when they actually have
time to spend on IRC. Clients are always running and connected – users find
other ways to look at them when they can dedicate the time. [^statistics]
Doing so requires three things. First, actual user level access to a server
(a *shell box*): infrastructure. Second, basic familiarity with command line
interfaces: expertise. Third, involvement in activities discussed on IRC – we
showed that these most prominently pertain to peer production.
## 6. Conclusion
We started with the observation that the study of media and communication –
especially social media – is subject to the rhythm of technological
innovation, adoption and press coverage. Following @Edgerton2008a we called
this tendency *innovation-centric* media history, which should be
counterbalanced by *use-centered* media history. The latter looks at all
media in use regardless of their novelty, and evaluates them according to the
structural role they play in the contemporary media landscape. From such a
vantage point, it is easy to see that IRC plays an interesting role today, as
the backstage communication infrastructure of peer production communities.
Ironically, despite they use an “outdated” communication medium, otherwise the
activities of these communities can be described as disruptive innovations in
their respective fields. While the innovations associated with the respective
communities are widely studied, the backstage medium that underpins them did
not receive substantial scholarly attention. Our contribution is not simply
to fill such a gap in the literature, but also to explain why the gap was
there in the first place.
These observations beg the question what specific affordances
[@Bucher:Helmond2018a] IRC offers that more widely adopted media lack. The
question leads to critical reflection on contemporary mass media monopolies
[@Lovink2013a]. We characterise IRC as an unfinished artifact whose features
and infrastructures are shaped by its users [@LatzkoToth2014a]. This is
achieved through specific design strategies, open protocol standards and
distributed governance practices. Mainstream chat devices, on the other hand,
have been subject to platformisation that transformed them into walled
gardens.
Finally, we proposed the theoretical framework of critique and recuperation to
explain both the longevity of IRC and the parallel evolution of mainstream
chat devices. While chat has always been an answer to the very human desire
for real time, technologically mediated conversations, it has been
incorporated to the requirements of capital accumulation and social control
descriptive of capitalism [@LatzkoToth:Maxigas2018a]. At the same time, IRC
suffered from technical defects that had positive social consequences: namely,
they fended off recuperation and commodification. Here, instead of analysing
the positive technical features of IRC, we emphasised its technical
limitations. We argued that the lack of backlogs and state-of-the-art
graphical user interfaces prevented the recuperation and commodification, but
also the mass adoption of IRC.
All in all, the results call into question the coupling of social progress and
technical progress that is modernity’s own. Strategically, the moral of IRC
tends towards *the democratisation of expertise* rather than the
*democratisation of technology*. It seems that relevant social groups who
could preserve control over their means of communication in face of
recuperative structural logics were ones that preferred the simplicity and
flexibility of unfinished artifacts to the user friendly interfaces of
platforms [@Maxigas2017c].
### Future work and limitations
In order to understand the social significance, social history and
quantitatively important use patterns of IRC, more research is needed into the
contributions of the criminal underground to the protocol, infrastructures,
and the social life of IRC networks. Apart from correcting this blind spot of
IRC scholarship, there are two main directions to continue working for a
social history of IRC. One is to look back and actually write the social
history of the protocol from the point of view of its users (continuing the
work began by Latzko-Toth), since here we mainly focused on contemporary user
groups – and only briefly – in order to argue for the continued relevance of
IRC as a social media. The other is to integrate findings and results from
IRC research into the broader field of social media studies, as well as Media
and Communication scholarship in general. We hoped to show here that IRC is
still at the heart of collaborative production that underpins much of what
researchers in these fields are looking at, from Twitter through community
media to hacktivism. Our single most important suggestion was that the social
history of IRC offers a fresh perspective on the political economy of chat
devices touching on topics such as the critique of social media monopolies,
platformisation, commodification and recuperation.
<!-- Notes -->
[^journalsandconferences]: A yearly Social Media and Society international
conference was established in 2010, and a journal bearing an almost
identical name – with a “+” instead of “and” – was launched by Sage
Publications in 2015.
[^periodisation]: The question of newness has been instrumental in structuring
the research agenda on media technologies [@Gitelman2006a;
@ParkJankowskiJones2011a]. Beyond specific objects, the interest for the
new and the emerging seems to be related to an epistemological stance that
favours the study of media technologies at a particular moment of their
existence, that is, “at nascent stage”. This is particularly clear in the
field of Internet Studies, where every two or three years a new “trendy”
device captures the attention of researchers.
[^statistics]: Further evidence is that Freenode shows the most fluctuation.
First, it is the largest and therefore most known network to novice users.
Second, it is dedicated to the technical support of FLOSS users, who often
come in without a prior knowledge of IRC simply to get answers to
questions. As we argue several times in the article, more research is
needed to understand IRC and its significance in the contemporary media
ecology.
[^hackerspaces]: Multi-sited field work in hackerspaces included /tmp/lab,
Paris (2013, May); BitLair, Amersfoort (2012, March); C-base, Berlin
(2018, May); Calafou, Catalunya (2010-2017); Frack, Leeuwarden (2012,
March); H.A.C.K. (Hungarian Autonomous Center for Knowledge), Budapest
(2010-2017); HacMan, Manchester (2018, May); Hack42, Arnheim (2012,
March); HSBXL (Hackerspaces Brussels), Brussels (2018, February); LAG Lab,
Amsterdam (2012-2017); Lancaster and Morecombe Makers (LAMM), Lancaster
(2018 May); London Hackspace, London (2011, December); MadLab, Manchester
(2018, May); MetaLab, Vienna (2011, August); Progress Bar (2010, June;
2016, March); RandomData, Utrecht (2012, March; 2013 December; 2018
March); Sk1llz, Almere (2012, March); TechInc (Technologia Incognita),
Amsterdam (2012-2017); Tkkrlab, Enschede (2012, March); Toulouse
Hackerspace Factory, Toulouse (2015, May; 2016 May); TOG, Dublin (2013,
June); VoidWarranties, Antwerp (2012, March); μCCC, Munich (2015,
December). Hacker conventions included Camp++, Komarom (2016, August);
Chaos Communication Camp, Finowfurt (2011, August); Chaos Communication
Congress, Berlin/Hamburg/Leipzig (2011-2017, December); FOSDEM (Free
Software Developers’ Meeting), Brussels (2018, February); Freenode.live,
Bristol (2017, November); Hackon, Amsterdam (2017, July); OHM (Observe,
Hack, Make), Heerhugowaard (2013, August).
[^interviews]: Focus group interviews were conducted at the 2017 Freenode
#live conference in Bristol, UK and in the 2019 Chaos Communication Camp
in Mildenberg, Germany).
## References