---
# System prepended metadata

title: クリティカル・メイキング 7/12

---

# クリティカル・メイキング 7/12

[![Image from Gyazo](https://i.gyazo.com/a867236d6b79bce9a2c02bad953061d6.jpg)](https://gyazo.com/a867236d6b79bce9a2c02bad953061d6)

資生堂
田中研の初代SA

[![Image from Gyazo](https://i.gyazo.com/380f2fc41a689fd9bd810a2cc7b6e207.jpg)](https://gyazo.com/380f2fc41a689fd9bd810a2cc7b6e207)

[![Image from Gyazo](https://i.gyazo.com/c2870defe7f033e1c167a114e2e32ab0.jpg)](https://gyazo.com/c2870defe7f033e1c167a114e2e32ab0)

[![Image from Gyazo](https://i.gyazo.com/9fa989d18ccc18204d498e9772d6711f.jpg)](https://gyazo.com/9fa989d18ccc18204d498e9772d6711f)

肌に塗るサイエンスと、売るためのクリエイティビティ

[![Image from Gyazo](https://i.gyazo.com/c3852d1c39313ed95fe418d98993dde0.jpg)](https://gyazo.com/c3852d1c39313ed95fe418d98993dde0)



[![Image from Gyazo](https://i.gyazo.com/c3389af9b255c4758163f6c9690d5f50.jpg)](https://gyazo.com/c3389af9b255c4758163f6c9690d5f50)

[![Image from Gyazo](https://i.gyazo.com/41350aeeab9ba5f6f62f4d01c7b7c98f.jpg)](https://gyazo.com/41350aeeab9ba5f6f62f4d01c7b7c98f)

[![Image from Gyazo](https://i.gyazo.com/fcc0c6af772fd0fdfa3e1ded02d7622a.jpg)](https://gyazo.com/fcc0c6af772fd0fdfa3e1ded02d7622a)

[![Image from Gyazo](https://i.gyazo.com/a2fd1cf36829ff0f37d4f9fbcfbdc7da.jpg)](https://gyazo.com/a2fd1cf36829ff0f37d4f9fbcfbdc7da)

[![Image from Gyazo](https://i.gyazo.com/8976db86cec75cae2e9ab83c127b5fa8.jpg)](https://gyazo.com/8976db86cec75cae2e9ab83c127b5fa8)

[![Image from Gyazo](https://i.gyazo.com/c24f4af411bccdc561b6f72325fcb19e.jpg)](https://gyazo.com/c24f4af411bccdc561b6f72325fcb19e)

[![Image from Gyazo](https://i.gyazo.com/d939625d10316f636cddd113044f7f13.jpg)](https://gyazo.com/d939625d10316f636cddd113044f7f13)

[![Image from Gyazo](https://i.gyazo.com/256b6744567b04f8243e1ae6a07924c8.jpg)](https://gyazo.com/256b6744567b04f8243e1ae6a07924c8)

[![Image from Gyazo](https://i.gyazo.com/c3ed7b4bcfc044aa112b1827965be828.jpg)](https://gyazo.com/c3ed7b4bcfc044aa112b1827965be828)

詰め替え
原価が安くなる・リピートが促進できる
マーケティング的にもメリットがある

[![Image from Gyazo](https://i.gyazo.com/caec441d134af591b60e3192bf0c8f66.jpg)](https://gyazo.com/caec441d134af591b60e3192bf0c8f66)

化粧品ならではの難しさ

異なる物質で構成されているパッケージ

[![Image from Gyazo](https://i.gyazo.com/c2d12b7294da7dca5beddc506a9c40bc.jpg)](https://gyazo.com/c2d12b7294da7dca5beddc506a9c40bc)

[![Image from Gyazo](https://i.gyazo.com/95c92915bd03232d188bbe5bd1f6d9a0.jpg)](https://gyazo.com/95c92915bd03232d188bbe5bd1f6d9a0)

[![Image from Gyazo](https://i.gyazo.com/c6147ec1e34a4c847b2e5e3098615ac3.jpg)](https://gyazo.com/c6147ec1e34a4c847b2e5e3098615ac3)

[![Image from Gyazo](https://i.gyazo.com/b80162c2f7f634dcf65d6ea7c0de7a00.png)](https://gyazo.com/b80162c2f7f634dcf65d6ea7c0de7a00)


[![Image from Gyazo](https://i.gyazo.com/04ac0061f646467181d45ceafff3ac5e.jpg)](https://gyazo.com/04ac0061f646467181d45ceafff3ac5e)

[![Image from Gyazo](https://i.gyazo.com/478c15b856972ec4e2df23967836322c.jpg)](https://gyazo.com/478c15b856972ec4e2df23967836322c)

