# RichAds review: a global self-serve advertising network
In the competitive world of affiliate marketing every detail matters in order to achieve high results and profits from advertising campaigns. While some marketers focus on minor issues, most of them are aware that finding high-quality traffic source is the key. So that’s where our [RichAds](https://richads.com/?utm_source=huckmdt&utm_medium=pr&utm_campaign=article) ad platform steps in!

Here, we present to you an overview of RichAds, one of the world’s biggest and most influential advertising networks that offers high-quality traffic and advanced campaign launching platform for profitable promotion!

## A quick overlook at RichAds’ history
RichAds began its story in 2018, back when we were called RichPush and focused on distribution of push-notifications traffic. The following year RichPops came into light, adding pop-traffic to our arsenal, along with a soon-to-come merge under the single RichAds brand.

Over the last 8 years we grew as a performance marketing and advertising network, introducing new formats (iOS in-pages, domain redirect ads, native traffic), unique optimization features and global GEO-coverage of 220+ regions. In 2024 RichAds became the first non-specialised advertising platform to introduce Telegram ads in Mini Apps.

Throughout our history, we got sufficient recognition from the affiliate marketing community, being awarded as ‘The best iGaming traffic source’ by SiGMA Europe 2022, and as ‘The best breakout traffic source’ by AW Dubai 2024.

## High-quality traffic across popular formats
One of the deadliest problems for many advertising platforms is either low-quality or bot traffic, or even both. At RichAds we’re focused on filtering out our internal traffic manually and with the help of AdScore system, eliminating low performing sources and fraudulent activity.

Nowadays, it’s over 5 billion daily impressions at RichAds platform, gathered across our main traffic types:

1. **Ads in Telegram Mini Apps.**
User-friendly advertisements, shown to audiences of TMAs with an approximate coverage of around 90 million people worldwide. Pricing starts from $0.03 per click.

1. **Web push-notifications.**
A trustworthy-looking ad format that resembles notifications users get from apps and messengers. Gets increased response due to the requirement of users to accept push ads mailing on publishers’ website. Cost per click starts from $0.005

1. **Pops traffic.**
One of the easiest ad formats to start with, as it requires a landing page as the only necessary creative, which will open by clicking any place on a publisher’s site. The minimum bid starts from $0.5 for 1000 impressions.

1. **iOS in-page ads.**
A similar to push-notifications ad format that doesn’t require users to preliminary accept mailing, functioning more like pop-up ads. The minimum bid will be from $0.005 per click.

1. **Domain redirect.**
A popular for targeting Tier-1 regions’ audiences ad format that redirects users to a premade landing page if URL-address is misspelled. Goes by cost per 1000 views just like pops, starting from $1.5

1. **Native ads.**
Authentically to website content looking ads that have overcome banner blindness and AdBlock restrictions. The price per click will be starting from $0.001

We also group all the traffic on our platform traditionally into four lists: Premium (the best quality sources, recommended to start with), Standard, Remnant and New, allowing marketers to scale campaigns by turning on additional sublists.

## Compatibility to all the leading verticals within affiliate marketing
By establishing our own moderation policies at [RichAds](https://richads.com/?utm_source=huckmdt&utm_medium=pr&utm_campaign=article), we are working with almost any popular niche in CPA-marketing. If deposited over $3000 to RichAds account, advertisers can request the lists of converting sources precisely for the product and country.

In general, marketers can expect to successfully launch campaigns at RichAds promoting offers of:

* E-Commerce;
* Gambling (casinos with official licenses);
* Dating;
* Antiviruses;
* Finance;
* Sweepstakes;
* Games;
* Nutra;
* Betting;
* Telecom;
* Trading.

## Features-rich self-serve platform for quality advertising
We at RichAds strive to make a convenient experience with running advertising campaigns for every marketer, considering all the possibly useful functionality and side-features. Joining RichAds is pretty simple — register an account, deposit a minimum of $150 (wire transfer, bank card, PayPal, Capitalist, Payoneer, online wallets, etc), then choose a traffic type to launch on.

The targeting coverage includes all the must-have options to access the needed audience by country/regions, browser, language, mobile carriers, ISP, as well as devices, their OS, model and manufacturer. Additional settings such as impressions and clicks caps help marketers to control budget spending according to the best practices.

In terms of accessible functionality to increase campaign performance we offer both common industry-standards optimization features and pretty unique solutions:

* **Performance Mode.**
A unique optimization flow at RichAds platform that empowers campaigns’ performance by adding the most converting sources every week. According to our experience, launching in Performance Mode might increase ROI up to 50%!

* **Micro bidding.**
The feature that allows you to adjust bids on certain parameters in campaigns, including the targeting options and creatives. In fact, by correctly utilising custom bidding you may sufficiently decrease expenses on low-performing targeting options and boost performance by increasing bids on converting ones.

* **Target CPA.**
Optimization mode that will automatically adjust bidding and traffic sources filtering to achieve the desired CPA goal.

* **Automated rules.**
Popular optimization feature that will filter traffic sources according to selected parameters automatically. For example, if a set criteria on performance is incomplete, the source will be excluded from the campaign to prevent paying for it and lose money.

## Don’t second guess joining RichAds!
While some marketers prefer to waste time and try out various options, we present you a complete advertising platform we’ve been building exactly for affiliate needs!

Join RichAds right now for Premium-quality traffic and advanced campaign launching and optimization functionality!