# Filtering
## NU News Rule

## Wall Street Journal Rule



Knowing how to filter my email is something I've been trying to do for a while and I am glad I learned. I am not a fan of having multiple emails from the same company/resource in my inbox so learning how to filter it was nice. It is also extremely convenient, I might just go ahead and filter most of my emails.

I often say that the FBI agent who lives on my phone is always on track on making sure I see what I want. I could be talking to my friends about wanting a specific shirt and 5 minutes later I get an ad for it on Instagram. I previously was not aware that this was due to the "filter bubbles." In the FS Blog, Eli Parsier says "your computer monitor is a kind of one-way mirror, reflecting your own interests while algorithmic observers watch what you click." By stating this Parsier is letting the audience know that it is not just a coincidence that after we search for something we see it pop up on our screen multiple times afterward, it shows up because it is what we want to see. This could be problematic when it comes to controversial news topics because people will just keep on seeing articles that support their point of view and they won't expand their knowledge.

Filter bubbles are dangerous because they "insulates us from any sort of cognitive dissonance by limiting what we see." It is quite concerning that everything we do online is being controlled by an algorithm. Similarly, in the article written for Medium, Parsier continuous to expand on this point. In social media and the internet, we tend to encounter "news that's popular among people who share your political beliefs" because it is what the people we follow are seeing. I would have to say that algorithms are quite creepy in being able to track everything we do online.