---
tags: MEGA
---

# Sprint Planning (wk20-2021)

## Agenda
**Lay out the work for this Sprint**
From Roadmap => Product Backlog => Product Goal

### Why is this Sprint valuable?

- Design Kit
- Logo
- Brand guidelines
- Tone/Voice
- Complete teaser video script
- define audience
- define goal (messaging, conversions, aspirational)
- define story
- define tone/style voice and visuals
- write script

### What can be Done this Sprint?

**Not-Ready**:

- .

**Ready**:

- Design Kit
- Logo
- Brand guidelines
- Tone/Voice
- Complete teaser video script
- define audience
- target demographic
- distribution channels
- reach
- define goal (messaging, conversions, aspirational)
- define story
- define tone/style voice and visuals
- write script

**De-prioritize**:

- .

### How will this work be accomplished?

**Capacity guidelines:**

| Full Time | Part Time |
| --- | --- |
| 30 man-hours/sprint | 15 man-hours/sprint |

- Design Kit (Carl: 6-8 man-hours)
- Logo
- Brand guidelines
- Tone/Voice
- Complete teaser video script (Amelia lead, all join: 35 man-hours)
- define audience (Carl lead, all join: 3-4 man-hours, by end Monday)
- target demographic
- distribution channels
- reach
- define goal (messaging, conversions, aspirational) (Carl lead, all join: 2-3 man-hours, by Tuesday lunch)
- define story (Amelia lead, all join: 8-10 man-hours, by end of Wednesday)
- define tone/style voice and visuals (Zaya lead, all join: 3-4 man-hours, by Thursday lunch)
- write script (Amelia lead, all join: 8-10 man-hours, by Sprint review on Friday)