Mailmodo

@mailmodo

Joined on Jul 5, 2023

  • Most email marketers spend a lot of time making the email templates consistent with their brand’s style. They add all the basic elements like logo in the header, address in the footer, social media buttons, etc. And then, they make sure all the typography is consistent, and the buttons have the correct color and style. By the time they finish tweaking all these elements, it’s already been a few hours, but they haven’t even gotten to the actual content of the email. We at Mailmodo have also faced the same issue. And we wanted to know if there is any way to speed up this process and save time creating on-brand emails. Briefly, we used one of our features called “save blocks,” which allowed us to save commonly used blocks, like header, footer, forms, etc., and reuse them in any new email we create. But this still required some effort, and we had to manually add all these blocks, which is when we thought, “Wouldn’t it be helpful if those blocks/elements were already in your email and you just had to add your content?” That’s what Mailmodo’s new feature ‘Brand Kit’ does: When you sign up on Mailmodo, our Brand Kit pulls the assets from your website. Every email you design after that uses these assets automatically. This eliminates the need for marketers to start from scratch, significantly reducing the time spent on creating on-brand emails.
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  • Businesses are always looking for ways to reach more people. But while it is possible to reach many new people, it’s difficult to get them to like your product/brand and get over that scepticism over trying something new. And there is only one way to get over this: get referred by people they trust. When that happens they are more likely to trust you and be open to what you offer. But currently, the referral process is not easy, and it's difficult to get people to refer. At Mailmodo, we recognised this problem and created a way to simplify the referral process with our referral widget. This referral widget allows you to create a referral program inside emails, thus allowing your users to refer their friends without leaving your inbox, making the process quick and easy. In this article, we’ll show you how we utilise this power for different use cases, like newsletters, webinars, etc., to elevate our brand's reach and engagement. Dive in to explore our game-changing approach to digital referrals.
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  • In August 2023, we launched an Email design for Dummy series, and it got an amazing response. It was a series of posts shared over a month. Many of the individual posts in the series went viral, and it grossed over 200k+ impressions on social media. We also got 20+ product signups in the first week of the launch. Here’s how we planned and executed this campaign. The Idea of Repurposing Our Existing Resource This idea came from our existing resource Email design system, which consists of the email design systems of various brands like Paypal, Figma , Really Good Emails, etc. It also contains a thorough process of how brands can create their EDS to make email production 3X more efficient.
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  • For each $1 invested in email marketing within the eCommerce sector, the return on investment (ROI) amounts to $45, making email marketing an effective channel for driving business growth. From upselling to recovering abandoned carts and maximizing sales during events, email marketing is beneficial across all business stages. In this article, we delve into a few strategies to amplify the engagement and conversion potential of eCommerce email marketing. Educate, Don’t Sell Suppose you own an online store for health and wellness products. Instead of sending your subscribers the routine product advertisements, if you send tailored emails that have insightful workout routines, nutritional advice, or even success stories of usage of your products, your subscribers will more likely engage with your emails. As an example, consider FullScript, a digital health platform that incorporates educational content into its email marketing strategy. By sending informative materials to its subscribers, FullScript cultivates engagement and motivates recipients to actively connect with the brand. This increases their chance of converting the subscribers. Some other tips to include in your email marketing strategy for a better ROI :
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  • Picture this – you work in a marketing team at a Fintech firm and need to promote the latest mutual fund. Now, imagine having the power to send your clients a SIP calculator directly in their email.This way, you enable your audience to calculate their SIP estimates without leaving their inbox and take an informed decision immediately reducing the time taken to convert. This scenario is possible now using AMP calculators. In this article, we will learn more about these calculator email templates and their impact on email marketing strategies. What Are Calculator Email Templates Calculator Email Templates are interactive templates that are embedded with calculators to allow the users to perform calculations right inside the email itself. So, instead of just reading words, you can actually do math right there! These templates can : Calculate potential savings and discounts with ease
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  • Email marketing has become an indispensable tool for businesses to connect with their target audience. To increase the effectiveness of email marketing efforts, personal branding becomes crucial. In this article, we will explore the role of personal branding in email marketing and how it can significantly impact the success of your campaigns. Personal Branding for Email Marketing Personal branding plays a pivotal role in building trust and credibility with your email subscribers. When recipients receive an email from a recognizable and trustworthy brand, they are more likely to open and engage with the content. By consistently incorporating your personal brand elements, such as a logo or tagline, into your email campaigns, you create a sense of familiarity and reliability. Personal branding allows you to create a unique identity that resonates with your target audience. By mixing your emails with your brand's personality and values, you can establish an emotional connection with subscribers. This connection not only increases engagement but also fosters brand loyalty and customer retention. Consumers feel more comfortable and confident buying from businesses that have established a personal brand because they perceive them as trustworthy, reliable, and dedicated to providing a positive customer experience. How to Infuse Personal Branding into your Email Marketing Campaigns Craft a Compelling Brand Story
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  • When it comes to reaping the benefits of artificial intelligence, marketing and sales have a lot to gain. AI has the power to significantly enhance functions that are fundamental for both of these fields. In today’s roundup, we’ve curated a list of tools and resources that can help your teams maximize their impact. AI Sales Tools Every SDR Should Know In the rapidly evolving sales landscape, leveraging AI tools has become imperative for Sales Development Representatives (SDRs) seeking to achieve peak performance. These AI-powered solutions enable SDRs to enhance workflow efficiency and propel business growth. SDRs can become more impactful and tailored in their outreach strategies with prospecting tools powered by AI. Here’s a guide of tools to maximize your sales performance. Boosting Small Business Efficiency with AI AI has evolved from being a buzzword to becoming an indispensable tool for small businesses, empowering them to achieve remarkable growth and efficiency. With the help of AI, businesses can automate tasks, gain valuable insights, and deliver personalized experiences that resonate with their customers. In a highly competitive environment, companies that are yet to adopt AI may struggle to keep up. Learn more about the top AI tools to scale up your small business here.
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  • Email marketing is a powerful tool for businesses looking to reach out to their customers. But, if your emails are not being opened, then you are not going to see any results. If you are struggling with low email open rates, there are many ways to increase them. Here are 10 ways to increase email open rates: Write a catchy subject line that grabs attention and entices the reader to open the email. Personalize your emails by addressing the recipient by name and tailoring the content to their interests. Make sure the sender name is recognizable and trustworthy, so the recipient knows the email is legitimate. Segment your email list to deliver targeted messages to different groups of subscribers. Optimize your email for mobile devices since a large percentage of users open emails on their phones. A/B test your subject lines and email design to see what works best for your audience. Use a preheader text to provide a summary or a sneak peek of what the email contains. Send your emails at the right time to maximize their chances of being opened.
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