Most email marketers spend a lot of time making the email templates consistent with their brand’s style. They add all the basic elements like logo in the header, address in the footer, social media buttons, etc. And then, they make sure all the typography is consistent, and the buttons have the correct color and style. By the time they finish tweaking all these elements, it’s already been a few hours, but they haven’t even gotten to the actual content of the email.
We at Mailmodo have also faced the same issue. And we wanted to know if there is any way to speed up this process and save time creating on-brand emails. Briefly, we used one of our features called “save blocks,” which allowed us to save commonly used blocks, like header, footer, forms, etc., and reuse them in any new email we create.
But this still required some effort, and we had to manually add all these blocks, which is when we thought, “Wouldn’t it be helpful if those blocks/elements were already in your email and you just had to add your content?”
That’s what Mailmodo’s new feature ‘Brand Kit’ does:
When you sign up on Mailmodo, our Brand Kit pulls the assets from your website. Every email you design after that uses these assets automatically. This eliminates the need for marketers to start from scratch, significantly reducing the time spent on creating on-brand emails.