# JetBlue Airlines Name Change: Everything You Need to Know — Call [phone]

In the fast-paced world of aviation, airlines must constantly adapt to evolving customer needs, market trends, and brand identity goals. JetBlue Airways, one of America’s most recognizable low-cost carriers, has recently been in the spotlight for a noteworthy development. While the airline’s main name — JetBlue Airways — remains unchanged, it has made strategic branding moves in its travel services division, alongside refining its passenger name change policies.

If you’ve recently heard about a “JetBlue name change” and wondered whether the airline itself is rebranding, the answer is a little more nuanced. This article will walk you through the truth behind JetBlue’s brand updates, how the rebranding impacts travelers, and the process for changing your name on a JetBlue ticket. For personal assistance, passengers can contact the dedicated customer support line at [phone].

## The Truth Behind the JetBlue Name Change Rumors

### No Change to the Airline’s Core Name

Let’s set the record straight: JetBlue Airways is still JetBlue Airways. You’ll still see the iconic blue branding on planes, tickets, and airports. However, what has changed is the identity of the company’s travel services division — a move that sparked online confusion about a potential airline name change.

### From JetBlue Travel Products to Paisly, LLC

On June 4, 2025, JetBlue announced that JetBlue Travel Products had officially rebranded as Paisly, LLC. This change reflects the company’s renewed vision to offer more personalized, “human-first” travel services beyond just flights. Paisly manages hotel bookings, car rentals, and vacation packages, now integrated into a unified booking platform for loyalty members.

JetBlue CEO Joanna Geraghty noted that this rebranding supports the company’s “JetForward” strategy — focusing on innovation, flexibility, and customer loyalty growth.

### Launch of TrueBlue Travel

As part of this rebranding effort, JetBlue introduced TrueBlue Travel, a dedicated booking portal for its TrueBlue loyalty members. This new platform, powered by Paisly, allows travelers to:

1. Book hotels and rental cars directly with points or cash
1. Earn TrueBlue points on travel purchases beyond flights
1. Enjoy exclusive discounts and bundled offers

## Why This Matters for Travelers

### Brand Clarity

For passengers, the airline name remains the same, so your boarding passes, flight confirmations, and check-in experiences will still say “JetBlue.” The rebranding mainly affects the online booking process for travel add-ons.

### Loyalty Program Expansion

TrueBlue members now have more ways to earn and redeem points, making the loyalty program more competitive with those of major legacy carriers like Delta SkyMiles or American AAdvantage.

### Streamlined Support

While ticket-related name changes still go through JetBlue Airways, Paisly handles post-booking changes for hotels, cars, and vacation packages. The customer helpline [phone] is available for guidance.

## JetBlue Passenger Name Change Policy

One source of confusion comes from mixing up the corporate rebranding with passenger name changes on flight bookings. In aviation, a “name change” usually means correcting or modifying the name of a traveler on a ticket.

### Why Name Changes Matter

Your name on your flight ticket must exactly match the name on your government-issued ID or passport. Even a small error — like a missing middle name or wrong letter — can cause problems at check-in and security.

### Types of Name Changes Allowed

JetBlue allows:

1. Minor Corrections — Fixing typos (e.g., “Jhon” to “John”)
1. Legal Name Changes — Due to marriage, divorce, or court order
1. Updating Middle Names — Adding or removing them if they appear differently on ID

# Changes That Are NOT Allowed

You cannot completely transfer your ticket to another person. JetBlue tickets are non-transferable, so the traveler must remain the same.

4. How to Change Your Name on a JetBlue Ticket
If you’ve spotted an error or legally changed your name after booking, follow these steps:

Step 1: Gather Your Documentation
Depending on the situation, you may need:

Passport or government-issued ID

Marriage certificate

Divorce decree

Court order for legal name change

Step 2: Call JetBlue Customer Service
Contact the JetBlue name change desk at [phone]. Explain your situation and provide booking details (confirmation code, travel date, and current name on ticket).

Step 3: Submit Required Proof
In most cases, you’ll need to email or upload scanned copies of your supporting documents to JetBlue’s secure portal.

Step 4: Pay Any Applicable Fees
Minor spelling corrections: Often free or low-cost

Legal name changes: May have a service fee, depending on the ticket type

Step 5: Confirm Updated Itinerary
Always ask the agent to resend your updated confirmation to ensure the change is processed correctly.

5. JetBlue Name Change Fees and Timeline
Change Type Fee Range Processing Time
Minor Typo Correction $0 – $50 Within 24 hours
Legal Name Change $0 – $100 1–3 business days
Same-Day Urgent Change $50 – $150 Within a few hours

Tip: If your ticket was booked through a third-party travel agency, you may need to contact them directly before JetBlue can update the name.

6. Avoiding Name Change Issues in the Future
Double-check spelling before hitting “purchase”

Ensure your loyalty program profile matches your ID exactly

Book tickets using your full legal name, including middle name if it’s on your ID

Keep copies of legal documents in digital format for quick submission

7. The Bigger Picture — JetBlue’s “JetForward” Strategy
JetBlue’s rebranding of its travel services to Paisly and the launch of TrueBlue Travel are part of its long-term JetForward growth plan, which includes:

Expanding loyalty program engagement

Enhancing customer service channels

Streamlining ancillary service booking

Strengthening brand differentiation in a competitive airline market

By separating its main airline brand from its expanded travel services brand, JetBlue aims to deliver a more targeted and personalized experience while retaining its core airline identity.

8. Common FAQs About JetBlue Name Change
Q1: Has JetBlue changed its airline name?
No — JetBlue Airways remains the same. The change applies to its travel services division, now called Paisly, LLC.

Q2: How do I change my name on a JetBlue ticket?
Call [phone], provide your booking details, submit supporting documents, and pay any applicable fees.

Q3: Can I transfer my ticket to another person?
No — JetBlue tickets are non-transferable.

Q4: How long does it take for a name change to process?
Minor corrections are often processed within 24 hours; legal name changes may take 1–3 business days.

9. Final Thoughts
While JetBlue Airways’ name hasn’t changed, the rebranding of its travel services arm to Paisly, LLC and the launch of TrueBlue Travel signal the airline’s evolving approach to customer loyalty and travel convenience. On the passenger side, understanding JetBlue’s name change policy is crucial for avoiding travel day disruptions.

For any assistance — whether clarifying the brand changes or updating your ticket details — JetBlue’s support team is available at [phone].