# Twitter Ads Take-aways

###### tags: `tealgarden` `ethturin` `twitter`

### Key take-aways
- A/B testing: focus on **self-management / teal orgs** AND **Hackathon/Hackers** was good!
- succesfull promotion // 10 new followers
- self-management / collaboration focus higher outreach but probably **inflated**
- focus on region is very important for next promotion (Hacker Focus had a better target outrech - less inflated)

**Overall impact with 50€ input**:

**37k impressions**
**78 clicks
// CTR: 0.21% // CPC: €0.64**


Self-management focus is the winner, but this has a reason of stronger keyword performance.

## Tweet Self-management Focus
Results:


Keywords used:

### Keywords Perfomance

high outcome with focus on "collaboration as tag"
We had no reach on self-management (probably shadowed by the other tags)


### Accounts Perfomance
not big impact but still relevant


### Region Performance
Since it's a virtual/global hackathon, we didn't set any regional/national focus (also, Europe as region was not possible to choose).

TAKEAWAY: Make use of region! We should not spend half of the money on regions that are not our target (imo)

## Tweet: Hacker / Hackathon Focus
Results:


### Keyword Performance


### Region Performance