---
title: 'Hootsuite Tutorial'
disqus: hackmd
---

Hootsuite Tutorial
===

## Table of Contents
[TOC]

## Why Is Hootsuite Useful?

> * Hootsuite can save you time with your social media marketing. Instead of logging into each network and posting there one at a time, you can manage Facebook, Instagram, YouTube, LinkedIn, Twitter, and Pinterest all from one place.
> * And its “Streams” feature can help you stay on top of relevant conversations as they’re happening. Again, you can monitor conversions on different networks from a single dashboard.
> * Hootsuite also has a helpful Analytics feature for in-depth social media performance reporting. If you run an agency, you know that reporting the ROI of social media can be tricky. Hootsuite’s Analytics feature helps you show off your deliverables.
>
><iframe width="1280" height="720" src="https://www.youtube.com/embed/Ztk6PXD1EjU" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
> <br>

## Connect your social accounts

> When you add a social account, you are prompted to set or accept the permissions needed for you to publish content and manage those accounts in Hootsuite. Hootsuite does not publish to your social accounts without your permission.
>
> Hootsuite prompts you to connect your social accounts during set up. When you're ready to connect additional accounts, you can go to **>My profile** , and then select **>Social networks and teams**.
>
> 
>
> For detailed information and video walkthroughs, see [Add a social account to Hootsuite](https://help.hootsuite.com/hc/en-us/articles/204585410).
> <br>
>
### Add a stream and view stream types

> Once you have your social accounts connected to Hootsuite, you can create a variety of streams to monitor activity across multiple accounts and engage with your audience. Each social network (Facebook, Instagram, LinkedIn, YouTube, and more) supports different stream types.
>
> Go to **>Streams** and select **>Add Stream** to create a new stream. Create a number of streams and scroll through them to see what works best for you. You can easily create and delete streams, so don't be afraid to explore.
>
> 
>
> You can choose from any of the following popular stream types to get started quickly:
>
> * **My posts and mentions** - Keep track of your activities and monitor your mentions, post engagement, and performance.
> * **My industry** - Follow key words and conversations. Watch what your competitors are sharing, find new leads, and engage with influencers.
> * **Browse all streams** - Explore all of the options you have for each social network. You can then select a social network and stream type.
>
> Here are a few other things you can do with streams (open any link for more information):
>
> * [Engage with your audience in Streams](https://help.hootsuite.com/hc/en-us/sections/360009033233)
> * [Share stream content](https://help.hootsuite.com/hc/en-us/articles/209350698)
> * [Organize streams](https://help.hootsuite.com/hc/en-us/sections/360009018013)
> * [Edit or delete published content in Streams](https://help.hootsuite.com/hc/en-us/articles/204585920)
> * [Send social content via email](https://help.hootsuite.com/hc/en-us/articles/204585830)
>

### Set Up Instagram with Hootsuite

> <iframe width="1280" height="720" src="https://www.youtube.com/embed/S-9P5MV1xI0" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>
> <br>

## Create, schedule, and publish your content

> You can create, schedule, and publish your social media content to Facebook, Twitter, LinkedIn, and Instagram from one place and you can publish content to multiple social networks at one time.
>
>
> 1. Go to **Create new post**, and then select an option.
>
> 
>
> 2. Select your social accounts and then create your post. In addition to text, you can include the following in your posts:
>
> * Mentions or tags for a user or page.
> * Links (you can even use shortened links and add link-tracking parameters to analyze link or content performance).
> * Images, videos (including SRT files), and GIFs. Plus, you can edit and apply filters to your images.
> * Emojis!
> * Hashtags.
>
> 
>
> 3. As you compose your post, you can review it using the preview next to it. Once you are feeling good about it, you can choose from the following options:
> * **Post now** - Publish the post. You can also use the following expanded Post Now options:
> 
> * **Save draft** - Save the post as a draft and return to polish or review it at another time.
> **Post and reuse networks**
> - **Publish your post**, retain your social network choices, and begin a new post to those same social networks.
> * **Post and duplicate** - Publish your post but retain a copy of the original content and the social account selection to edit or schedule the post another time. A new post ID is created for your tracking needs. This makes composing multiple, similar posts much easier.
>
> * **Schedule for later** - Schedule a time and date for the post to publish. Scheduling your posts allows you to keep your social presence active and publish your posts at high audience-engagement times. You can even set options to automatically publish on a schedule!
> 
>
> For additional information, see [Create and publish posts](https://help.hootsuite.com/hc/en-us/articles/115010088387).
>
> <iframe width="1280" height="720" src="https://www.youtube.com/embed/CyrlryIfY_A" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

### View and manage your scheduled posts in a calendar
>
> If you want to view or manage your scheduled content, go to **>Publisher** . You can create new posts and organize, edit, or delete existing posts right from the calendar. The following views are available:
>
> * Use the **Planner** view to review and manage your posts in a weekly calendar view. Select a time block in the calendar to create new content to publish at that selected time.
> * Use the **Content** view to see your past scheduled posts and view and manage all of your future scheduled and draft posts. You can also set up and view RSS feeds and set up and upload messages in bulk.
> * Use the **Promote** view to allocate advertising spend to your best Facebook or LinkedIn Page posts to promote your content. For more information on promoting your content, see[ Create a promoted post](https://help.hootsuite.com/hc/en-us/articles/360022964714).
>
> 
>
## Work with Images And Videos

### Work with Images
> You can edit images when composing a new post or when editing scheduled or draft content. You can then use the built-in photo editor to make changes to your image and preview it before you post. To make your content more accessible, you can add descriptive alt text to images in your Twitter, Facebook, and LinkedIn posts. For detailed instructions on how to attach images to your posts, see [Create and publish posts](https://help.hootsuite.com/hc/en-us/articles/115010088387). For information on social network requirements for images, see [Image file requirements](https://help.hootsuite.com/hc/en-us/articles/1260800129250).
>
> **Edit your image**
> When composing a new post or editing scheduled scheduled or draft content, select **>Edit Image** to open the image in the photo editor.
> 
>
> **Transform** - Use **Transform** to scale, rotate, or skew your image.
>
> * Scroll through your options and select a supported aspect ratio for the social network of your choice, a **Common Aspect Ratio**, set your own custom width and height.
> 
> * Move the guides on the image to select the portion of the image that you want to keep.
> 
> * Use the flip and rotate options to further modify your image.
>
> **Filters** - Select a filter of your choice and then adjust intensity using the slider.
> 
>
> **Adjust** - Adjust **Basics** settings of brightness, saturation, contrast, or gamma and use the **Refinements** options to further modify your image.
>
> **Focus** - Select your focus style and then adjust the intensity using the slider. Move the guides on the image to adjust size, direction, and radius.
>
> 
>
> **Text** - Add text and then use the formatting options to adjust font, orientation, and color.
>
> * Move the guides on the text box to adjust the orientation (rotate the text).
>
> 
>
> * Duplicate or delete a text box at any time.
>
> Select **Reset Default** or use **Undo** to erase any of your changes. When you are happy with your photo, you can save exit the photo editor.
>
>
> **About image rotation**
>
> An image uploaded to Hootsuite may appear rotated due to orientation tags embedded in that image. Orientation tags are commonly assigned when taking pictures on mobile devices. These pictures can appear correct when viewed on your computer or mobile device, but appear rotated when uploaded to Hootsuite.
>
> To change the rotation of a photo, open and rotate the image in your default image editing application, such as Preview (iOS) or Windows Photo Viewer. Then save the image as a new file and upload it to Hootsuite.

### Work with Videos
>
> Each social network has its own requirements for video files. Hootsuite takes care of much of the work to ensure that your videos are compliant, but you may want to review some of the specific requirements, such as length limits, before uploading. Depending on whether Hootsuite needs to adjust aspects of your video, such as dimension or bit rate, you may need to accommodate for processing times and advance scheduling requirements. To make your content more accessible, you can add .srt caption files to videos in Twitter and Facebook posts.
>
> **The information in this article applies to:** Twitter profiles, Facebook Pages, Facebook groups, LinkedIn Pages, Instagram profiles
>
> [MORE](https://help.hootsuite.com/hc/en-us/articles/217417907-Work-with-videos-#2)
>

<br>

## Get started with Analytics

You can use Analytics to measure the overall performance of your social media activity across multiple social networks. Analytics measures organic, owned, and earned metrics on Facebook, Twitter, LinkedIn, and Instagram.

Open Hootsuite and go to **>Analytics**

<iframe width="1280" height="720" src="https://www.youtube.com/embed/tNzqsuIl3H4" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

<br>

### Reports
>
> <iframe width="1280" height="720" src="https://www.youtube.com/embed/oG8jflHyLtE" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

<br>

## How to Publish Instagram Stories with Hootsuite
>
> <iframe width="1280" height="720" src="https://www.youtube.com/embed/kr0bRKOkUY0" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

## How to Engage Your YouTube Community Using Hootsuite

> <iframe width="1280" height="720" src="https://www.youtube.com/embed/TSU-jZnxM_k" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

<br>

## How to Optimize Your Business' Facebook Page Settings

> <iframe width="1280" height="720" src="https://www.youtube.com/embed/E-LRd6ez6Ec" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

# Hootsuite 2020 Beginner Introduction Tutorial
>
> <iframe width="1280" height="720" src="https://www.youtube.com/embed/kEddscSAhrU" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe>

###### Created By Abenezer Tesma : FindAbenezer.com

###### Resource:
https://hootsuite.com/help