# RAW — Strategic Plan 1.0
###### tags: `RAW DAO`

# Long-term Strategy

### Market Analysis

Web3.0 has proven to be a fertile environment for the development of novel contemporary art markets, as observable through the rise of NFTs, opensea and large capital flows.

Traditional art institutions aren't present in these new markets, which has rapidly been swamped by a large inflow of low-quality art driven by the headlines of large transactions and the illusion of easy money. The role these institutions play in branding, curation and quality-signaling, has thus made itself very pressing.

The vaccuum of institutions and brands filling these "lighthouse" roles properly (which are always necessary in open, high throughput art markets) presents an opportunity, and the NFT photography market is a particular example of this.

### Strategy

* **Mission:** to help identify, collect and signal to NFT photography market participants what is valuable art.
* **Vision:** to become the space's major institution in identifying and educating market participants about the value of top collections, curating an amazing collection with a thriving community of high-profile members, helping expand and direct the production of high quality NFT photographic art and bringing new collectors to the market.

# 2022 Goals

1. to be recognized by all major market participants (collectors, artists and other institutions) as the top collecting and tastemaking DAO in NFT photography
2. to build a thriving community of active members which will constantly participate in curatorial discussions and purchase decisions of our DAO
3. to build a governance system that delivers a high standard of governance and managerial excellence to our tokenholders
4. to develop a successful plan to achieve financial sustainability
5. to begin building relationships between the traditional art world's institutions and the new NFT market
6. to make RAW an amazing place to work, with a most-agreeable organizational climate

# Quartely Goals

### Q1 2022
* to achieve strategic clarity and consensus accross the organization
* to build a governance system that delivers a high standard of governance, performance and managerial excellence to our tokenholders
* to define a curatorial strategy and optimize our curatorial processes accordingly, including a community curation process

### Q2 2022
* to execute on our curatorial strategy, building our great collection
* to draft and begin carrying out a marketing and branding plan with the aim to promote and occupy the space of top collecting DAO in NFT photography
* to expand our community in a sustainable way, without sacrifing member-base quality

### Q3 2022
* to promote community engagement and continually improve the organizational climate and work performance
* to begin generating revenue and working towards achieving financial sustainability

### Q4 2022
* [TBD]