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- MemoryOur memories are a psychological representation of events. We manipulate most events based on:
    - Memory
    - Our imagination
    - Our stage of life
    - The stories we tell ourselves
    - Our level of optimism vs. pessimism
- [[Big London Seminars]]
    - ((Innovation Process and Facilitation))
- [MI Garage]((seminar)) [[People]]aparmita Sharma Chift 
    - aparmita Sharma Chift
        - Design for Ai/ML solutions
        - ![](https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2FCo-Opts%2F9imXVYML4H.png?alt=media&token=a967c9de-7329-4cc2-9046-71427da39ad4)
        - Everything is designed, few things are designed well
        - ![](https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2FCo-Opts%2FrS6uuDT3je.png?alt=media&token=ba4c6cd3-e9a7-4a34-afd9-4a5004c1310d)
        - How design can help startups to success
            - ![](https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2FCo-Opts%2FWspoZNbL4H.png?alt=media&token=ac34a0f4-73d5-4795-96f5-2876adfb6575)
        - Empathy means challenging your preconceived ideas and setting aside your sense of what you think is true in order to learn what us true David Kelly IDEO
            - Who are are end users?
            - What are their Goals, ambitions and aspirations
            - How does our product offering fit into the scheme of the users activities
        - Tools
        - ![](https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2FCo-Opts%2FfpRmxUZAaF.png?alt=media&token=4f33c5cb-885a-45d2-9722-1cb132c12836)
            - Core users - te poeple who use the product in a day to day way
            - Service Providers
            - Influencers
        - Empathy Map
            - ![](https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2FCo-Opts%2FoJCSn9HLzB.png?alt=media&token=de1e472b-01db-4f09-af63-f951aa731d7b)
                - Think and feel
                    - What matters most?
                    - What worrier them
                    - What inspires them
                - Hear
                    - What have they heard
                    - What do others say
                    - What helps them decide
                - See
                    - What can they see
                    - Whats the environment
                    - What else is on  the market 
                    - How do they beocme aware
                - Say & Do
                    - What do they do Now 
                    - What
        - Considerations when designing ML models
            - Explainability and mental models
            - Human sensitivities
            - Error management and User Trust
        - How to manage user mental models and increase adoption
            - ![](https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2FCo-Opts%2FFeCRzrkwjX.png?alt=media&token=7b7f5814-3880-4121-89d1-898016785add)
        - Considerations of human sensitivities
            - Where are humans naturally brilliant at manifesting the value proposition?
            - How might a design element change to better support that brilliance?
            - with social sensitivities, could the design encourage people to meet the goal in real life?
            - Do any success criteria need to shift to support human sensitivities
        - Humane Design Guide www.humanetech.com
            - Emotional
            - Attention
            - Sensemaking
            - Decision making
            - Social Reasoning
            - Group dynamics
            - ![](https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2FCo-Opts%2FsyjJb8CSbM.png?alt=media&token=5d0f25da-b2cc-4944-a4b6-26fa5eeb5487)
        - Error Magement and User Trust
            - Ai Functions
            - ![](https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2FCo-Opts%2FhTSqKZetRb.png?alt=media&token=806f2944-4e45-41d6-87ad-ea1886f72402)
            - ![](https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2FCo-Opts%2FngoojFXEcW.png?alt=media&token=4cab214c-f94e-4062-ba47-b2339d7c98b2)
            - ![](https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2FCo-Opts%2FZ7ngHIAPqP.png?alt=media&token=8a5bc24d-7da2-476c-bc00-f80363459227)
            - ![](https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2FCo-Opts%2FUvIVQZ6Qcd.png?alt=media&token=dd3b3df4-aa8e-46fc-ae37-de19ec1cf3d8)
            - Ways to explain possibility of error
                - ![](https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2FCo-Opts%2FwPNq8cxt1S.png?alt=media&token=fc0a800e-ebbb-4211-abb7-5012b3d6a939)
                - examples
                    - ![](https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2FCo-Opts%2Fio_Ine9PW9.png?alt=media&token=aa10d915-2a77-4fa3-a70a-b51ff61da1d3)
                - ![](https://firebasestorage.googleapis.com/v0/b/firescript-577a2.appspot.com/o/imgs%2Fapp%2FCo-Opts%2FRFwuHRe2Lb.png?alt=media&token=86523be2-d25b-4083-bfa5-f15fd76524d7)
                - sources for tools
                    - https://pair.withgoogle.com/guidebook/
                    - https://humanetech
