In today’s rapidly evolving business landscape, small and medium enterprises (SMEs) no longer compete solely on local foot‑traffic or word‑of‑mouth. With digital channels becoming increasingly accessible, any business — regardless of size — has the opportunity to reach a global audience. But simply being online is not enough. To truly drive growth, SMEs must adopt strategic digital marketing — aligning tools, metrics and processes with business goals. This article outlines practical steps that small businesses can use to craft a purposeful digital marketing plan and execute it efficiently. https://www.businessian.com/