---
# System prepended metadata

title: 'logo '
tags: [graphics-lab]

---


checklist:
* layers organized like folders
* artboards organized like canvases
* guidelines + written rationale for clear space decisions
* exports:
    * .ai file
    * pngs at 72ppi + 300ppi
    * svgs
* [animated logo](/wx9euJbBSsuFDI_8oCO-MQ)

links:

* [rules of logo design](https://www.linkedin.com/learning/brand-design-foundations/the-rules-of-logo-design-part-1?autoplay=true&resume=false&u=2194065)
    * watch both part 1 and part 2

* [combining logos, monograms and icons](https://www.linkedin.com/learning/brand-design-foundations/combining-wordmarks-monograms-and-icons?autoplay=true&resume=false&u=2194065) - discusses creating a grid system for your logo/wordmark

[brand logo guidelines-whirlpool](https://style.whirlpoolcorp.com/logos/)
[brand logo guidelines-debroome](https://debroome.com/best-practices-how-to-write-company-brand-guidelines-logotypes/)
[harvard brand guidelines](https://hwpi.harvard.edu/files/guidelines/files/2017_14_07_harvard_graphic_identity_standards_manual.pdf)


## steps:
#### 1. recreate.
a logo and discover/determine it's logo structure
![alt text](https://files.slack.com/files-pri/T0HTW3H0V-F05KSUGLXCK/image.png?pub_secret=9e39a467f7)
#### 2. ideation. 
sketch out (on paper, on adobe fresco, in illustrator, whatever tool you feel most excited and generative in) at least 10 logos

* rules: do not spend more than 5 minutes on any one sketch. we want quantity not quality at this beginning stage.

here is a chart of logo categories than can help if you get creatievly stuck:
![alt text](https://files.slack.com/files-pri/T0HTW3H0V-F05K09VUAR3/image.png?pub_secret=8b75fb72e3)

#### 3. construction.
bring your final design into illustrator. adhere to a logo structure informed by your imitation exersize, and rationalized by your course/dept. material.

---


## beyond the basics
* make an animated logo
    * [3D Logo Animation Tutorial in After Effects | No Plugins | 3D Intro Tutorial 2023
](https://www.youtube.com/watch?v=AncnuhGuzvE)
    * [How to animate on Procreate](https://www.21-draw.com/how-to-animate-on-procreate/)
