---
tags: Persona
author: MMichael D
---

# Jerry Greenfinger (farmer owner)
Jerry struggles dealing with contracting new customers and receiving payments in a timely manner - for each new harvesting season.


## Skills and responsibilities
He looks at 3rd party companies who have marketing materials about how they help farmers like him, but he quickly realizes the fees associated are too much to absorb to stay competitive in the marketplace.

Feeling deflated he stumbles across information about LexonHUB and wonders if that can help him with his problem. Jerry talks to his bright son who is a lawyer so they begin reading and testing how LexonHub and automate the contract and payment services for his customers.

## Typical uses of Lexon Hub
- Create purchase contacts for new harvest
- Automate payment structure
- Contract Negotiations are readable to both customers and Jerry - no hidden lawyer lingo
- Contract templates

## Goals and motivations
- Quickly create contract with new customers for a new growing season
- Receive agreed payments instantly when goods are delivered
- Help organize and understand stages of contract milestones
- Contract templates can be setup for sales team to perform and execute fully automated contracts
- Reduce cost of cash. Getting paid within 7 days vs 120 day

## Pain points
- Adoption by Customers
- Execution of contracts and transfer of funds - aka confidence in a new model
- Total breakdown of the world economy