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tags: ShillShop
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# ShillShop Core Offers Notes

### Ideal Clients

- Not in a rush
- Has $50,000+ marketing budget
- Has someone to manage real time content
- Doesn’t require real time content from us (newsletters, twitter engagement, discord management, etc)

*Any specific industries? (NFT, DAO, Software, etc)*

### Ideal Services

- Able to provide now and easily scalable with as few as 5-10 active ShillShop Raiders
- Productizable - can have templates / guides / outlines / scripts / formulas to speed up delivery
- Doesn't require any specific individual to complete - anyone with the appropriate skill set can complete the deliverable
- Instructions can be formulaic - brief worksheet completed by client that explains everything needed so back-and-forth communication is reduced to the minimum to provide a high quality deliverable.

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### Consulting

**Inclusion in Dev Sprint Session - $1,200**
- Up to 6 hours
- Provide insight into launching a new project before dev work begins

**Foundations Sprint - $5,000 (1 week)**
- Develop Primary User Personas
- Define Unique Selling Proposition
- Define Brand Personality & Positioning
- Create Primary Messaging

**Customer Journey Sprint - $5,000 (1 week)**
- Map Customer Journey
- Outline Onboarding Process
- Define Success Metrics

**Marketing Management Sprint - $5,000 (1 week)**
- Devise Marketing Plan
- Outline & Prioritize Foundational Content
- Build Out Marketing Management System
- Plan Marketing Resource Library
- Create Content Plan Task List

**Marketing Advisor - $4,000 per month**
- Serve as ongoing consultant / strategist
- Up to 5 hours per week

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### Website Build Out

**1-Page Website - $15,000**
- Includes...
- planning session (1 day)
- copywriting (1 week)
- page design (2 weeks)
- page development (2-3 weeks)
- Compensation...
- RaidGuild 10% - $1500
- Account Manager 10% - $1500
- Project Manager 10% - $1500
- Consultant - $1000
- Copywriter - $2000
- Designer - $3500
- Developer - $4000

**Full Website (10 page templates) - $60,000**
- Includes...
- planning session (2 days)
- keyword research / copywriting (2-3 weeks)
- site design (2-4 weeks)
- site development (4-8 weeks)
- testing / fixes (2 weeks)
- Compensation...
- RaidGuild 10% - $6,000
- Account Manager 10% - $6,000
- Project Manager 10% - $6,000
- Consultant - $2,000
- Copywriter - $5,000
- Designer - $15,000
- Developer - $20,000
- Optional Additions
- Foundations Sprint ($5,000)
- Customer Journey Sprint ($5,000)
- Explainer Video ($4,000 - $10,000)

**Website Planning Session - $1,200 (4-5 hours)**
- Desired functionality
- Tech stack
- Sitemap
- Page goals, key content

**Website Copywriting (includes SEO)**
- 5-7 pages, $2k-4k

**Website Design**
- 5-7 pages,

**Website Development**
- 5-7 pages,

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### Landing Page Build Out

**Landing Page Copywriting (includes SEO)**
- 1 page short, $400
- 1 page long , $800

**Landing Page Design**
- 1 page

**Landing Page Development**
- 1 page

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### Content Creation

**Article Writing (includes SEO + images + 3 social media promos)**
- 600-800 words - $500
- 1200-1600 words - $800
- 4,000 - 5,000 words - $2500

**Explainer Video Script Writing**
- 30 seconds (~200 words) - $500
- 1 minute (~400 words) - $800
- 1 minute 30 seconds (~600 words) - $1,200
- 3 minutes (~1200 words) - $2,000

**Explainer Video Production (includes voice actor)**
- 30 seconds - $1,800
- 1 minute - $3,000
- 1 minute 30 seconds - $4,500
- 3 minutes - $7,500

*Voice actors are usually $50-$150 per minute in the US. They would be selected by the video producer. Their payment is included in the production price.

*Clients wouldn't see the script costs. They would get a total price for the entire video to be created.

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### Social Media

**Launch Kit - $1,000**
- Profile graphics (Twitter, YouTube, Discord)
- 20 starter messages + graphics (& templates to modify graphics in future)

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