# How Gated Content Can Provide You with Reliable Leads?

Any marketing plan for a firm must include content through an [**SEO agency**](https://www.bthrust.com.my/seo-services/
). It helps to inform your audience about your goods and services, establishes your brand voice, and, most importantly, draws attention to your funnel.

So how can you use content to create leads? Although there are several approaches, content gating is one of the more successful ones.

There are several types of gated material, including workbooks, ebooks, webinars, and videos. Using this guide, you can choose the right kind of content to produce and learn how to do it in a way that offers value and advances your lead generation objectives.

## Gated Content Explained:
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Any type of content that individuals (your target audience) may access in return for their contact information is referred to as gated content. They frequently provide their identity and email. In contrast to asking for their email directly or pitching your product straight away, this is a pretty simple method for generating more leads because you're providing something of value that your ideal client or customer desires.

Almost any format can have gated information. Among the most well-liked of these formats are:

* Guides or ebooks
* Checklists
* Worksheets or workbooks
* Audio Recordings
* Videos
* A case study

The format you pick with an **[SEO in Malaysia](https://www.bthrust.com.my/seo-services/)** will depend on your industry and your target client or customer persona. The type of material is often free. For instance, a CMO making a significant purchase decision will be more interested in a case study that demonstrates your company's operations than in a checklist or how-to manual.

The file can be posted to your website and made available through a website page, but website visitors cannot view that page. It is only accessible once the user submits a form.

## 5 Stages to Creating Gated Content:
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There are a few crucial measures you must follow if you want to make sure that gated content truly helps you create more leads. Make sure your resource is effective by using the advice in this article.

### Select the Appropriate Content:
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Someone has to be interested in what you're selling for them to provide their personal information. Examine your blog's traffic, audience and customer behavior, and even the competition resources that your present customers or clients value the most to determine what they think to be worthwhile.

## What Stage of The Funnel Are You at?
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Determine the stage of the funnel that this gated content is aimed at. You'll probably have selections at some point that fit into each stage.

For instance, a case study would probably go anywhere in the middle or bottom of the content marketing funnel because someone downloading a case study is more likely to be in the assessment or intent stages than the awareness stage.

Knowing the phase you're aiming at will make it clear what kind of resource you should develop.

### Make a Cmpelling Landing Page:
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Both the form to request it and the content the visitor needs to determine whether to download it are described on your landing page. You need a great hook, captivating language, and very minimal clutter on your landing page to optimize it for conversions. This will persuade the user to submit the form.

Here are some samples of landing pages to help you get started. You must follow all on-page SEO recommended practices if your landing page has been indexed.

### Create a “Thank You” Page:
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The most crucial step in the lead-generating process is, of course, the page to which the user is routed after submitting the form. The user is given instructions on what to do next, such as checking their mailbox, on this page, which either has a button to download the PDF or media file. To further qualify and engage your lead, you can even place a supplementary, lower-funnel offer on your thank you page.

### Fulfill Your Promise:
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If the customer doesn't receive what they were promised, you do more harm than good to your brand. Consider this: If someone fills out a form expecting to receive the definitive guide on anything, only to discover that it isn't, you've just lost their trust, and any nurturing strategies you put in place won't work.