Digital Marketing Metrics Every Business Should Track
Digital marketing metrics help businesses understand what’s working, what’s not, and where to invest for better results. Every business should track key metrics such as website traffic, conversion rates, click-through rates, cost per acquisition, and return on investment. Engagement metrics like bounce rate, time on site, and social media interactions reveal how audiences respond to content. Email open rates and lead quality also indicate campaign effectiveness. By regularly monitoring these digital marketing metrics, businesses can make data-driven decisions, optimize campaigns in real time, reduce wasted spend, and achieve sustainable growth in an increasingly competitive online marketplace.
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