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# System prepended metadata

title: 'Executive Summary: "Rusutsu Riders - A Nouns-Branded Alpine Adventure"'

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# Executive Summary: "Rusutsu Riders - A Nouns-Branded Alpine Adventure"

*Rusutsu Riders*, a groundbreaking mobile and computer game, offers an unprecedented fusion of digital gaming with the real-world allure of Rusutsu Resort's skiing and snowboarding experiences. This project, at its core, is designed to significantly bolster the global presence of the Nouns brand, transforming every virtual turn and real-world slope into a canvas for Nouns' proliferation.

## Game Modes and Experience

The game provides an immersive, 3D virtual representation of Rusutsu Resort, where players can enjoy skiing or snowboarding across meticulously mapped terrains. With modes like FreeRide, Terrain Park, and Competition, it caters to a wide range of preferences, from casual exploration to intense competitive play.

## Integration of GPS and 3D Mapping

Key to this venture is the integration of GPS and 3D mapping technologies, enhancing in-game realism and encouraging players to visit and experience Rusutsu Resort in person. Rewards and promotions tied to in-game achievements actively drive physical footfall to the resort.

## Benefits for Nouns

For Nouns, the benefits are multifaceted:

- The game's use of deep links, QR codes, and in-game Nouns-themed elements, such as digital collectibles and Noggles, embeds the brand deeply within the game.
- These features provide a seamless blend of entertainment and brand interaction, making the Nouns presence both organic and integral to the gaming experience.

## Global Reach and Accessibility

*Rusutsu Riders* extends the reach of the Nouns brand beyond the boundaries of the resort. By supporting a wide range of platforms – iPhone, Android, Web browser, Mac, and Windows – and optimizing for the latest devices, the game ensures accessibility to a global audience.

## Development and Language Support

The game is developed using the Unity Game Engine, ensuring high-quality performance and a robust gaming experience. It supports both Japanese and English languages, catering to an international player base.

## Onsite Gaming Experience at Rusutsu Resort

Onsite at Rusutsu Resort, high-performance PCs and large-scale projection systems offer an enhanced, high-definition gaming experience, creating an exciting physical hub for both Nouns enthusiasts and winter sports fans.

In conclusion, *Rusutsu Riders* is more than just a game; it's a strategic, innovative platform designed to extend the Nouns brand's reach globally. By marrying the excitement of alpine sports with interactive digital features and real-world resort integration, it offers a unique, engaging way to experience the Nouns universe, driving brand awareness and engagement on a global scale.
