---
# System prepended metadata

title: 'Rusutsu Riders: Road to 1 Million Runs Ridden'

---

# Rusutsu Riders: Road to 1 Million Runs Ridden
![Rusutsu Riders](https://i.imgur.com/sR1ZThf.gif "Rusutsu Riders Game")

## TL;DR
*Rusutsu Riders* is a game-changer, blending the thrill of virtual slopes with the real-world allure of Rusutsu Resort. With a simple goal to hit a million runs, we're inviting Nouns to be the stars of the show as we combine physical and digital worlds.

This isn't just a game; it's a unifying platform for winter sports enthusiasts and innovators, set against the majestic vistas of Rusutsu Resort. Ready to ride?

### What's Different about this Game Proposal?
* Rusutsu Resort is committed to funding 100% of game production
* Funding ask is **$100k for advertising** and **$100k for R&D** projects
* **Prop House** rounds will fund creation of videos, posters and CC0 music

### Play The Game
[![Download on iOS App Store](https://i.imgur.com/IQJPHBd.png)](https://apps.apple.com/us/app/rusutsu-riders/id6451365050)

Play on web 👉 [rusutsuriders.com/nouns](https://rusutsuriders.com/nouns)

---

#  Proliferation Goal

## ⭐ 1 Million Runs Ridden ⭐

**Early Results from 1.0 Soft Launch — 20,000 Runs Ridden**
![Game Analytics](https://i.imgur.com/kYiS9lw.jpg)

👉 The **level_ended** metric equals 1 run ridden

## Math to 1 Million
* Each player on average rode 58 runs (level_ended / Total users)
* 1,000,000 runs ridden takes ~ 20,000 total players (50 runs per)
* A target of **25k app installs** comfortably get us to the mark

## Advertising Assumptions
1. A quality mobile app install on iOS costs **$5** or less
2. An advertising budget of $75k will deliver **15-20k app installs**
3. Organic onsite marketing will add **5-10k app installs**

## Projection

👉 25k players x 50 runs = **1,250,000 runs ridden**

## 3 Reasons Why this is a Conservative Estimate

### 1. These are Soft Launch Metrics
In January we launched the 1.0 version at Rusutsu Resort, placing large posters and QR codes in hotel rooms to drive experimental installs. Thus far, this is our only promotional activity.

### 2. Rusutsu Riders 2.0 is Almost Ready
Features expected to make a big impact:
* Multiplayer
* Replays with Sharing
* All Rusutsu Mountains open (1.0 has just one)

### 3. Viral Factor is Not Factored In
Sharing and multiplayer features will help multiply every app install.

---

# Marketing Plan

## Organic Onsite Marketing
![Huge Banner at Rusutsu Resort](https://i.imgur.com/Ykr3Mzu.jpg)

![Flyers and Rusutsu Riders Posters](https://i.imgur.com/faUWrkG.jpg)
*⌐◨-◨ In-room flyers and 4 meter wide posters in Rusutsu Resort cafeterias*

2 million alpine enthusiasts visit Rusutsu Resort annually. Marketing includes:
* **Huge Posters** large *Rusutsu Riders* posters in two cafeterias
* **In Room Flyers** promotional flyers for 400 hotel rooms
* **Useful 3D Maps** great reason for everyone to install the app
* **Real-world rewards** when playing the game onsite at Rusutsu Resort
* **iPad Arcade** running 5 iPad stations around Rusutsu Resort

## Mobile Advertising with Video Ads

**Why use Paid Advertising? Why not just go organic?**
1. Indie games market is too crowded for organic marketing alone
2. Geo targeting ski resort areas builds a high-quality player base
3. Algorithms favor paid content, beating the algorithm is a long shot
4. Running videos in other people's mobile games, not possible for free
5. Fuels scientific experimentation and evolutionary game improvements

![Rusutsu Riders iPhone](https://i.imgur.com/i31VUV3.jpg)
*⌐◨-◨ Advertising will be focused on driving installs of the iPhone app*

**Here's what we'll create — in house and via Prop House:**
* Videos with Nouns skiing and snowboarding, in glorious 3D form
* Creative advertising messages, testing hundreds of variations
* Geo-targeted ad campaigns, attracting a global Alpine audience 

**Advertising channels:**
1. **Apple** - driving app installs in select geographic regions
2. **Unity Ads** - placing videos in other people's mobile games
3. **YouTube** - gameplay trailers with app install goals

---

# Why a Snowboarding Game?
Snowboarding games are a popular game genre, with tens of millions of gamers, over 100 titles, and multiple franchises — creating a large potential audience for *Rusutsu Riders*.

![Snowboarding Games](https://i.imgur.com/93pV2vb.jpg)

**Classic Snowboarding Franchises:**
* [SSX Tricky](https://en.wikipedia.org/wiki/SSX_Tricky)
* [ESPN Winter X Games Snowboarding](https://en.wikipedia.org/wiki/ESPN_Winter_X-Games_Snowboarding)
* [Shaun White Snowboarding](https://en.wikipedia.org/wiki/Shaun_White_Snowboarding)
* [Cool Boarders](https://en.wikipedia.org/wiki/Cool_Boarders)
* [Amped](https://en.wikipedia.org/wiki/Amped:_Freestyle_Snowboarding)

**103 Snowboarding Games**
👉 [Full List of Snowboarding Games](https://en.wikipedia.org/wiki/List_of_snowboarding_video_games)

These legendary snowboarding games have established a market — we believe this game genre is primed for an innovative new entry.

## What's New and Innovative?

![Rusutsu Resort](https://i.imgur.com/4FLodV0.jpg)

⌐◨-◨ ***Making history**: first game to merge a physical ski resort with a mobile game*

![Physical meeets Digital](https://i.imgur.com/mpXBCJ6.jpg)

⌐◨-◨ ***Physical meets digital**: if you can ride it at Rusutsu, you can ride it in-game!*

---

# R&D Plan

Agenda:
* **Prop House** engage the community in creation of advertising and CC0 music
* **Nouns Video Channel** explore in-game TVs playing a catalog of Nouns videos
* **Portable iPad Arcade** make available for IRL events and ski industry conferences
* **Nouns web3 Edition** web3 gaming playground researching mainstream adoption

## Prop House

![Prop House Rounds](https://i.imgur.com/1CsbY4d.jpg)
*⌐◨-◨ **Multiple rounds** to create video ads, posters and CC0 music tracks*

## Nouns Video Channel
Rewarded Nouns videos playing on HD televisions in-game (powered by Vimeo)

![Nouns Video Channel](https://i.imgur.com/QzZ4IOH.gif)
*⌐◨-◨ Play Demo to see Nouns channel* 👉 [rusutsuriders.com/nouns](https://rusutsuriders.com/nouns)

## Nouns web3 Edition

![web3 Gaming Playground](https://i.imgur.com/UKPSb61.jpg)
⌐◨-◨ *web3 gaming playground: integrated with the mobile app*

## iPad Arcade Expansion
![iPad Arcade](https://i.imgur.com/kfrbfXp.jpg)
⌐◨-◨ *iPad Arcade at Rusutsu Resort — the prototype for R&D expansion in IRL locations*

---

# Funding Ask
Requesting **$200k USD** for 6 months — **50% advertising** and **50% R&D**

## 💰 Game Production - NO COST
*Rusutsu Resort has committed to funding 100% of the game production costs.
All Nouns funding goes to measurable marketing and R&D on web3 technology.*

## 💰 Advertising
- **Advertising Content Creation** - $25,000
- **Mobile Advertising Budget** - $75,000

## 💰 R&D
### Prop House - $50k
- **Advertising Content Creation**: $25,000
- **CC0 Music Tracks**: $15,000
- **Promotional Poster Designs**: $10,000

### Nouns web3 Edition   - $20k
- **Build web3 Gaming Site**: $8,000
- **Engineer web3 Game**: $7,000
- **Create Art and Sound**: $5,000

### Portable iPad Arcade - $15k
- **Hardware**: $8,000
- **Events Fund**: $7,000

### Operations - $15k
- **Flights**: $11,000
- **Accomodations**: $2,000
- **Software**: $2,000

---

# Who We Are
![Who We Are](https://i.imgur.com/CAi7zwc.jpg)
⌐◨-◨ *Left to Right: Gio, Kwik, civilian, civilian, ThaSwami*

### Kwik ([@kwikgamedev](https://twitter.com/kwikgamedev))
**Game Developer**
Kwik has been lucky enough to survive 25 years in the games business, and even luckier to get a chance to build *Rusutsu Riders* with ThaSwami and the Rusutsu Resort team. Make no mistake, this is the opportunity of a lifetime.

### ThaSwami ([@tha_swami](https://twitter.com/tha_swami))
**Rusutsu Resort Rep**
Since joining the Nouns community in May 2022, ThaSwami co-founded [Alps DAO](https://alps.wtf) with Benbodhi, was a joint proposer of [Prop 218](https://nouns.wtf/vote/218) and the designer of the world's largest Noggles (at Rusutsu Resort). ThaSwami brings creativity and project management to the team and will act as the interface between Rusutsu Resort and the project, ensuring seamless collaboration and the achievement of our shared objectives.

### Gio
**Consigliere**
Kwik's strategic advisor is playing a pivotal role imagining new ways to merge a digital game with business operations at Rusutsu Resort. He's also a talented and energetic karaoke singer.

### Game Development Team
**TheGrandEnnui**
Senior Unity Developer with AR/VR background

**MercedesW3D**
3D Character Artist & Animator

**Froggo**
3D Environment Artist

---

# World's Largest Noggles
![rusutsuriders.com/nouns](https://i.imgur.com/DFScxxr.jpg)
⌐◨-◨ World's largest physical structure — a cultural artifact the game helps broadcast globally

![Hokkaido Beef](https://i.imgur.com/EfFNsp0.gif)
⌐◨-◨ You can shred through the world's largest Noggles and locate them on the 3D map

---

# Goals & Deliverables
These are our benchmarks for this proposal:

## 1 Million Runs Ridden
* The number of runs completed is our top-line metric

## 25k App Installs
* Baseline projection not including viral spread or growth hacks

## 7.5 Million Advertising Impressions
* At a CPM of $10 per 1,000 impressions a budget of $75k delivers this result

## Many More Metrics
Reports to Nouns DAO will include supporting metrics, including but not limited to: 
* **QR Scans**: Insights into the effectiveness of physical advertising
* **Player Engagement**: How well the game attracts and keeps players entertained
* **Retention Rates**: How effectively the game holds players' interest over time
* **Video Views:** Number of views for in-game Nouns videos
* **Watch Time:** How many minutes of Nouns videos have been watched

## Reporting Results ✏️
👉 Tracking progress towards **1 million runs ridden**!

**Regular Reports** - covering game statistics, video views, and advertising campaigns to be published every 60 days. Total of **3 reports** for the project.

---
# Summary
In the enchanting snow-covered slopes of Rusutsu Resort lies not just a game, but an invitation; a call to be part of a landmark moment. *Rusutsu Riders* isn't just a game; it's a chance to pioneer the future of integrated gaming experiences.

With the full backing of Rusutsu Resort for game production, we stand on the cusp of a new era, seeking a modest yet pivotal investment of $200k focused solely on transformative advertising and pioneering R&D.

## 🏂 Let's ride together towards a million runs and beyond! 🌏
![Rusutsu Resort](https://i.imgur.com/gNNImSY.jpg)

## Thank you for voting!

 ⌐◨-◨ *Voting qualifies your Noun for **special status** in-game* 🔮🧙‍♂️

## References

🍎 iPhone app: [view on iOS App Store](https://apps.apple.com/us/app/rusutsu-riders/id6451365050)

👉 Play web game: [rusutsuriders.com](https://rusutsuriders.com/nouns)

🚠 Visit Rusutsu Resort: [rusutsu.com](https://rusutsu.com)