Newsletter

Initial Thoughts

Fred:
- doesn't need to be superformal
- bit more 'fun' than the week in DAO

Linh
- Very casual language can help here
- Newsletter for tech pod (12k readers)

John
- Language is key, see what our 'memes' are
- FWB example, not a lot of links
- way to keep stewards & community members in the loop
- provide info in a fun way & communicate the overall vibe of the gitcoin dao - create shared language
- Keep it simple & straightforward

Kris
- Who is our audience?
- What is the goal?
- How will we measure success?
- Tone of voice will come out of this

Newsletter examples
- Linh: very meme focused, informal, 'you'-focused
- John: FWB example, the TL;DR
- Linh: maybe copy Kevin's tonei T

Audience
- Age range/demographic (add this to surveys?)
- Stewards & Community members
- Stewards: primary audience
- All people who onboard to the gitcoin dao
- 40 active stewards: 11 makes up 51% of power
- High-impact delegated stewards, active stewards, newbies
- Contributors
- 'Freelancers'
- People who join calls or do 'one-off' tasks
- People who join out of an intrinsic motivation

Content
- Proposal for 3 parts:
- Welcoming intro (vibe/community part)
- Mustreads
- Gist of the Week in DAO, the must-reads - + link to existing formal week in DAO
- Upcoming events
- Evergreen links
- GitcoinDAO.com
- Sign up as a contributor
- Bounties
- Events
- Job board
- Events (AMA, ws meetings?, etc)

Tone
- Informal, playful & informative
- Informative x the vibe
- Solarpunk x future of public goods (big challenge :))

Questions that came up
- How personal? We vs I/writer's name
- Writing experience John? Boardroom - working on reporting for them. Background on cultural anthropology. From phd to film program - work experience in the art dept. Video content experience.
- what tool do we use?
- What are the values of the gitcoin dao?
- Possibly go to a wider community?
- What general content do we need to provide, and who's responsible in providing what information?
- Week in DAO: is EVERYTHING that happened

Action points
- demographics Q
- week in DAO sign up link
- send transactional email to all people who already filled out
- check with Joe which tool we use