India Social E-Commerce Market is anticipated to reach INR 15 Cr by FY’25- Which factors will help the industry attain the set targets?

Innovations in the product mix with special focus towards sustainability will help in growing the market with a positive CAGR of >30%, says a report by Ken Research

1. Increased Number of Users and Time Spent on Social Media Accounts Amidst Lockdown Led to Demand For Social Ecommerce.

[[Recent Developments in Industry due to Growth Driver](https://www.kenresearch.com/technology-and-telecom/it-and-ites/india-social-e-commerce-market-outlook/336545-105.html)]

In the first week of lockdown, Indians spent >4 hours every day on social media that is a 87% increase from a week before lockdown and on an avg 280 mins per day which was 150 mins before the lockdown period. The survey mentioned that 75% people were spending more time on Facebook, Twitter and WhatsApp compared to the week before lockdown and as a result were more proactive on whatsapp groups.

Example: Meesho joined the grocery delivery space to increase the reach of retailers selling essential products and ensure a continuous supply chain, considering it to be a long term growth segment.

2. Growth driving factors such as Internet Connectivity & Digital Adoption is driving demand in market.

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Being major growth drivers in the country, ~840 Mn people would have access to the internet & about 60% of the Indian population would own smart phones by 2022
Shifting of preference from Facebook towards other platforms for short form video content, such as YouTube, TikTok & Instagram wherein 92% internet users of age 16-64 watch online videos each month.
Shifting of preference from Facebook towards other platforms for short form video content, such as YouTube, TikTok & Instagram wherein 92% Internet Users of age 16-64 watch online videos each month.
Increasing number of people through the most traditional form of advertising e., word of mouth, enabling rising social media interactions on Facebook & WhatsApp.

3. Funding Wave in Indian Social E-Commerce Start-Ups driving demand for market.

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Facebook made investment of ₹ 176 Cr. in Meesho, the only indian company that has secured no. 14 spot on fast company 2020 global mic list.
Highest funding raised in August 2019, Meesho raised ₹ 880 Cr in a Series D round from Naspers.
In Oct 2019, Deal Share raised ₹ 77.44 Cr. from Matrix Partners and Falcon Edge Capital, with participation from Omidyar Network, and DST Global.
Glow Road in May 2019, the start-up raised USD 11.5 Mn in a Series B round. The investment is raised from Korea Investment Partners & Singapore-based Vertex Ventures wherein it plans to utilise the capital in expanding its seller network and crossing 100K transactions per day.

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