<!-- .slide: data-transition="fade-in convex-out" --> # Ubuntu Touch landing pages case study. --- <!-- .slide: data-transition="fade-in convex-out" --> ### Let's face it's hard to flash a smartphone with Ubuntu Touch --- **The device pages goals are** - Provide clarity eliminate ambiguity. Enable people to act with confidence. - Consistency creates familiarity and strength ens intuition by applying the exact solution to the same problem. - Efficiency streamlines and optimizes Ubuntu Touch workflow. --- <!-- .slide: data-transition="fade-in convex-out" --> ## Design Challenges - Communicate all device feature matrix - Communicate what works and not - Provide usability and demonstrate performances --- <!-- .slide: data-transition="fade-in convex-out" --> Since Canonical dropped Ubuntu Touch project, early adopters joined as they looking for *Convergence* or an *open-source* alternative. --- <!-- .slide: data-transition="fade-in convex-out" --> Survey amoung 20(ish) people before working on V3 revealed: - 15% don't understand how the progress bar work and how it calculated - 90% said they can work in CI/CL environment - 35% needed community support to complete the installation. - 85% were ok with jeopardizing their phone - 100% wanted to experiment with a fresh OS --- <!-- .slide: data-transition="fade-in convex-out" --> Two reasons people might be trying Ubuntu Touch as daily driver. - Looking for an alternative to iOS & Android - Want to experiment with a fresh OS --- <!-- .slide: data-transition="fade-in convex-out" --> Other Custom ROMs competitors: - **PureOs**: known as the commercial alternative, bad reviews, barely working. - **LineageOS**: known fot its wide community. - **GrapheneOS** is known for its Snowden support and de-google/privacy solution - **Plasma** Mobile known for its wide community and advanced capabilities --- <!-- .slide: data-transition="fade-in convex-out" --> **What is Ubuntu known for?** In its core: the UBports Installer that does everything in the background and save time while preventing the device from damage --- <!-- .slide: data-transition="fade-in convex-out" --> # User journey --- <!-- .slide: data-transition="fade-in convex-out" --> - Device observation - Find a device that fits users' requirments - Finding a device that sells in their region - Compare & research device performances Installer UT and avoid bricking it. --- <!-- .slide: data-transition="fade-in convex-out" --> Since Devices launched, it has become popular with newcomers and especially amoung the Linux fans waiting for their smartphone to appear on the list. --- <!-- .slide: data-transition="fade-in convex-out" --> Thanks to the many porters and members who check its accuracy, it has become UBports’ primary visual guide to what is available, a beautifully designed summary of what UBports has to offer. [Try it.](https://devices.ubuntu-touch.io)