ZB Black Friday and Cyber Monday 2019
===

# 👀 Retrospect

## 🌟 Overall
- 567 Retail orders between 11/28-12/2
- 183 New subscriptions between 11/28-12/2
- $29,675.46 in revenue (excluding renewals)
- $11,785.20 in gross profit (excluding renewals)

## ✉ Email Campaign
- Drove an estimated 3,750 unique recipients to the site for an estimated value of $6,700 (discount this value by 30-40% because it includes recipients that renewed within the same period)
- Coupons from emails were basically ignored (only 24 redemptions) with users preferring to use the on-site coupon
- Visually the emails were just OK

## 🌐 On-site Campaign
| Coupon | Redemptions | Revenue | Gross Profit |
|--------|-------------|---------|--------------|
| THANKS2019 | 52 | $2,126.17 | $719.57 |
| BF2019 | 205 | $8,691.79 | $3,060.60 |
| CM2019 | 75 | $3,102.36 | $970.98 |
| Expiring deals | 212 | $10,604.18 | $4,078.81 |

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::: info
These were the plans for the campaign
:::

# 🛣 Plans

## Email Campaign
- 11/19 Join the BF VIP list
- 11/22 BF Deals and Live Stream invite (send calendar invite)
- 11/25 Pre-BF deal: Spin to win up to 60% off
- 11/28 Add to your cart now so you can checkout fast tomorrow!
- 11/29:
- 6am: Site-wide 35% off + up to 60% off on select products (include 3 hour timer)
- 9am: EXTENDED! Site-wide 35% off + up to 60% off on select products (include 12hr timer)
- 2pm: Mystery codes! 100k unique codes. 10 with 60% off, 100 with 50%, 35% off for everyone else (sent to a smaller segment)
- 11/30: Encore sale! BF sale extended for 48 hours.
- 12/2: 120mls for $7.99 picked by ZampleBot (in honor of Cyber Monday)

## Social Campaign
- 11/22 Announce BF Live Stream
- 11/25 Announce Spin to Win
- 11/29:
- 6am: Announce site-wide 35% off [code: EARLY2019]
- 9am: Announce extension [code: EXTENDED2019]
- 1pm: Announce start of live stream
- 2pm: Live stream
- Playing JackBox Party Pack(perfect for streams)
- We award prizes to people that play with us
- Prizes include:
- 3 $25 ZBucks Cards
- 10 75% off discounts
- Free bottles (selected by us, they pay shipping)
- 40% off code for everyone that attends handed out at intervals during the stream
- 11/30 Announce Encore Sale
- 12/2 Announce 120mls for $7.99 picked by ZampleBot

## On-site campaign
- 11/29-12/2 Site-wide 35% off banner (like STOCKPILE)
- 12/2 New Deals section with select juices up to 60% off - "ZampleBot's SUPER deals"
- Banner on /e-juice
- Call out on homepage