# ZBox (zbox.ai)
*AI curated, customer driven subscription retail*

How ZB goes from 10K subscribers and 10MM/yr in 2019 to 200K subscribers and 100MM/yr in 2021

## Primary Offers
- 3 Credits a month for 19.99 ($6.67/credit)
- 6 Credits a month for 29.99 ($4.99/credit)
- 12 Credits a month for 49.99 ($4.17/credit)

## Limited offers
- Annual membership (150 Credits) for 599.99 ($3.99/credit)
- Limited quantity
- Lifetime membership (150 Credits per year for 5 years) 2,399.99 (one year free) ($3.20/credit)
- Be sure to include a look at the types of product we're adding going forward
- This should be very limited quantity

## Positioning
- Influencer driven boxes: Get the full box for X Credits, join now!
- These will be Vape influencers initially, but we'll be moving into other industries in the coming quarters
- These could be pre-orders (where people pre-spend credits)
- SEO:
- Vape product: Get this for 1 Credit or pay $14.99
- Brands: Get the Brand box for 3 Credits
- Deals:
- Get XYZ box for 3 Credits
- Get 60ml for 1 Credit
- Vape free for a year (lifetime membership)
- Limited runs of super popular items (increase credit cost as quantity decreases)
- Wellness:
- Get the Joe Rogan nootropics stack for 3 Credits
- Wellness assist: tell us your problems and we'll setup a product/supplement plan for you

## Features
- Personalized/Curated app experience
- Tell us a few things you like (tinder experience) and we'll curate the best products for you
- Review the products you received
- Product communities (tagged youtube videos, tweets, and written reviews)
- Digital assistants (ZampleBot, Wellness Assistant)
- Help you find the products that suit your needs
- Can automatically spend your credits according to plans your prepare with them
- Pre-ordering
- Allow people to pre-spend their credits on products that we're planning on bringing in the coming quarter

## Potential industries
- Alternative wellness
- Cosmetics
- Board Games
- Video Games
- Clothing

## Notes
- Should cannibalize ZampleBox, we want people to transition to this new product
- The vape industry is about to firesale, let's capitalize on that.
- With the flexibility associated with the Credit system, we no longer need to be tied to Vaping. We can get all influencers and products from all kinds of popular industries
- Have a summary of products that we are bringing in coming quarters and the price point for those quarters
- Basically, the prices will be increasing because the products will be getting more valuable, so get in as fast as you can to get your lower price (your price may only be locked in for a limited time, perhaps 6 months)
- It might be good for Credits to have an expiration date?
- Pro: Don't want people to get more expensive products with credits they bought for 50% less
- Con: It incentivizes people to buy-in early.
- We make the quantity of a product very clear so that people understand they need to act fast to get products they want.
- We should have product launch parties whenever cool new products land
- This is a great way for brands to hype their new products (it's essentially a giveaway)
- We should be clear with our roadmap. People buying annual or lifetime memberships should feel like they are getting a MoviePass subscription.

## Important Changes
- We need a better warehouse, Amwares software systems are terrible. Alternatively we need to have fantastic dropship agreements with suppliers.
- We'll want to build this new experience from the ground up but allow people to use their ZB account to login.
- We'll be able to radically simplify a lot of things and prepare for the dynamic nature of the future
- We need to be willing to cut things that aren't working really fast. People should equate ZBox with the constantly changing trend landscape.

## Plans
- Q4 2019:
- Launch party
- ZampleBot
- CBD (pilot)
- 60s (pilot)
- Nic salts
- Q1 2020:
- Supplements (pilot)
- CBD
- 60s
- Wellness assistant
- Price increase
- Q2 2020:
- Cosmetics (pilot)
- Supplements
- Q3 2020:
- Cosmetics (feature limited run of popular item)
- Fitness assistant
- Price increase
- Q4 2020:
- Gaming (pilot)
- Cosmetics assistant
- Q1 2021:
- Gaming (feature limited run of popular item)
- Price increase
- Q2 2021:
- Clothing (pilot)
- Gaming assistant
- Q3 2021:
- Clothing (feature limited run of popular item)
- Price increase
- Q4 2021:
- Clothing assistant