# Electronic Menu Boards & Digital Menu Boards: The Future of Restaurant Displays
The restaurant business is changing fast and one of the most effective changes is the traditional printed menus to electronic menu boards (EMBs) and digital menu boards (DMBs). These interactive screens optimize customer experience, efficiency and increase sales. Why is this technology being embraced by more businesses? Let us find out.
## What are Electronic & Digital Menu Boards?
An [electronic menu board](https://nento.com/restaurant-digital-menu-board/) is a computerized display device that displays menu items, prices and promotions in real time. A more sophisticated form is a digital menu board that frequently has animations, videos and other interactive features. The two use dynamic screens and are easy to update instead of printed menus.
## Important aspects of Digital Menu Boards:
• On-the-fly updates - Make changes in prices, promotions or menu items in real-time.
• Dynamic content- Show high-res pictures, video and animation.
• Remote management - Manage several locations on one dashboard.
• POS integration- Automatic sync of inventory and pricing.
## Advantages of Digital Menu Board in Restaurants
### 1. Empowered Customer Interaction
Digital menu boards attract attention using stunning visual and animations. Research indicates that dynamic displays are able to drive sales up by 3-8 percent through effective promotion of high-margin products and offers.
### 2. Minimized Operating Costs
• No frequent reprints because of the change of prices or update of seasonal issues.
• Get rid of old paper or vinyl menus.
### 3. Better Order Accuracy
Effective visual designs minimize communication failures between the customers and the employees and, thus, result in fewer mistakes in orders.
### 4. Upselling Flexibility and Promotion
• Emphasize on combo offers, offers with a restricted time frame, or fashionable products.
• Time of day adjust promotions (e.g. breakfast, lunch, happy hour).
### 5. Superior Brand Image
The professional and technologically advanced impression is produced by modern and sleek digital displays, which attract more customers.
## Digital Menu Board Industries
Other business benefit as well even though restaurants are the major adopters:
• Quick-service restaurants (QSRs) - Drive-thrus and fast-food chains.
• Cafes & bakeries - Display daily specials and seasonal.
• Bars and pubs- Advertise drink specials and happy hour.
• Convenience stores/ gas stations- Show snack and beverage choices.
## Digital Menu Board Implementation
1. Selecting the Appropriate Hardware
• Indoor screens LED or LCD of high brightness.
• Outdoor screens - Outdoor weatherproof, high-luminance screens drive through.
2. Choose a Stable Software System
Seek the characteristics such as:
• Management in cloud form
• Drag and drop content creation
• POS and inventory system integration
3. Creating Interesting Material
• Apply quality pictures and videos.
• Make text short and readable.
• Change promotions to keep them interesting.
4. Install and Maintain in a Proper Way
• Make sure that screens are at the most appropriate angles.
• Make regular updates so that content is not stagnant.
## Digital Menu Board Future
Future digital menu boards can have:
• Customized suggestions according to the customer taste.
• Self-ordering interactive touch screens.
• Demand and inventory-based AI dynamic pricing.
## Conclusion
The food service industry is revolutionizing with electronic and [digital menu boards](https://nento.com/digital-menu-boards/) that enhance efficiency, boost sales, and customer experience. With the development of technology, their use can only increase, therefore, becoming a necessity of the progressive restaurant.
Are you still using a static menu? It is time to change to digital menu boards and your customers (and your bottom line) will appreciate it!