# Changemappers: Comprehensive Jobs to be Done Analysis Using Changemaker Archetypes

## Summary

This comprehensive JTBD analysis examines the various jobs that Changemappers customers are trying to accomplish, organized around eight distinct changemaker archetypes. Each archetype represents a different approach to creating social change, with unique functional, emotional, and social needs within the context of systemic transformation.

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## Core Job Statement

**When changemakers across different approaches and contexts are working toward systemic social change, they want to connect with complementary archetypes, access relevant resources, and leverage synergistic relationships so they can amplify their individual impact and contribute to broader transformation.**

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# Primary Changemaker Archetypes & Their Jobs

## 1. Local Practitioner (LP)
*Deeply embedded in specific communities; builds strong, trust-based relationships*

### Core Job to be Done
**"Help me deepen my community impact while connecting my local work to broader movements and resources"**

#### Functional Jobs:
- **Build Local Trust Networks**: Develop and maintain deep relationships within specific geographic communities
- **Access Community-Relevant Resources**: Find tools, funding, and solutions that work within local cultural contexts
- **Connect Local to Global**: Link community-specific work to broader movements and systemic change efforts
- **Document Local Wisdom**: Capture and share community-based knowledge and successful local interventions

#### Emotional Jobs:
- **Feel Rooted and Purposeful**: Experience deep connection to place and community while knowing work matters
- **Maintain Long-term Motivation**: Sustain energy for patient, relationship-based work that may have slow visible progress
- **Balance Local and Global**: Feel connected to broader movements without losing community authenticity
- **Experience Community Belonging**: Feel valued and understood by both local community and fellow changemakers

#### Social Jobs:
- **Establish Community Leadership**: Be recognized as a trusted voice and advocate within local networks
- **Bridge Community and Movement**: Help community members understand their connection to broader change efforts
- **Mentor Local Emerging Leaders**: Develop next generation of community-based changemakers
- **Represent Community Interests**: Authentically voice local needs and perspectives in broader forums

#### Success Metrics:
- Depth and quality of community relationships (trust indicators, collaboration frequency)
- Local leadership development and succession planning progress
- Community problem-solving capacity and resilience improvements
- Integration between local work and broader movement objectives

#### Key Job Stories:
1. "When working on local housing issues, I want to connect with Global Amplifiers who can bring media attention to our community's innovative solutions"
2. "When community members feel overwhelmed by systemic problems, I want to help them see how our local work contributes to broader transformation"
3. "When Resource Mobilizers are looking for impactful local programs to fund, I want to effectively communicate our community's needs and successes"

#### Synergistic Relationship Jobs:
- **With Innovation Catalysts**: "Test and adapt new tools within my community context"
- **With Global Amplifiers**: "Share authentic community stories for broader narrative change"
- **With Resource Mobilizers**: "Demonstrate local impact to attract sustained funding"
- **With Network Weavers**: "Connect my community to relevant networks and opportunities"

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## 2. Network Weaver (NW)
*Connects disparate groups and individuals across digital and physical spaces*

### Core Job to be Done
**"Help me identify connection opportunities and facilitate meaningful collaboration between diverse changemaker archetypes and communities"**

#### Functional Jobs:
- **Map Network Landscapes**: Identify key nodes, gaps, and connection opportunities across different communities
- **Facilitate Cross-Cultural Translation**: Bridge language, cultural, and methodological differences between groups
- **Create Connection Infrastructure**: Build platforms, events, and processes that enable ongoing collaboration
- **Scale Relationship-Building**: Maintain and nurture large networks of diverse relationships efficiently

#### Emotional Jobs:
- **Feel Energized by Diversity**: Experience excitement and purpose from bringing different perspectives together
- **Manage Relationship Complexity**: Feel equipped to handle the emotional labor of maintaining numerous relationships
- **See Connection Impact**: Witness and celebrate successful collaborations that result from networking efforts
- **Balance Multiple Loyalties**: Navigate competing interests and needs across different network communities

#### Social Jobs:
- **Be Recognized as Trusted Connector**: Have reputation as someone who makes valuable introductions and facilitates good matches
- **Build Cross-Community Bridges**: Create lasting infrastructure for ongoing collaboration between previously disconnected groups
- **Influence Network Evolution**: Shape how different communities and movements connect and work together
- **Model Collaborative Leadership**: Demonstrate how to lead through facilitation rather than control

#### Success Metrics:
- Number and quality of successful connections facilitated
- Diversity metrics across connected communities and archetypes
- Longevity and productivity of relationships formed through networking
- Network resilience and self-sustaining collaboration patterns

#### Key Job Stories:
1. "When I see Local Practitioners with great solutions, I want to connect them with Resource Mobilizers who can help them scale"
2. "When Innovation Catalysts develop new tools, I want to identify the right Local Practitioners who can test and refine them"
3. "When System Disruptors create public attention, I want to connect them with Strategic Advisors who can channel that energy into policy change"

#### Synergistic Relationship Jobs:
- **With All Archetypes**: "Identify and facilitate mutually beneficial connections across the entire ecosystem"
- **With Innovation Catalysts**: "Spread innovative tools and methods across network communities"
- **With Institutional Changemakers**: "Connect grassroots initiatives with formal organizational support"

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## 3. Institutional Changemaker (IC)
*Operates within established systems to provide resources, legitimacy, and structural support*

### Core Job to be Done
**"Help me leverage organizational power and formal channels to provide sustained support for grassroots innovation and systemic change"**

#### Functional Jobs:
- **Navigate Organizational Politics**: Work within institutional constraints to advance change agenda
- **Provide Structural Support**: Offer organizational resources, legitimacy, and formal backing to external initiatives
- **Translate Between Worlds**: Bridge formal institutional language and grassroots movement needs
- **Create Institutional Innovation**: Develop new organizational approaches and policies that support systemic change

#### Emotional Jobs:
- **Balance Insider-Outsider Identity**: Maintain change commitment while working within established systems
- **Manage Institutional Pressure**: Handle tension between organizational expectations and change goals
- **Feel Purposeful Within Constraints**: Find meaning and impact despite bureaucratic limitations
- **Build Internal Change Coalition**: Create support for change agenda within conservative institutions

#### Social Jobs:
- **Establish Institutional Credibility**: Be seen as effective advocate for change within organizational contexts
- **Bridge Institutional-Grassroots Divide**: Build trust and understanding between formal organizations and movements
- **Influence Organizational Culture**: Shift institutional norms and practices toward greater change orientation
- **Model Institutional Innovation**: Demonstrate how established organizations can support rather than hinder change

#### Success Metrics:
- Organizational resources and support mobilized for external change initiatives
- Policy and structural changes implemented within institutions
- Quality of relationships built between institutions and grassroots movements
- Institutional culture shifts toward greater change supportiveness

#### Key Job Stories:
1. "When Innovation Catalysts develop promising new approaches, I want to provide institutional backing and resources for testing and scaling"
2. "When working with Local Practitioners, I want to offer organizational legitimacy and resources without imposing institutional constraints"
3. "When System Disruptors create public pressure, I want to respond with meaningful institutional changes rather than just defensive messaging"

#### Synergistic Relationship Jobs:
- **With Innovation Catalysts**: "Provide institutional support and resources for experimental approaches"
- **With Local Practitioners**: "Offer organizational backing while respecting community autonomy"
- **With Strategic Advisors**: "Coordinate institutional responses to external change pressures"

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## 4. Global Amplifier (GA)
*Commands large, pre-existing audiences and excels at mass communication*

### Core Job to be Done
**"Help me effectively amplify authentic change stories and shift public narratives to support systemic transformation"**

#### Functional Jobs:
- **Identify Amplification-Worthy Stories**: Discover compelling narratives that deserve broader attention
- **Craft Resonant Messages**: Translate complex change work into accessible, engaging public communication
- **Leverage Media Platforms**: Utilize various communication channels for maximum reach and impact
- **Build Audience for Change**: Grow and engage audiences around social transformation themes

#### Emotional Jobs:
- **Feel Responsible Stewardship**: Use media power responsibly to support rather than exploit change efforts
- **Maintain Authentic Voice**: Balance broad appeal with genuine commitment to change values
- **Experience Meaningful Impact**: See evidence that amplification efforts contribute to real change outcomes
- **Navigate Public Scrutiny**: Handle visibility and criticism that comes with public platform

#### Social Jobs:
- **Shift Public Narrative**: Influence how society understands and talks about social issues and solutions
- **Elevate Grassroots Voices**: Use platform to center stories and perspectives of frontline changemakers
- **Build Change Movement Visibility**: Make systemic change work more visible and accessible to general public
- **Model Responsible Media Use**: Demonstrate how to use communication power in service of positive change

#### Success Metrics:
- Reach and engagement metrics for change-related content
- Quality and authenticity of stories amplified
- Evidence of narrative shift in public discourse
- Support generated for featured change initiatives

#### Key Job Stories:
1. "When Local Practitioners achieve breakthrough results, I want to share their stories in ways that inspire others and attract resources"
2. "When System Disruptors take bold action, I want to amplify their message while providing broader context about systemic issues"
3. "When Innovation Catalysts develop game-changing tools, I want to communicate their potential in ways that drive adoption and support"

#### Synergistic Relationship Jobs:
- **With Local Practitioners**: "Amplify authentic community stories while respecting local voice and agency"
- **With System Disruptors**: "Provide media amplification for disruptive actions and messages"
- **With Innovation Catalysts**: "Communicate the potential and value of new change approaches"

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## 5. Resource Mobilizer (RM)
*Focuses on securing and directing financial, material, or human resources*

### Core Job to be Done
**"Help me identify, secure, and strategically allocate resources to maximize systemic change impact across different approaches and contexts"**

#### Functional Jobs:
- **Assess Change Investment Opportunities**: Evaluate different initiatives and approaches for strategic resource allocation
- **Build Diverse Funding Portfolio**: Develop multiple resource streams to support various types of change work
- **Create Efficient Distribution Systems**: Develop processes for getting resources to where they can have maximum impact
- **Measure and Communicate ROI**: Track and demonstrate impact of resource investments across different contexts

#### Emotional Jobs:
- **Feel Strategic Impact**: Know that resource allocation decisions contribute meaningfully to systemic change
- **Balance Competing Needs**: Navigate difficult decisions about resource allocation across worthy initiatives
- **Build Trust with Recipients**: Develop relationships where resource recipients feel supported rather than controlled
- **Maintain Long-term Perspective**: Stay committed to sustained funding even when progress is slow or unclear

#### Social Jobs:
- **Establish Funder Credibility**: Be recognized as knowledgeable and strategic in resource allocation decisions
- **Build Cross-Sector Partnerships**: Create collaborations between different types of funders and resource providers
- **Influence Funding Field**: Shape how resources are allocated across the broader change ecosystem
- **Support Movement Sustainability**: Ensure that change initiatives have the resources needed for long-term impact

#### Success Metrics:
- Total resources mobilized and allocated to change initiatives
- Diversity of funding portfolio across different archetypes and approaches
- Impact metrics for funded initiatives
- Sustainability and self-sufficiency development in funded programs

#### Key Job Stories:
1. "When evaluating funding opportunities, I want to understand how different archetypes can work together so I can fund collaborative initiatives"
2. "When Local Practitioners show strong community results, I want to provide sustained funding that respects their autonomy and local knowledge"
3. "When Innovation Catalysts develop promising prototypes, I want to fund testing and iteration while managing risk appropriately"

#### Synergistic Relationship Jobs:
- **With All Archetypes**: "Strategically fund initiatives that leverage synergistic relationships for maximum impact"
- **With Local Practitioners**: "Provide sustained, flexible funding that supports community-driven work"
- **With Innovation Catalysts**: "Fund experimentation and iteration of new change approaches"

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## 6. Innovation Catalyst (InC)
*Creates new tools, methods, or approaches to social problems*

### Core Job to be Done
**"Help me develop, test, and scale innovative approaches to systemic change that can be adopted across different contexts and archetypes"**

#### Functional Jobs:
- **Identify Innovation Opportunities**: Discover gaps in existing approaches where new solutions are needed
- **Design and Prototype Solutions**: Create and test new tools, methods, or approaches to change challenges
- **Iterate Based on Feedback**: Refine innovations based on real-world testing and user input
- **Scale Successful Innovations**: Develop adoption strategies for innovations that show promise

#### Emotional Jobs:
- **Feel Creative Fulfillment**: Experience satisfaction from generating novel solutions to complex problems
- **Manage Innovation Risk**: Handle uncertainty and potential failure inherent in experimental work
- **See Adoption Impact**: Witness innovations being successfully used by others to create change
- **Balance Perfectionism and Progress**: Know when innovations are ready for broader testing and adoption

#### Social Jobs:
- **Establish Innovation Leadership**: Be recognized as someone who creates valuable new approaches to change work
- **Build Innovation Community**: Connect with other innovators and create collaborative development environments
- **Influence Change Practice**: Shape how change work is conducted through introduction of new tools and methods
- **Support Adopter Success**: Help others successfully implement and adapt innovations for their contexts

#### Success Metrics:
- Number and quality of innovations developed and tested
- Adoption rates and usage patterns across different contexts and archetypes
- Impact improvements achieved through innovation adoption
- Community engagement and collaborative development indicators

#### Key Job Stories:
1. "When developing new change tools, I want to test them with Local Practitioners who can provide real-world feedback and adaptation insights"
2. "When innovations show promise, I want Network Weavers to help spread them to relevant communities and contexts"
3. "When creating digital tools, I want input from different archetypes to ensure solutions work across various change approaches"

#### Synergistic Relationship Jobs:
- **With Network Weavers**: "Leverage networks to spread and adapt innovations across diverse communities"
- **With Local Practitioners**: "Test and refine innovations in real community contexts"
- **With Institutional Changemakers**: "Gain institutional support and legitimacy for experimental approaches"

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## 7. System Disruptor (SD)
*Challenges existing power structures through confrontation, exposure, or civil resistance*

### Core Job to be Done
**"Help me effectively challenge unjust systems while building toward positive alternatives and connecting my disruptive work to broader change strategy"**

#### Functional Jobs:
- **Identify Strategic Disruption Targets**: Choose intervention points that can create maximum pressure for systemic change
- **Plan High-Impact Actions**: Design disruptive activities that effectively challenge power while minimizing harmful unintended consequences
- **Build Disruption Resilience**: Develop personal and organizational capacity to sustain confrontational work
- **Connect Disruption to Alternative Building**: Link critique of existing systems to positive vision and concrete alternatives

#### Emotional Jobs:
- **Channel Righteous Anger Constructively**: Transform outrage about injustice into strategic action for change
- **Maintain Hope Amid Conflict**: Sustain belief in possibility of positive change despite facing powerful opposition
- **Balance Risk and Impact**: Manage personal safety and security while maintaining effectiveness
- **Find Community in Resistance**: Connect with others who understand the challenges and importance of disruptive work

#### Social Jobs:
- **Shift Public Attention**: Force public and institutional attention to previously ignored or minimized issues
- **Challenge Dominant Narratives**: Disrupt accepted stories about how systems work and who benefits
- **Model Resistance**: Demonstrate that challenging unjust power is possible and necessary
- **Create Urgency for Change**: Generate pressure that motivates other archetypes to take action

#### Success Metrics:
- Media attention and public discourse shift generated by disruptive actions
- Policy or institutional responses to disruptive pressure
- Movement growth and mobilization resulting from disruptive work
- Connection between disruptive actions and alternative development

#### Key Job Stories:
1. "When taking disruptive action, I want Strategic Advisors to help channel the attention and pressure into concrete policy changes"
2. "When exposing systemic problems, I want Global Amplifiers to help spread the message and build public support for change"
3. "When challenging existing systems, I want to connect people to Local Practitioners and Innovation Catalysts who are building alternatives"

#### Synergistic Relationship Jobs:
- **With Strategic Advisors**: "Channel disruptive pressure into concrete policy and institutional changes"
- **With Global Amplifiers**: "Amplify disruptive messages and actions for broader public impact"
- **With Local Practitioners**: "Connect system critique to community-based alternative building"

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## 8. Strategic Advisor (SA)
*Influences change through private relationships with key decision-makers*

### Core Job to be Done
**"Help me effectively influence key decision-makers to support systemic change while maintaining the relationships and credibility needed for ongoing impact"**

#### Functional Jobs:
- **Build and Maintain Elite Networks**: Develop trusted relationships with key decision-makers across sectors
- **Provide Strategic Change Counsel**: Offer expert guidance that helps decision-makers make change-supportive choices
- **Navigate Power Dynamics**: Work effectively within existing power structures to advance change agenda
- **Translate Movement Pressure**: Help decision-makers understand and respond constructively to external change pressure

#### Emotional Jobs:
- **Balance Multiple Loyalties**: Navigate relationships with both change movements and power holders
- **Maintain Long-term Perspective**: Stay committed to change goals despite slow progress and incremental wins
- **Handle Behind-Scenes Pressure**: Manage stress and ethical complexity of high-stakes advisory work
- **Feel Strategic Impact**: Know that advisory work contributes meaningfully to systemic change outcomes

#### Social Jobs:
- **Establish Advisory Credibility**: Be recognized as knowledgeable and trustworthy by key decision-makers
- **Bridge Power and Movement**: Build understanding and communication between formal power holders and change advocates
- **Influence Decision-Making Processes**: Shape how key decisions are made to be more change-supportive
- **Model Ethical Advisory Practice**: Demonstrate how to use advisory relationships in service of positive change

#### Success Metrics:
- Quality and depth of relationships with key decision-makers
- Policy and institutional changes influenced through advisory work
- Integration between advisory work and broader movement objectives
- Long-term trust and credibility maintenance across different constituencies

#### Key Job Stories:
1. "When System Disruptors create public pressure, I want to help decision-makers respond with meaningful change rather than defensive reactions"
2. "When working with powerful decision-makers, I want to understand grassroots perspectives so I can provide authentic counsel about change needs"
3. "When opportunities arise for policy change, I want to coordinate with other archetypes to ensure changes are well-designed and supported"

#### Synergistic Relationship Jobs:
- **With System Disruptors**: "Channel disruptive pressure into constructive decision-maker responses"
- **With Institutional Changemakers**: "Coordinate advisory influence with formal organizational change efforts"
- **With Local Practitioners**: "Ensure that decision-maker influence includes authentic grassroots perspectives"

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# Cross-Archetype Functional Job Categories

## Connection & Coordination Jobs
- **Find Complementary Archetypes**: Identify other changemakers whose approach complements your own
- **Build Synergistic Partnerships**: Develop ongoing collaborative relationships that amplify each archetype's strength
- **Coordinate Timing and Strategy**: Align different approaches for maximum collective impact
- **Manage Multi-Archetype Initiatives**: Lead or participate in complex efforts involving multiple change approaches

## Knowledge & Learning Jobs
- **Learn from Other Approaches**: Understand how different archetypes create change and what you can learn from their methods
- **Share Archetype Expertise**: Contribute your unique knowledge and skills to benefit other approaches
- **Develop Integrated Strategies**: Create change approaches that leverage multiple archetypes working together
- **Build Cross-Archetype Competency**: Develop skills that allow you to work effectively with different change approaches

## Resource & Support Jobs
- **Access Archetype-Specific Resources**: Find funding, tools, and support designed for your particular change approach
- **Contribute to Shared Infrastructure**: Support platforms and systems that benefit multiple archetypes
- **Leverage Complementary Assets**: Access resources and capabilities that other archetypes can provide
- **Build Movement Sustainability**: Create resource flows and support systems that sustain the entire change ecosystem

## Impact & Systems Change Jobs
- **Track Collective Impact**: Measure how different archetype approaches work together to create systemic change
- **Scale Integrated Solutions**: Expand successful multi-archetype approaches to new contexts and challenges
- **Address Systemic Root Causes**: Work across archetypes to tackle underlying systems rather than just symptoms
- **Build Movement Resilience**: Create change ecosystem capacity to adapt and persist despite opposition and setbacks

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# Cross-Archetype Emotional Job Categories

## Identity & Purpose Emotions
- **Maintain Archetype Authenticity**: Stay true to your particular change approach while collaborating with others
- **Feel Part of Larger Movement**: Experience connection to broader change efforts beyond your specific approach
- **Navigate Role Clarity**: Understand how your archetype fits into larger change strategy without losing uniqueness
- **Balance Specialization and Integration**: Feel effective in your archetype while contributing to collective efforts

## Collaboration & Trust Emotions
- **Build Cross-Archetype Trust**: Develop confidence in other changemakers whose approaches differ from yours
- **Manage Collaboration Complexity**: Handle the emotional labor of working across different change approaches and cultures
- **Feel Supported by Ecosystem**: Experience backing and understanding from other archetypes when facing challenges
- **Navigate Conflict Constructively**: Handle disagreements and tensions between different change approaches

## Growth & Learning Emotions
- **Feel Challenged to Grow**: Experience appropriate stretch in learning from and working with other archetypes
- **Expand Change Perspective**: Develop broader understanding of how systemic change happens through multiple approaches
- **Build Collaborative Confidence**: Gain skill and comfort in multi-archetype change efforts
- **Experience Collective Learning**: Participate in shared discovery about effective integrated change strategies

## Impact & Legacy Emotions
- **Feel Collective Efficacy**: Experience confidence that multi-archetype approaches can create meaningful systemic change
- **See Synergistic Results**: Witness outcomes that emerge from archetype collaboration that no single approach could achieve
- **Contribute to Movement Evolution**: Feel part of advancing how the change field develops and learns over time
- **Build Intergenerational Impact**: Create change approaches and relationships that will benefit future changemakers

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# Cross-Archetype Social Job Categories

## Movement Building Jobs
- **Model Collaborative Leadership**: Demonstrate how different archetypes can work together effectively
- **Build Change Field Coherence**: Help create shared understanding and language across different change approaches
- **Develop Movement Strategy**: Contribute to strategic thinking about how multiple archetypes can coordinate for maximum impact
- **Foster Movement Culture**: Shape norms and values that support effective collaboration across different change approaches

## Influence & Narrative Jobs
- **Create Integrated Change Narratives**: Develop stories about change that acknowledge multiple approaches and their relationships
- **Influence Field Development**: Shape how the broader change field understands and utilizes different archetypes
- **Build Public Understanding**: Help society understand the complexity and complementarity of different change approaches
- **Challenge Single-Approach Thinking**: Advocate for more sophisticated understanding of how systemic change happens

## Legacy & Evolution Jobs
- **Contribute to Field Knowledge**: Add to understanding about effective multi-archetype collaboration and change strategy
- **Mentor Cross-Archetype Skills**: Help develop next generation of changemakers who can work effectively across approaches
- **Build Institutional Memory**: Create knowledge systems that preserve learning about integrated change efforts
- **Shape Change Field Future**: Influence how change work evolves to be more collaborative and effective

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# Synergistic Relationship Priority Matrix

## Highest-Impact Collaborations (High Frequency + High Impact)
1. **Innovation Catalysts ↔ Network Weavers**: Regular tool sharing and spread
2. **Local Practitioners ↔ Resource Mobilizers**: Ongoing funding relationships
3. **System Disruptors ↔ Global Amplifiers**: Frequent message amplification
4. **Strategic Advisors ↔ Institutional Changemakers**: Regular policy coordination

## High-Impact Collaborations (Medium Frequency + High Impact)
1. **Innovation Catalysts ↔ Local Practitioners**: Tool testing and refinement
2. **System Disruptors ↔ Strategic Advisors**: Pressure-to-policy conversion
3. **Global Amplifiers ↔ Local Practitioners**: Story amplification
4. **Resource Mobilizers ↔ All Archetypes**: Strategic funding allocation

## Medium-Impact Collaborations (High Frequency + Medium Impact)
1. **Network Weavers ↔ All Archetypes**: General connection facilitation
2. **Institutional Changemakers ↔ Local Practitioners**: Organizational support
3. **Strategic Advisors ↔ System Disruptors**: Pressure channeling

## Emerging Collaborations (Low Frequency + High Potential)
1. **All Archetypes**: Coordinated systemic change campaigns
2. **Innovation Catalysts ↔ Institutional Changemakers**: Institutional innovation
3. **Resource Mobilizers ↔ Innovation Catalysts**: Innovation funding

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# Success Metrics by Archetype

## Local Practitioner Metrics
- Community relationship depth and trust indicators
- Local leadership development and succession rates
- Community resilience and problem-solving capacity
- Integration with broader movement objectives

## Network Weaver Metrics
- Cross-archetype connections facilitated per period
- Collaboration longevity and success rates
- Network diversity and bridging capital creation
- Self-sustaining relationship patterns developed

## Institutional Changemaker Metrics
- Organizational resources mobilized for external change
- Internal policy and culture changes implemented
- Quality of institution-movement relationships
- Institutional innovation and adaptation rates

## Global Amplifier Metrics
- Reach and engagement for change-related content
- Narrative shift evidence in public discourse
- Resources and support generated for featured initiatives
- Authentic story amplification without exploitation

## Resource Mobilizer Metrics
- Total resources allocated across archetype portfolio
- Funding diversity and sustainability indicators
- Impact metrics for funded initiatives
- Cross-archetype collaboration funding success

## Innovation Catalyst Metrics
- Innovations developed, tested, and scaled
- Adoption rates across different contexts and archetypes
- Impact improvements from innovation implementation
- Collaborative development and iteration success

## System Disruptor Metrics
- Public attention and discourse shift generated
- Policy and institutional responses to pressure
- Movement mobilization resulting from actions
- Connection between disruption and alternative building

## Strategic Advisor Metrics
- Decision-maker relationship quality and influence
- Policy and institutional changes influenced
- Integration between advisory work and movement goals
- Long-term credibility across constituencies

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# Platform Design Implications

## Archetype-Specific Features Needed
- **Local Practitioners**: Community mapping, local resource databases, relationship tracking
- **Network Weavers**: Network visualization, connection matching, collaboration facilitation tools
- **Institutional Changemakers**: Organizational integration tools, policy tracking, institutional resource sharing
- **Global Amplifiers**: Content creation and sharing tools, audience building, story amplification features
- **Resource Mobilizers**: Impact tracking, funding portfolio management, strategic allocation tools
- **Innovation Catalysts**: Prototyping and testing tools, feedback collection, iteration tracking
- **System Disruptors**: Action planning, security features, pressure campaign coordination
- **Strategic Advisors**: Relationship management, private communication, influence tracking

## Cross-Archetype Collaboration Features
- Synergistic relationship identification and matching
- Multi-archetype project planning and coordination
- Integrated impact measurement and reporting
- Cross-archetype communication and translation tools
- Collaborative learning and knowledge sharing systems

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# Conclusion

This archetype-based JTBD analysis reveals that Changemappers serves a complex ecosystem where different change approaches have both unique needs and powerful synergistic potential. The platform's greatest value lies in facilitating the high-impact collaborations that emerge when different archetypes combine their strengths.

Key insights:
1. **Synergy over Individual Support**: The highest-value jobs focus on cross-archetype collaboration rather than serving individual archetypes in isolation
2. **Timing and Coordination**: Many high-impact collaborations require careful timing and strategic coordination
3. **Trust and Translation**: Successful multi-archetype collaboration requires building trust and translating between different change approaches and cultures
4. **Integrated Impact**: The most meaningful outcomes emerge from coordinated efforts across multiple archetypes working on the same systemic challenges

The platform should prioritize features that identify and facilitate the highest-impact synergistic relationships while also providing archetype-specific tools that help each approach be more effective in their specialized roles.