# My name is Jose - [Ruractive LCT] ## 📌 About Me **Name:** José Luis Durán **Background:** I studied Audivisuals at Seville University between 2010-2014. Two months after get my degree I become an enterpreneur founding with a friend my first Film Company in Malaga where I film and edit food videos for restaurants and food brands, even we had a Youtube Channel. In 2019, I had a bad experience with one new partner, and we close, so I move to my town, Lucena, and next year I founded my current company which called **Tararafilms**. Yes, I never work as an employee. In Tarara we have two differents areas: commercials, social media and other kind of videos for brands; and documentary. Both focused topic which have any conection with rural areas, social, people, sustainibility, traditicion, craft work and other. **Interests:** From 2020 I decided to stay in Lucena but I noticed that here haven't several things that I could find when I live in the city like cultural activities, galleries, debate, cineforums or spots where people with common interests meet. And besides people didn't try make anything for change this situation. So I take the iniciative of identify people with the same feeling. Now, that I work in a coworking (the only coworking in the town) rounded of people who share interests, I would like to explore a way to improve the group skills in several areas through ruractive project. I also interest in create a call effect in order to make bigger our 'coworking group' even new people doesn't work here. As for relating this project to my interest in documentary film, In the end, in a way I'm an artist so is something that always is on my mind. I'm always looking for my next reel, documentary or project idea. **Goals:** I thing I can improve in the way I convey concepts or ideas to other people. Also discover how people around Europe in a similar situation than I develop their lifes without throwing in the towel. --- ## 📅 Weekly Progress ### 📖 Week 1: # Task 1 Summary (Extended and Personalized) ## 1. Target Group & Context In this initial phase, I’ve identified my target group as the entrepreneurs who are my friends and people I've know developing my job, as well as those who run local or online businesses in my area. Although I didn’t hold a formal meeting, I spoke in person with people I used to meet and reached out to others via WhatsApp to introduce them to this training initiative and understand their specific needs. ### An Underrepresented Group I consider them an underrepresented group when it comes to training in **digital skills and AI**, mainly because in rural areas they don’t have access to the same kind of public or private programs that might be available in cities. They could potentially train themselves through online courses, but if their work isn’t closely tied to tech, it becomes more challenging. That’s why having someone like me—who specializes in these tools—is so important to guide them effectively. ## 2. Personalized Approach My main goal is to tailor each workshop and session to each participant’s situation. It’s crucial to recognize their unique realities, projects, and current level of tech knowledge. By doing so, I can propose the most appropriate tools for their day-to-day activities. ### Suggested Tools & Platforms - **Artificial Intelligence (AI)** Using apps like **Napkin**, **Gamma.io**, **Notebook LM**, **ChatGPT** to generate text, ideas, or automate repetitive tasks. - **Communication Tools** Platforms such as **Discord**, **Loom**, **Slack**, **Microsoft Teams**, or **Zoom** to streamline team coordination. - **Collaboration & Project Management** Tools like **Trello**, **Notion**, or **Google Workspace** to keep projects organized and efficient. - **Design & Prototyping** Introducing **Figma**, **Canva**, **Capcut** or **Miro** to facilitate brainstorming and rapid prototyping. ## 3. Long-Term Objective The ultimate aim isn’t just for them to become familiar with these tools, but to use them as naturally as they’d use Excel or Word—fully integrating them into their workflow. I’ve been using digital tools for over 10 years, and have worked with AI ever since ChatGPT was released, so I’m confident I can offer practical insights, tips, and real-world examples. ## 4. Workshop Timeline & Documentation From **April to December**, I would like to host a series of progressive workshops focusing on: - **Introducing AI** and practical ways to incorporate it into daily tasks. - **Optimizing digital environments** to improve collaboration, communication, and productivity. I’ll document every step on my personal webpage, allowing us to track the tangible impact of this training. Meanwhile, I’ll promote these activities on my channels so more entrepreneurs can join and enhance their projects with these technologies. --- ### 📖 Week 2: # Task 2 Summary (Extended and Personalized) ## Knowledge - Espacio La Tesela. It is a cultural association whose goal is to transform the environment through culture and collaboration between people. It could also be in Resources and Communities. - Arte Borococo. They are an artistic association that develops projects that combine social issues with art and have a municipal hall for exhibitions. - ENEA. It is an association that is responsible for disseminating respect for nature and fight for the conservation of the environment. - Cultural Asociation Selpia. is a rural cultural association of a village of our town that is in charge of dynamizing through culture and interpersonal and intergenerational relationships. - Colectivo Pony. Is a group of people who, through art and digital media such as sound or video, is responsible for enhancing the value of the intangible heritage of our environment. - Biocaótico. Is a social media influencer who spreads the word about the environment. - Revoleo. It is a digital magazine that seeks to raise awareness on equality issues. ## Resources - Ayuntamiento de Lucena. It is the town hall of our town, they have a lot of public spaces that can be requested. - Participación ciudadana. It is a delegation of the city council that is in charge of coordinating the associative and participative fabric of our town. - CADE Lucena. CADE stands for Centro Andaluz del emprendedor. They are dedicated to supporting entrepreneurs in all areas. ## Communities - Escuela Duque de Rivas. Is a theater school that brings together people of all ages. - Asociaciones de vecinos. In our town there is a neighborhood association for each neighborhood. - Centros sociales municipales. There are also neighborhood social centers where workshops are held for young and old. - Lucena acoge. It is an NGO that promotes the rights of migrants and refugees in Lucena. --- Notes Co-creation workshop - --- ### 📖 Week 4: # Task 3 Using IA for prototyping # Report: Preparing an Information Source in Notebook LM for Content Generation ## Objective I’ve been working on creating a structured **information source in Notebook LM** that gathers all the documentation, ideas, and key concepts we use in our brand communication, both on **LinkedIn** and **Instagram**. The goal is for Notebook LM to act as a reference and analysis system that helps us generate **smart, consistent prompts** to guide our content creation with more strategy and focus. ## Process Completed ### 1. Selection of Key Content - Past content published by **Tararafilms** - **Reel scripts**, standout copywriting, and past campaign texts - Strategic concepts: _storytelling, purpose, social impact, rural life, sustainability, traditional crafts_, etc. - External references and quotes that inspire or represent us ### 2. Structure in Notebook LM - Document created with **clear titles** for each theme - Texts uploaded as **independent entries** or grouped by focus - Added **notes and annotations** to clarify the tone, approach, and goals of each idea ### 3. Prompt Generation Preparation - Notebook LM will be used as a **prompt generator**, organized by theme (e.g., _slow living_, _purpose-driven communication_, _rural thinking_, etc.) - Prompts will be used in **ChatGPT** to create captions, scripts, or carousel ideas aligned with our identity ## Next Steps - Define together the **priority content blocks** to work on - Ensure all **relevant information is uploaded** to Notebook LM - Create a basic **prompt template**, like: > _"Write an Instagram caption based on the concept of X, with a reflective and friendly tone, ending with an open question to encourage interaction."_ - **Test** the system with real examples and refine it as needed --- Do we start creating prompt templates now, or do you want to define the main blocks together first?