# **Find out what backlinks are and how they can help your page's placement on Google**

**Do you know what backlinks are? Not?! Well, we can say that when it comes to generating relevance on the web, they are essential, after all, these links can help your site to position itself on the first page of Google. Want to know why? So stay here and we'll explain everything to you!**

According to the Brazilian Association O2O (online to offline), companies operating on the internet grew more than 30% in 2017.

This indicates that the vast majority of businesses today have invested heavily in online advertising, whether through social networks, paid advertisements or even creating a website or blog for the company.

This is where backlinks emerge as one of your best friends!

That's because for a site to stand out on the web it must have a good relevance in the eyes of Google, and you can achieve this with pointing links.

We call link building the digital marketing strategy whose objective is to build links that direct users to other pages and sites, making them have contact with relevant content for them.

That is, it is completely focused on **backlinks**. By the way, did you know that 10 years ago, Google's main ranking factor was backlink analysis?

However, as things change very fast on the internet, nowadays this technique is one of several analyzed by search engines to position websites.

But as this technique is still relevant to building your company's authority, we've prepared a very detailed content on what backlinks are and how they can help your site to rank on the first page of Google.

Check out:

<![if !supportLists]>· <![endif]>Do you know what links are?

<![if !supportLists]>· <![endif]>What are backlinks then?

<![if !supportLists]>· <![endif]>Know the types of backlinks

<![if !supportLists]>· <![endif]>How do backlinks influence your SEO strategy?

<![if !supportLists]>· <![endif]>It's not such an easy task to get quality backlinks

<![if !supportLists]>· <![endif]>Backlinks: gain relevance to conquer the TOP!

**Do you know what links are?**

Do you know what a link is?!

It may seem like a lie, but the vast majority of people do not know the real definition of 'link', and for those who want to find out what backlinks are, this is extremely important!

So here we go!

**Thus, links are addresses of a document or a web resource whose purpose is to help someone find a certain page or information.**

In this way, they show internal and external paths to different types of websites.

Within the backlinks strategy, they are widely used to bring greater relevance to a web address.

For example, when referral channels make links to your website, this action is considered a backlink and, therefore, your page gains authority for being recommended by credible channels.

But backlink is not only when pages point to your site, but when your site points to others as well.

Or even when a page on your site points to other pages within your site.

Well, maybe I'm a little confused. So, to ensure your complete assimilation of the topic, we will explain below what they are and how to get backlinks.

**What are backlinks then?**

We call backlinks the links made from your site to others, from others to yours and even from yours to yours.

Imagine backlinks as a librarian and Google as a library full of books on a variety of subjects.

You are reading a specific book and different content within the narrative caught your eye.

This makes you curious and arouses your interest in learning more about such content, so you ask the librarian for help and he takes you to books on the desired topic.

In this way, backlinks are like the librarian in that they point to the most relevant content in order to help the user to delve into certain subjects and have a complete experience.

Okay, the concept I understand. But how to make backlinks to a website?

Well, suppose you created your company's website and over time it started to be used as a reference by other pages.

These pages indicate a link to your site within their content and, when clicking, the reader is automatically directed to your page. Okay, this is the magic.

Therefore, when thinking about how to create backlinks, you need to focus on having such quality content so that other pages see you as a trusted and referral channel.

What's more, it helps search engines recognize your site's relevance.

After all, if your content is being cited in different places on the internet and is being visited frequently, this may mean that you are competent on the subject and, therefore, your channel is well regarded in the eyes of Google.

**But to do so, you must be aware of backlinks aimed at your site**, as receiving many backlinks to your channel is not a guarantee of reaching the top of search results.

Understand why not every backlink is good for you

Are there bad backlinks? Yes, they exist! But calm down, let's explain why.

If many sites link to you, Google will find your page to be a reference in that subject and will therefore help strengthen your address.

For this, he uses his robot friends, which identify the origin of the backlinks through their algorithms.

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However, as the backlink was once one of the only positioning criteria, due to the excessive use of these links, many malicious websites started using the strategy to harm other pages.

That's why Google robots started not giving relevance and even ignoring some sites and their bad backlinks.

But how do you know when backlinks are bad?

To know what bad backlinks are, you need to understand a very simple question:

You can't link a surgical material text inside a website about women's shoes!

That's because **one thing has nothing to do with the other**, right?

That is, this can greatly affect its relevance on the web, as Google will look at that note and understand that one subject does not connect to another, harming the user experience.

Therefore, you should always look for those connections that add value and information to your content.

_But how to avoid malicious backlinks? Check out the topic below and find out how!_

Learn to avoid bad backlinks

To avoid bad citations on your site you need to understand one of Google's views for evaluating URLs.

The _PageRank_ is Google’s opinion of the importance of a page based on the links that point and leave it. This means that each new link pointing to your site is like a vote directed at its quality.

Therefore, Google itself offers ways to prevent third-party sites from harming your relevance, as even you may have unintentionally created an invalid link to your site through paid links or other means that violate any search engine guidelines.

In these cases it is important to try to reduce as much as possible the number of spam or low quality links, being careful with the sites on which you provide your urn, such as comments on social networks, for example.

But if you still can't avoid these bad mentions, you can reject links that still do, as long as you identify the URLs penalized by Google.

_But how to find these URLs?_

Well, through the internet you can find files (.txt) with lists of sites banned on Google for committing some irregularity.

These lists can be used in a browser's own tool, the Search Console, where you can upload them and thus prevent malicious websites from making bad pointers to your pages.

Is it possible to get these backlinks “faster”?

There are entrepreneurs who, for lack of knowledge about Google's rules, buy the controversial **_link farms_** and this is a very bad attitude by Google's algorithm.

_Link farms?_

"Link farms", or link farms, are sites that generate generic pages, which direct backlinks to your domain.

But, if these pages are not of quality, it is quite possible that your site has a serious loss in positioning.

This is because Google analyzes in detail the origin of backlinks before giving or not relevance to an item and for this it evaluates:

- If the site has a lot of spam;
- If the site is malicious or has a virus;
- If the domain is one of those already punished by Black Hat.

Black Hat?

To understand the concept of black hat it is necessary to know that in the world of SEO techniques there are good and bad practices for page optimization, and this is part of the **bad ones**.

This is because **black hat** is linked to something illicit in order to take advantage of someone through the invasion of institutional websites, data theft, illegal financial gain, invasion of a confidential system, etc.

Actions like these are frowned upon by Google, which identifies that this domain is not careful with published content, much less with targeted backlinks, punishing it with loss of position.

But black hat is not the only type of technique used to optimize pages, as there are still two very famous models among specialists who are:

- Gray hat;
- White hat.

Gray hat?

On a scale of “good and bad”, the gray hat is in the middle.

In this case, those responsible for the website use good and bad techniques in order to improve the user experience and get a good position on the results page.

Everything will depend on the ability of Google's analyst robots to identify the “obscure” part of that page so that it is or not punished by the search engine.

White hat?

The white hat is the good part and the one that should always be used in SEO strategies and to make backlinks, as they follow the rules to be able to position a page organically, without breaking into systems or circumventing any law.

Thus, sites that use this strategy and other best practices are usually well regarded by Google, which increases your chances of getting a good position on the results page!

And don't forget: the analysis of your page must be constant so that it is not harmed by bad backlinks.

Therefore, understanding the types of backlinks is essential to ensure that your site is well regarded by search engines.

**Know the types of backlinks**

When it comes to backlinks, Google takes into account 3 important conditions to position your site at the top: the amount of backlinks on the page, their relevance and the authority of your domain.

This means that more than the amount of backlinks, the search engine analyzes the popularity of the link you are placing.

But for you to create more popularity in the links, first you need to understand a very important practice for those who use backlinks on the site, which we'll talk more about below.

No follow links

Using no follow links prevents bad backlinks from being posted to your site without your permission.

To do so, use the “no follow” tag in your site codes to block comments on the blog posting unrelated or unreliable content, for example.

Do follow links

Unlike the previous one, here all the links received on a website will be accepted and acted as backlinks within your page.

Therefore, it is important to be aware of the permissions granted in the website's source code for these backlinks.

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After all, the site could be punished by the search algorithms if it perceives them as some form of spam, or low trust.

Thus, to make sure that the backlinks pointed to your site are of quality, it is important to check the Domain Authority (domain authority) of the person who quotes a link from you.

Therefore, it is important to pay attention to _Low quality, High quality and Medium quality_ **links**, which are the **link quality categories**.

Want to understand better? So here we go!

Low Quality Links

Low quality links represent backlinks that your website or blog needs to avoid as much as possible.

That's because here the referrals are made to sites of dubious quality and unreliable.

Usually these links are generated in bulk for those who buy backlinks to the site itself, and that's not a good thing to do!

Medium quality

The medium quality backlinks are those that can present links on your page in a single moment of the site.

_Like this?_

Imagine that website a talks about party decoration and needs to cite in a paragraph the types of decoration for children's parties.

Since your company is the largest supplier of children's party supplies, then that page will link only once to yours.

However, as this single link will not bring you relevance, but also will not harm your ranking, this domain is classified as of **medium quality**.

High quality

The excellent quality backlinks are made from websites that have very good authority for Google.

This happens when the referrals made to your page have to do with the subject covered in your content.

These links are made by an expert in SEO, social media or link builders who can measure the results of that mention afterwards.

Seriously, it's much easier to understand backlinks now with all that information, isn't it?!

But it's no use knowing what backlinks are for if you don't start putting it into practice, so we'll talk about how backlinks influence a website's SEO below.

**How do backlinks influence your SEO strategy?**

After learning about backlinks and what their types are, it's time to know how to conquer the top results on Google.

First of all, you need to understand that SEO techniques involve a set of practices that serve to optimize a page in order to provide a good user experience.

This is important because Google's priority is for visitors to get their questions answered, so it will position those who seem to care about it well.

There are a number of factors that the search engine analyzes to assess the quality of a website, and backlinks work as votes of confidence for a particular domain.

In other words, the more good backlinks pointing to your pages, the better Google's opinion of your site will be.

But as we've already seen here, backlinks can either bring a page to the top or banish it to the bottom of the rankings.

Therefore, before placing a site at the top, Google's algorithms will validate the generated backlinks and understand if they are really relevant to the user at that moment.

It is clear that going up or being banned on Google is not entirely up to you, after all there may be bad links directed at you that are made out of pure lack of ethics.

But then, how to avoid this type of appointment in order not to harm your site's SEO?

**It's not such an easy task to get quality backlinks**

Anyone who wants to become an authority on a particular subject and have a strong domain, must understand that other sites in the same segment need to indicate your page to users.

Thus, it is necessary to invest in the creation of rich content, with educational texts, explanatory videos and the availability of free downloads of quality PDFs.

Produce original texts, tutorials, eBooks, tips, lists and courses in order to generate a real and positive impact on your audience.

After all, the main task of content like this is to focus on the target audience.

Therefore, it is essential to create relevant content for the benefit of your readers because, thus, you guarantee more chances of receiving positive backlinks. That's because with quality content you:

- It attracts more important traffic towards your website;
- Makes creating new backlinks to your domain spontaneous;
- It makes link building your domain easier.

In addition to this, another way to generate quality backlinks is to partner with other sites that usually **talk about issues related to your company**.

With this, you can ensure greater relevance within Google and more credibility for your page, as long as the agreement is made with sites with good domain authority.

For that, communication is the lifeblood of the business, so look for sites where the subjects are related to yours and offer your content in exchange for quality backlinks.

But with these partnerships it is important to remember the maxim of "give and take", so offer space on your site in order to create backlinks pointing to other sites.

Thus, you put yourself in a healthy practice in relation to ranking in search engines and manage to improve the positioning and flow of visits for everyone involved.

**Backlinks: gain relevance to conquer the TOP!**

As we've come this far, it's important that we go over what we've learned, so you won't forget 🙂

So, write down the important points of this review because they will help you in taking care of backlinks!

- Backlinks are good for generating relevance to a URL;
- Backlinks favor the flow of people within your page;
- Not every backlink is good for the site;
- It is necessary to monitor the links punished by Google;
- You can ask Google to “ignore” mentions of bad sites;
- Pay attention to your positioning!

There are six very complex tips, but if you make a good backlinks strategy and take care not to get bad mentions, your position will only go up!

So, be patient and work with a team of subject matter experts in order to achieve positioning victory through **quality** backlinks.

This can help you reach high rankings on Google, as well as make your domain a reference among other sites on the web.

And since Google evaluates each of the backlinks as votes for its relevance, let the election campaign begin!

If you want to know more about the main SEO techniques to optimize your webpage, check out our content on the topic!

**Source**: [Businessworld](https://businessworld.com.pk/)