# Bally Bet Mobile Sportsbook Makes Its First Debut In Maryland, Expanding Its U.S. presence

As part of its strategic expansion, BallyBet is launching a mobile sportsbook in Maryland, marking another significant step in strengthening its presence in the U.S. The launch, which launches on Monday, July 29, highlights BallyBet's rapid growth in new markets following its recent foray into Massachusetts.

With Maryland added to its portfolio, Bally Bet operates in nine states, including Arizona, Colorado, Indiana, Iowa, New York, Ohio, and Virginia. This expansion is particularly notable as other online sportsbooks, such as SuperBooks and Betfred, recently withdrew from the Maryland market due to strategic integration.

To further solidify its growth trajectory, Bally's Corporation, the parent company of Bally Bet, last week announced a merger with Standard General's regional casino brand, Queen. The merger, awaiting approval from regulators, is poised to significantly strengthen Bally's market position and is expected to conclude in the first half of 2025.

Maryland's Sports Betting Environment

The mayor of Maryland welcomed Bally Bet after a successful demonstration of the mobile sportsbook platform, which was found to comply with all the procedures required by the Maryland Lottery and Game Control Board. The approval makes Bally Bet the second mobile sportsbook to be released in Maryland in recent years, after Let'sBetMD, which began operations on July 1, according to CBS Sports.

Maryland's sports betting landscape is evolving, with Ballybet and Let'sBetMD adding a range of options available to bettors. Betr, an upcoming micro-betting platform, is also about to join the Maryland market, awaiting approval from regulators.

Despite the withdrawal of SuperBooks and Betfreds from Maryland, Bally Bet faces significant competition in a market dominated by big names like FanDuel Sportsbook and DraftKings Sportsbook. These leading platforms are significantly outpacing others in terms of market share, while Bally Bet and other small businesses are competing for a share of the rest of the market.

In fiscal 2024, retail and mobile sports betting in Maryland generated over $420 million in taxable revenue, contributing significantly to the state's public education fund. Notably, online sportsbooks accounted for the majority of this revenue, highlighting the critical role of digital platforms in the state betting ecosystem.

Prospects and Future Prospects

As the company continues to navigate the competitive landscape, Balibet not only solidifies its presence in Maryland but also plans to expand further in the U.S. In its second-quarter 2024 earnings call, Balibet's CEO Robson Reeves said the company aims to reach four more states by the end of the year, highlighting the brand's efforts to expand its reach. [동행복권파워볼](https://www.runarchery.kr/20)

With this expansion and strategic initiatives such as mergers with Standard General and platform improvements, Bally Bet is positioned to potentially increase its market share and influence in the burgeoning U.S. sports betting market.