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title: 'The Sun: Manchester United Drop to 8th in Football Revenue Rankings'

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The Sun: Manchester United Drop to 8th in Football Revenue Rankings
According to the latest report from The Sun, despite increasing their revenue by £40 million, Manchester United have fallen to their lowest-ever position in the global football club revenue rankings.

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More embarrassingly, they have been overtaken by Liverpool, losing their status as the highest-earning club in English football. Data compiled by football finance experts Deloitte also shows that United trail Manchester City and Arsenal in the Premier League revenue table, ranking only fourth domestically.
United’s combined matchday, broadcasting, and commercial revenue rose from £653 million in the 2023–24 season to £692 million last season. However, a 15th-place Premier League finish cut broadcasting income by £45 million, while missing out on the Champions League was only partially offset by reaching the Europa League final.
With stronger revenue growth from their main domestic and European rivals, United—who have topped the Deloitte Money League ten times—have slipped four places compared to last year. This marks the first time in the 29-year history of the Deloitte Money League that United have fallen out of the top five.
In addition, early exits in both domestic cup competitions mean United have played only 20 home matches this season. Fewer games at Old Trafford and the absence of European football could result in a further £85 million drop in revenue.
Deloitte’s Tim Bridge said: “If you go back 10 to 15 years, Manchester United’s matchday income was the industry benchmark. Their ability to generate commercial revenue set the standard for how clubs approached the market. That is no longer the case today.
“United still have opportunities. They are arguably the biggest football club brand in the world and can maximise that value in ways only a few clubs can. But to do so, they need the right infrastructure. The club must rethink how it engages with fans and how that relationship should work.”
By contrast, Liverpool’s revenue rose by £106 million to £729 million following their title-winning campaign under Slot last season, lifting them to fifth place. Manchester City’s revenue dipped slightly by £7 million to £723 million, causing them to fall from second to sixth after finishing third in the Premier League and exiting the Champions League at the round-of-16 stage under the new format.
Arsenal climbed from 10th to 7th, with revenue up nearly 15% from £624 million to £717 million, boosted by a run to the Champions League semifinals and approximately £99 million in prize money from UEFA.


