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# System prepended metadata

title: '2022-11-18: Nish Ratanji BTC Growth'

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# 2022-11-18: Nish Ratanji BTC Growth

* financial services marketing background
    * last 10 years exclusively focus on fintech
    * last 6 years focus on btc only
* growth marketing
    * paid advertising
    * email marketing
    * growth loops
    * referral strategies
    * public relations
    * content for leadership
    * good media base, beyond bitcoin
        * help clients getting into bigger media
    * helping companies define the brand and product by understanding their audience
        * research
        * how do we need to build and brand a product
    * entire team experienced within the industry
    * no high operation costs because digital only
        * zero-month notice period, immediate termination policy -> smaller businesses in mind
* worked with
    * swiss stock exchange
    * visa
    * revolut
* done some projects regarding onboarding precoiners
    * research with other companies
    * knowledege of btc is growing
    * education of people wanting to use btc is getting stronger
        * in UK, inflation helps :)
        * interesting time, good oportunity for btc companies to launch now
* could help with
    * qualitative research
    * insights to shape product marketing and sales
    * use obtained insight to build brand positoning
    * funneling, execut the strategy
* asked: do you have budget?
    * start with one bit
    * if you like the way we work, we continue
    * basic standaradized qualitative analysis (spend time, define research, defining questions, find audience, 30min with 5 to 10 participants): 8k to 10k EUR

* could start very quickly
    * christmas period is difficult
    * reserach takes 3w to 1m

* will be in CH from time to time