# 2022-11-18: Nish Ratanji BTC Growth * financial services marketing background * last 10 years exclusively focus on fintech * last 6 years focus on btc only * growth marketing * paid advertising * email marketing * growth loops * referral strategies * public relations * content for leadership * good media base, beyond bitcoin * help clients getting into bigger media * helping companies define the brand and product by understanding their audience * research * how do we need to build and brand a product * entire team experienced within the industry * no high operation costs because digital only * zero-month notice period, immediate termination policy -> smaller businesses in mind * worked with * swiss stock exchange * visa * revolut * done some projects regarding onboarding precoiners * research with other companies * knowledege of btc is growing * education of people wanting to use btc is getting stronger * in UK, inflation helps :) * interesting time, good oportunity for btc companies to launch now * could help with * qualitative research * insights to shape product marketing and sales * use obtained insight to build brand positoning * funneling, execut the strategy * asked: do you have budget? * start with one bit * if you like the way we work, we continue * basic standaradized qualitative analysis (spend time, define research, defining questions, find audience, 30min with 5 to 10 participants): 8k to 10k EUR * could start very quickly * christmas period is difficult * reserach takes 3w to 1m * will be in CH from time to time