# Links Start-up and Entrepreneurial Mindset, SRH February 2023

## Session 3 - Market Research & MVP

### Market Research

TASK: https://docs.google.com/document/d/1uPbGRTbUKZQwSlgLRVIFfrppYAdE-PQoGP3GwoY89Os/edit

### Learn Startup & MVP

Book Cover: https://i.weltbild.de/p/the-lean-startup-266139929.jpg?v=1&wp=_ads-scroller-mobile

Video 1: https://www.youtube.com/watch?v=QaoVWtLX038 (3:48)

Video 2: https://www.youtube.com/watch?v=9bPgNEDdX3E

MVP Task: https://docs.google.com/document/d/1qTRs9PLLRESruTKMceVD3tyH_yp_-i2saRR_K9Ne4vs/edit?usp=sharing

Agile Manifesto: https://agilemanifesto.org/

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## Session 2 - Canvas & Market Research

### 2.1 Canvas

Book Cover: https://www.strategyzer.com/hs-fs/hubfs/BOOK_COVER_WEB_01-Business_Model_Generation.png

Video: https://www.youtube.com/watch?v=IP0cUBWTgpY

Canvas Big (Wikimedia Commons): https://upload.wikimedia.org/wikipedia/commons/1/10/Business_Model_Canvas.png

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IKEA US: https://canvanizer.com/canvas/wiTqxfpqA645L

Search: https://www.google.com/search?q=business+model+canvas+ikea&source=lnms&tbm=isch&sa=X&ved=2ahUKEwiqh5bk2vj6AhVcS0EAHb2NANkQ_AUoAXoECAIQAw&biw=1260&bih=718&dpr=1.1

Example: https://slidemodel.com/wp-content/uploads/ikea-business-model-canvas-example.jpg

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COCA COLA US: https://canvanizer.com/canvas/w6SP94eNeuWTC

Search: https://www.google.com/search?q=Business+Model+Canvas+Coca+Cola&source=lnms&tbm=isch&sa=X&ved=2ahUKEwitztTy2fj6AhWKXcAKHeGaDgMQ_AUoAXoECAIQAw&biw=1260&bih=718&dpr=1.1

Example: https://myownfortune.files.wordpress.com/2012/11/canvas-cocacola.png

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### Market Research

TASK: https://docs.google.com/document/d/1uPbGRTbUKZQwSlgLRVIFfrppYAdE-PQoGP3GwoY89Os/edit

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## Session 01

### 01.1 – Ideas

Problem & Ideas pad: https://hackmd.io/0MR75lGRR_SilzsQ9EiKvw?both

SDGs https://sdgs.un.org/goals

Video 1 (Problems 5:06-10:50) https://www.youtube.com/watch?v=DOtCl5PU8F0&t=306s

Video 2 (12:28-18:38): https://www.youtube.com/watch?v=DOtCl5PU8F0&t=12m28s

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Refinement task questions:

+ WHAT do you do?
+ WHY are you doing it? What problem do you solve?
+ For WHOM are you doing it?
+ HOW are you doing it?
+ How do you make MONEY?