---
# System prepended metadata

title: Ad Blocker

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# Ad Blocker
Citation Machine with and without an Ad Blocker:

![](https://i.imgur.com/lsp984q.png)
![](https://i.imgur.com/sEyVp9f.jpg)

Is there any way to fully escape the world of targeted advertisements? The answer is no. I applied an ad blocker to my Chrome browser and went on Citation Machine. As seen in the photos above, my advertisements were for Ulta. This is very much so a targeted ad for me, as I shop on Sephora very often. Sephora is Ulta's number one business competition. I am very loyal to Sephora, so these ads annoy me. As mentioned in "Targeted Advertising Considered Harmful", people are leaning more and more towards ad blockers as they learn how targeted advertisements work. I do not appreciate when ads try to sway me away from the companies I am loyal to. Even though a company like Ulta is very reputable, I still find the ads annoying and obtrusive. So how do ad blockers and websites determine what ads are appropriate to be shown? Even though this ad is a reputable company, the ad itself is in the way of the website, causes pop ups, and gets in the way of my use of the original website. 
    As mentioned in an article written by Sven Taylor, certain ad blockers allowing companies to pay to have their ads shown is very dangerous. This leads there to be no way to truly trust these ad blockers that you use for security and quality reasons. I also believe that when I get an ad while having an ad blocker on, I find that company to put a bad taste in my mouth. I get annoyed with them for forcing themself into my internet browsing experience.