# Conversation Design

Conversation design in chatbots refers to the process of creating a flow with a sequence of interactions. This helps in building a chatbot that can effectively communicate with users and fulfill their needs in a user-friendly manner.

A conversation design process includes defining the goals and objectives of the chatbot, creating a script for the conversation, designing the user interface and testing the chatbot to ensure a smooth and natural conversational experience.

## 1. Design a bot

Once your [bot is created](https://docs.yellow.ai/docs/platform_concepts/Getting%20Started/create-a-bot#2-create-from-scratch), you will be taken to **Design** module by default.

:::note
You can also refer to our [design guidelines](https://docs.yellow.ai/docs/cookbooks/getting_started) that will help you conceptulaize your bot.
:::

1. Click **+Create flow** to start creating a high-level structure to your bot.


2. Provide a name to your flow and click **Create**.


The following are the features on the **Design** module

| Name | Description |
| -------- | -------- |
| Dialog box | Design the conversation between a bot and a user here. |
|Edit Dialog box name| Click the pencil icon on top to edit.|
|Bot says|Add the questions you want the bot to ask. |
|Add button| Click **Add buttons** to offer button interface to your users. These buttons can be reordered.|
|Use variables|Add [variables](https://docs.yellow.ai/docs/platform_concepts/studio/build/bot-variables#-1-variables) to the conversation to store the user data.|
|User says|Add the user responses here |
|Store response in| Add variables to store the responses in a variable. Choose an existing variable or click **+Add new variable**  |
|Add| Add more conversations to the dialog box by hovering on it and clicking the **Add** button on top.|
|+Create flow|Additionally, you can include flows to your design by clicking the **+Create flow** button on the botton right corner. |
|Preview|Click the **Preview** button on the top right corner to see a preview of this design.

You can further design the bot by linking the dialog box to another flow, dialog box or a condition branch.


## 2. Design module demo

We will take you through the step-by-step process of designing and building a chatbot with lead-generation support.

:::note
**What is lead-generation?**

Lead generation is the process of identifying and attracting potential customers for a business's products or services. The goal of lead generation is to gather information from people who may be interested in a business's offerings and convert them into actual customers.
:::

1. In the **Design** module, click **Bot says** and type a welcome message for the user. After typing, click **Add**.


2. Click the **+** icon and click **Link flow**.


3. In the pop-up, click the drop-down and select **+Create flow**.


4. Provide a name to your flow and click **Create**. This flow will then appear in the previous pop-up.


5. Click **Add** to add this flow to your design.


:::note
The flow can be designed further with more dialog boxes, condition nodes and flows.


:::

6. Go to the module switcher and click **Studio**.


The flow you designed will be available here. Click **Lead generation flow** and start adding details to it.


If you'd like a detailed guide on building a lead-generation bot, follow the below steps:

#### Building a lead generation bot

1. Connect the Start node to [prompt nodes](https://docs.yellow.ai/docs/platform_concepts/studio/build/nodes/prompt-nodes) to collect user information such as [name](https://docs.yellow.ai/docs/platform_concepts/studio/build/nodes/prompt-nodes#12-name), [email address](https://docs.yellow.ai/docs/platform_concepts/studio/build/nodes/prompt-nodes#15-email) and [phone number](https://docs.yellow.ai/docs/platform_concepts/studio/build/nodes/prompt-nodes#13-phone) and store them in respective [variables](https://docs.yellow.ai/docs/platform_concepts/studio/build/bot-variables#31-create-a-variable-via-nodes).


2. Create a database table to store the prompt node responses. To do so,

* Go to the **Database** section and click **+Add new table**.


* Provide a name to your table, enter the **Field name** to store the respective prompt nodes responses, set the data type for the responses, enable the **Searchable** option and click **Create Table**.


3. Go back to your flow and include a [database](https://docs.yellow.ai/docs/platform_concepts/studio/build/nodes/action-nodes#23-database) node. Choose the database table in which you would like to store the info collected from the user(the one you created in the previous step).


4. In the **Record** section, click **+Add** to add the fields and the respective variables in which the user responses are stored.


5. Set [Text](https://docs.yellow.ai/docs/platform_concepts/studio/build/nodes/message-nodes#1-text) nodes to display relevant messages for **Success** and **Fallback**.


6. Go to **Welcome message** and click **Edit**.
8. Click **+Add new response**> **Execute flow** > **Lead generation flow**.


7. [Test your bot]([**https://**](https://docs.yellow.ai/docs/platform_concepts/studio/tools#21-test-your-bot)) , [preview](https://docs.yellow.ai/docs/platform_concepts/studio/build/Flows/journeys#32-preview-a-bot) it and then [publish](https://docs.yellow.ai/docs/platform_concepts/studio/test-and-publish-bot/modes) it.