---
# System prepended metadata

title: Social media guide
tags: [about-us, process]

---

# Social media guide

Last updated: 2023-07-27
URL for this page: https://hackmd.io/@investinopen/social-media
URL for this site: https://hackmd.io/@investinopen/how-we-work

## What is this?
Lightweight guidelines for IOI communications and engagement staff on how we use social media at IOI. 

*Note: this is not a policy that covers how IOI staff should use their personal social media accounts*

## Where is IOI's social media presence?
- Twitter: https://twitter.com/investinopen
- Mastodon: https://indieweb.social/@investinopen
- LinkedIn: https://www.linkedin.com/company/69534884/

## Other tools we use with social media
- Scheduling: we use [Buffer](https://buffer.com/) to schedule posts on our main Twitter account and LinkedIn
- Tweetdeck: as a news monitoring tool


## Do's and Don't's

### Do
- Always add alt-text to images, gifs, and videos
- Tweet frequently and at the right time: Monday and Tuesday mornings Eastern time (6-8am ET) are good times for publicizing something new; aim to tweet 3-5 times a week
- Retweet often - amplify and signal boost the work of others!


### Don't's
- Use too many or repeated emojis - this becomes very annoying for screenreaders
- Use more than three hashtags, and CamelCase them to increase accessibility

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## See also
* Archived copy of this page (via the Internet Archive's Wayback Machine): https://web.archive.org/web/*/https://hackmd.io/@investinopen/social-media

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This page first published: 2022-11-15

###### tags: `about-us` `process`

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