# Social media guide Last updated: 2023-07-27 URL for this page: https://hackmd.io/@investinopen/social-media URL for this site: https://hackmd.io/@investinopen/how-we-work ## What is this? Lightweight guidelines for IOI communications and engagement staff on how we use social media at IOI. *Note: this is not a policy that covers how IOI staff should use their personal social media accounts* ## Where is IOI's social media presence? - Twitter: https://twitter.com/investinopen - Mastodon: https://indieweb.social/@investinopen - LinkedIn: https://www.linkedin.com/company/69534884/ ## Other tools we use with social media - Scheduling: we use [Buffer](https://buffer.com/) to schedule posts on our main Twitter account and LinkedIn - Tweetdeck: as a news monitoring tool ## Do's and Don't's ### Do - Always add alt-text to images, gifs, and videos - Tweet frequently and at the right time: Monday and Tuesday mornings Eastern time (6-8am ET) are good times for publicizing something new; aim to tweet 3-5 times a week - Retweet often - amplify and signal boost the work of others! ### Don't's - Use too many or repeated emojis - this becomes very annoying for screenreaders - Use more than three hashtags, and CamelCase them to increase accessibility --- ## See also * Archived copy of this page (via the Internet Archive's Wayback Machine): https://web.archive.org/web/*/https://hackmd.io/@investinopen/social-media --- This page first published: 2022-11-15 ###### tags: `about-us` `process` --- <a rel="license" href="http://creativecommons.org/licenses/by/4.0/"><img alt="Creative Commons License" style="border-width:0" src="https://i.creativecommons.org/l/by/4.0/88x31.png" /></a><br />This work is made available under a <a rel="license" href="http://creativecommons.org/licenses/by/4.0/">Creative Commons Attribution 4.0 International License</a>. Users are free to share, remix, and adapt this work. (Please attribute [Invest in Open Infrastructure](https://investinopen.org/) in any derivative work).