# The Rise of Multi-Functional Cookware: A Growing Trend in the Indian Cookware Market


The Indian cookware market is experiencing a remarkable transformation, driven by changing consumer behavior, rising health consciousness, and the growing influence of social media. With more people embracing cooking as both a necessity and a hobby, the demand for premium cookware products has seen a steady rise. According to Persistence Market Research, the [India cookware market](https://www.persistencemarketresearch.com/market-research/india-cookware-market.asp) size is projected to rise from US$ 3,013.6 million in 2025 to US$ 4,831.4 million by 2032, witnessing a strong compound annual growth rate (CAGR) of 7.0%.

In this article, we will explore the key factors driving this growth, emerging trends, challenges faced by the industry, and the opportunities available to manufacturers and consumers alike.

## **Key Industry Highlights and Market Outlook**

The India cookware market is poised for impressive growth over the next decade. With increasing consumer demand for high-quality, durable, and versatile cookware, several factors are contributing to this expansion:

## Key Market Projections

• **Residential End-Users:** The residential segment is expected to hold a dominant share of 69.4% in 2025. As the trend of cooking-related gifting grows during major festivals and special occasions, urban areas are seeing a sharp increase in cookware demand.

• **Pots and Pans:** Pots and pans are projected to generate a 43.2% market share in 2025. These kitchen essentials are in high demand due to their versatility and compatibility with modern cooking techniques like induction cooking.

• **Regional Market Preferences:** East India is expected to account for a 28.5% market share by 2025, driven by the popularity of compact, stackable, and induction-ready products due to smaller kitchen spaces in urban areas.

• **Health and Eco-Conscious Choices:** Rising awareness around health and sustainability is driving demand for cookware made from non-toxic and eco-friendly materials, such as ceramic, cast iron, and stainless steel. These materials are favored for their health benefits and durability.

## **Market Dynamics: Drivers, Restraints, and Opportunities**

### **Drivers of Growth**

**1. Health-Conscious Cooking Habits:**

With the increasing prevalence of chronic diseases such as diabetes, obesity, and heart conditions, Indian consumers are becoming more health-conscious. This shift is influencing their choice of cookware, as many are opting for products that support nutrient-preserving and low-oil cooking methods. For instance, non-stick cookware, which enables cooking with minimal oil, is gaining immense popularity.

**2. Traditional Cookware Revival:**

There has been a resurgence in the popularity of traditional cookware, such as clay, bronze, and brass utensils. Consumers are moving away from mass-produced items coated with harmful chemicals in favor of cookware made from natural materials. This trend reflects a growing preference for health-conscious and culturally rooted cooking practices.

**3. Smart Cookware and IoT Integration:**

The rising adoption of smart home technologies has extended to the kitchen. As India witnesses a boom in smartphone and internet usage, tech-savvy consumers are embracing cookware with integrated smart features, such as app-connected pressure cookers, temperature-controlled pans, and induction-compatible pots. Brands like Nutricook and TTK Prestige are leading the way in offering IoT-enabled cookware, targeting millennial and Gen Z consumers.

### **Restraints on Market Growth**

**1. Import Restrictions and Inconsistent GST Classifications:**

One significant challenge faced by the Indian cookware industry is the confusion surrounding the Goods and Services Tax (GST) classifications. Imported products, such as those from well-known global brands like Staub and Le Creuset, are taxed at a high 28% GST rate. On the other hand, local manufacturers often struggle with inconsistent GST categorization, which leads to pricing discrepancies and affects the competitiveness of their products.

**2. Limited Local Production of High-End Cookware:**

While local cookware brands are popular for everyday items, the production of high-end cookware remains limited in India. This gap is being filled by international brands, but the import taxes and high pricing continue to limit accessibility for a wider segment of consumers.

### **Opportunities for Innovation**

**1. Sustainable and Eco-Friendly Cookware:**

As the Indian consumer becomes more environmentally conscious, the demand for sustainable cookware is rising. Brands that adopt eco-friendly materials, such as recycled stainless steel, ceramic coatings, and natural stoneware, are gaining popularity. Meyer India, for example, is promoting zero-waste production and plastic-free packaging to attract this growing segment of consumers.

**2. Technological Innovations:**

With over 450 million smartphone users in India, there is an immense opportunity for manufacturers to create IoT-enabled cookware. Innovations such as smart pressure cookers and induction-compatible cookware that can be controlled via mobile apps are rapidly gaining traction. The growing interest in precision cooking and connected devices is set to spur demand for these advanced products.

## **Trends Shaping the India Cookware Market**

### **1. The Revival of Traditional Cookware**

One of the most notable trends in the Indian cookware market is the revival of traditional cookware. Consumers are increasingly seeking cookware made from natural materials like clay, bronze, and brass, which are seen as safer and more authentic options compared to chemically-coated alternatives. This trend is not only driven by health-conscious consumers but also by a growing interest in indigenous cooking practices.

**• MittiCool:** A Gujarat-based brand has witnessed a significant 40% increase in sales of its clay cookware, such as earthen water bottles and tawas, between FY2021 and FY2023.

**• The Village Fair:** A Tamil Nadu-based brand saw a threefold rise in online orders for bronze and brass utensils in 2023, highlighting the growing consumer demand for traditional cookware.

### **2. Social Media Influence and Aesthetic Appeal**

Social media platforms, particularly Instagram, are playing a significant role in promoting cookware trends. Millennials and Gen Z consumers are increasingly using platforms like Instagram to showcase their cooking skills and share aesthetically pleasing images and videos of their kitchen setups. This has led to an increased demand for cookware that is not only functional but also visually appealing. Influencer-led cookware brands are becoming more popular, offering products that cater to this demand.

## **Product Segmentation: Categories Driving Growth**

The Indian cookware market can be segmented into various product categories, each catering to different consumer needs. Below is an overview of the key product categories:

**1. Pots and Pans:**

Pots and pans are expected to dominate the cookware market, contributing a share of 43.2% by 2025. These versatile items are essential for daily cooking and are widely used in urban kitchens due to their compatibility with induction cooktops and innovative stoves.

**2. Pressure Cookers:**

Pressure cookers are a staple in Indian kitchens, as they are ideal for cooking dishes that require prolonged cooking times. These cookers help reduce cooking time by up to 70%, making them essential for dual-income families and working professionals who have limited time for cooking.

**3. Cooking Tools and Bakeware:**

With the rise in home baking and cooking, there is an increasing demand for cooking tools, such as spatulas, ladles, and baking trays. These products are seeing steady growth as consumers experiment with different cooking techniques at home.

**4. Cooking Racks:**

Compact and stackable cookware solutions are becoming increasingly popular due to the growing trend of smaller living spaces, especially in metropolitan areas. Cooking racks that offer efficient storage solutions are in high demand.

## **End-User Insights: Residential vs. Commercial Segments**

**1. Residential Segment:**

The residential segment is set to account for 69.4% of the Indian cookware market in 2025. This growth is primarily driven by the increasing number of nuclear families and single-person households. Compact, multi-functional cookware items are especially popular, as they are designed to save space while providing a wide variety of cooking options.

**2. Commercial Segment:**

The commercial segment, particularly in the foodservice and hospitality industries, is also witnessing significant growth. Cloud kitchens, Quick-Service Restaurants (QSRs), and premium dining establishments are driving demand for commercial-grade cookware that can withstand repeated use and offer high efficiency.

## **Regional Insights: Regional Preferences and Trends**

### **West India**

Maharashtra and Gujarat are emerging as key hubs for cookware manufacturers. In cities like Mumbai and Pune, there is a growing preference for induction-friendly cookware and compact, multi-layer stainless steel pans. Gujarat, particularly cities like Ahmedabad and Rajkot, is witnessing high demand for products like hard-anodized tawas and pressure cookers.

### **East India**

West Bengal is expected to lead in cookware demand in East India, driven by a strong cooking culture. The demand for combination cookware sets, such as saucepans and frying pans, peaks during festivals like Durga Puja. Other states, such as Bihar and Odisha, prioritize affordability and durability, with a high preference for aluminum and hard-anodized cookware.

### **South India**

South India is a lucrative market, with states like Tamil Nadu, Kerala, and Karnataka showing strong growth in cookware sales. Consumers in this region have a preference for traditional cooking methods, which require specialized cookware like deep-bottomed pans, kadais, and multiple-tier steamers.

## Competitive Landscape: Leading Players

The Indian cookware market is highly competitive, with both domestic and international brands vying for dominance. Leading companies in the market include:

• TTK Prestige
• Hawkins Cookers
• Stovekraft
• Wonderchef
• Bajaj Electricals
• Vinod Cookware
• Hamilton Housewares
• Sumeet Cookware

## Recent Industry Developments

**1. Bergner India:** In March 2025, Bergner India launched the Hitech Giro X cookware line in partnership with Shoppers Stop. This range features advanced ceramic coatings designed to ensure healthy cooking.

**3. Aequs and Tramontina:** In February 2025, Aequs Private Ltd. and Brazilian brand Tramontina announced a joint venture to manufacture cookware for both the Indian and international markets, with an investment of US$ 800 million.

**4. ThinKitchen:** In February 2025, ThinKitchen expanded its product portfolio by introducing premium non-stick cookware sets made from sustainable materials.

## **The Future of India’s Cookware Market**

The Indian cookware market is poised for strong growth, driven by rising health awareness, technological advancements, and changing consumer preferences. Manufacturers must focus on innovation, eco-friendliness, and catering to the growing demand for smart, sustainable products to stay competitive. As the cooking culture continues to evolve in India, cookware brands have an exciting opportunity to capitalize on these trends and meet the demands of the modern Indian kitchen.

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