# Top Influencer Marketing Agency in India

Smart Insights reported in a survey that 51% of marketers say influencer marketing helps them acquire better customers. On the other hand, Convince and Convert stated that influencer marketing achieved 11x the ROI than banner ads.

Simply put, Influencer marketing is on the rise. Brands are actively engaging with influencers to get relevant metrics for their campaigns and these generated metrics from campaigns help marketers close their sales funnel. A prime example of modern-day mutualism.

But before moving on and celebrating the reap of Influencer marketing campaigns. We have to address the elephant in the room. Influencer marketing campaigns are easier said than done.

To eradicate the bone of contention, brands are collaborating with [top influencer marketing agencies](https://www.ugcagency.in/blogs/top-influencer-marketing-agencies-in-india.html). The agencies have a deep level of expertise in influencer marketing and provide handsome results.

The results are so great that HubSpot reported that marketing managers are increasing their influencer marketing budgets. They also stated that collaborating with influencer marketing agencies has increased their ROI manifold.

But what benefits they could get by collaborating with influencer marketing agencies?

For starters, Influencer marketing strategies are potent tools to build trustworthiness, attractiveness, expertise, and credibility.

On top of that, a top influencer marketing agency intricately understands the driving purchasing decisions of the consumers.
* More than 89% marketers informed about ROI from Influencer marketing campaigns are much better than other marketing channels, if not on par with them.
* As many as 61% marketers informed about difficulty in finding the best influencers for their campaign, which is becoming big milestones in achieving targeted objectives.

Reports indicate that influencer marketing is truly beneficial for brands. But it becomes difficult for brands to undertake influencer marketing campaigns on their own. Those who undertook it generated lukewarm responses, which only hampered their marketing budgets.

Understanding the role of an agency in executing an influencer marketing campaign is important. An [influencr marketing agency](https://www.grynow.in/) understands the pulse of the influencer marketing arena. But the moot question is, which is the top influencer marketing agency in India?

According to our research, Grynow is an agency devoted to excel in the arena of influencer marketing. The simple objective that fuels the institution is to create a tripartite win-win-win situation for brand, influencer, and agency.
To strengthen the relationship between brand and agency, the attributes of the best influencer marketing agency in India, i.e., Grynow, can play a pivotal role in their partnership.
# What Should You Consider The best influencer marketing agency?
The top Influencer marketing agency has various reasons that make it stand out. Grynow has something more unique to offer. Let’s check out some basic ones:
# Micro and macro level understanding of Influencer marketing:
Influencer marketing being a technical arena which is completely data driven. The comprehensive database is sorted out through a hand-picking process about influencer’s content, engagement, interactions and popularity. The database is used to understand the response and reaction of marketing campaigns.
# Ingenuity in executing campaigns:
An influencer marketing campaign is a multi-level operation. At all the levels, various factors are at play to make the campaign a success. The campaigns consist of discovery and selection of the right influencer. Ideation, formulation, and implementation of content strategy with the blend of innovation and creativity.
# Organic development:
Various platforms are available which provide development but it is not less than a hit and trial method, which also does not guarantee optimum results. Influencer marketing has the potential to spearhead an audience at mass scale. The unique user generated content infuses call-to-action in the audience base which brings organic development that lasts long.
# Start-to-end reliability:
Influencer marketing experts hold prime responsibility and are important in strategizing campaigns and their placement on different platforms. Regular and reliable campaign management fuels the strategy more and augments expansion while leaving digital footprints of brands everywhere.
# Customer-centric approach and strategy:
Marketing has taken a paradigm shift. Now it has shifted to customer-centric from a product-centric view. Recent observations suggest that people do not buy the product, they buy the stories. Influencer marketing services focus on user generated content, through which the audience binds their emotion and compassion with the content. Hence moving a step closer towards making purchasing decisions.

# More about the Top Influencer Marketing company in India
Grynow took its inception in the year 2017. An idea originated from the mind of an IITian. From that time till now, the institution has served many brands, executed not less than 1000 successful campaigns. Grynow, over its unique attributes has something more to offer:

**Onboard Content creators:** More than 2.5 lakh social media influencers and content creators actively take part in curating campaigns and content.

**Commitment driven:** The agency has rich experience and it leverages it to provide the best possible result for the brands.

**Insightful minds:** a campaign is damp if there is no creativity. The influencer marketing experts and operations team work in tandem to infuse the whole campaign with innovation and creativity.

**Proficiency:** The number of campaigns undertaken in 6 years and successful execution is in itself a benchmark for its performance.

**Personal-attention:** Every campaign is important in itself and a statement about the determination and professionalism of the agency. For that marketer pays due diligence on every campaign.
# Conclusion
It is high time in marketing. People are shifting toward influencer marketing and influencer marketing agencies are adept and well prepared to help brands achieve their desired targets. Oberlo reported, more than 93% marketers have worked with influencers and influencers marketing agency. Grynow is expert in increasing brand awareness, reaching new audiences, generating sales, improving brand advocacy, managing reputation, driving lead generation and improving customer satisfaction on behalf of brands.