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title: Stocks - Style Guide
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title: Stocks - Style Guide
description: A style guide meant for writers contributing to Stocks
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## Stocks Style Guide

This article is meant to serve as a style guide on how to write content in the
Stocks section. This isn't strict requirement but a general recommendation or
advice about how to approach writing content which meets the level of quality
we're looking for in the Stocks section.

### Use a Beginner Friendly Writing Style

Unless something has already been covered in one of the sections written
before, please don't assume that the reader would know about it. This doesn't
mean that content should be dumbed down but it should be easy to approach such
that understanding it doesn't feel uncomfortable.

This might be a bit hard to grasp but don't write as if you're a robot writing
dry commentary or producing TL;DR styled content. Write as if you're thinking
out loud in your own mind although avoid using first person references like
*I*, *me*, *you* etc. Using *we*, *onself*, *one can assume...* is preferable.

### Use Examples

Use actual examples that readers can relate to. Talking about something and
actually showing how it happens in real life are vastly different things. If
talking about valuation, use an example that shows how to arrive at it. If
talking about a financial ratio, use images from an annual report and show the
reader how to calculate that ratio. In other words, show the reader how & from where input values needed to calculate a ratio are derived from.

For example, while explaining how to calculate Working Capital of a company, explain how input values Current Assets & Current Liabilities can be found in a company's balance sheet, and company's balance sheet can be found in the latest Annual report of the company.

### Dive Deep Into Details When Necessary

If, and when, necessary, feel free to dive into details while keeping
efficiency in mind. In such cases, try to understand the entire concept
yourself, sketch out a summary or a bird's eye view of the concept, and then
write about it. If a wall of text has to be written, try to make it engaging
and somewhat fun to read by adding relevant images, examples, and other interactive elements.

### When in doubt, ask

If you're writing content for a chapter and feel stuck in any part of the process, do let us know. We'd love to guide you on what needs to be covered, and how. We've a draft of talking points for each chapter of the series, and a rough idea on how they need to be explained. Feel free to DM the core contribution team, or drop a message in #kb-due-diligence for any help regarding coverage, structuring, phrasing or any other issues you face while contributing.