[original](https://docs.google.com/document/d/1CAY8rUAKIXzlm9hfRQOtSkUB_shkrZnwFAgj_ek-SUs/edit?usp=sharing)
## Discussion
* `28 June 2023` https://youtu.be/V_84j2J4ELw
* expectations https://docs.google.com/document/d/15y8vY447TyQeguindtSbU8TYLSsvl91KZJ_at3Zcv1Q/edit
* `5 July 2023` https://youtube.com/live/MTlpn8BrR1I
### Status

## Preamble
As competition for user attention in the blockchain sphere increases, attracting new users and retaining existing ones becomes crucial even during the crypto winter.
The Everscale PR Team, Broxus, Blockchain Family, and EverKit have joined forces to form the Community Boost Alliance (CBA) and developed an action plan to achieve these goals.
The CBA proposes using LEVER tokens to fund these activities due to their value, backed by EVERs, 20% premium (discharged in late 2024), and lack of pressure on the EVER market price.
## Plan of actions
The success of marketing campaigns depends on user engagement. The CBA has crafted a comprehensive community boost plan consisting of activities like thematic quizzes, contests, airdrops, giveaways, and AMA sessions. As part of the proposal, the Community Boost Funding (CBF) plans to conduct 70 AMA sessions and 40 quizzes, and launch a referral program with influencers.
These initiatives aim to increase active subscribers on Everscale social media channels, raise awareness, deepen new community members' involvement in our ecosystem, and enhance existing users' loyalty. The estimated budget for these activities is 1,000,000 LEVERs, covering costs from July 6th, 2023, to July 6th, 2024.
During this period CBF will be published reports each quarter with metrics (subscribers, views, etc) which CBF reached.
Notably, this budget is solely for the prize fund and does not include salaries or operating expenses.
## Full plan of actions is described here
| Task name | Description | Number of events | Number of LEVERs | Comment |
| ------------------------------------ | -------------------------------------------------------------------------------------------------------------------------------------------------------- |:----------------:| ---------------- | ------------------------------------------------------- |
| Collaboration with other blockchains | Carrying out collaborations and marketing activities with partners and other blockchains | 1 | 50,000 | TBD |
| Annual activities | MENA & Asian markets (infuencers, etc) | 5 | 300,000 | "Influencers criteria: No less that 1,000 subscribers" |
| Quizes | Conducting quizzes to increase the involvement of new community members | 20 | 100,000 | Quize [example](https://t.me/broxus/398) |
| Giveaways | Crew3, Layer3, Gleam etc. Conducting giveaways to maintain the level of subscribers in social networks and attract new ones | 8 | 100,000 | Giveaway [example](https://t.me/everscale_news/2299) |
| AMA Sessions | Conducting AMA sessions in other crypto communities (External) | 60 | 100,000 | AMA Session [example](https://t.me/everscale_news/2154) |
| EverKit | Conducting quizzes on the platform https://everkit.org/en/quizzes and draws among subscribers in order to increase conversion from advertising purchases | 6 | 50,000 | TBD |
| Referral program | Carrying out marketing activities through influencers via https://web3.everscale.network | TBD | 300,000 | TBD |
| | | **Total** | **1 000,000** | |

## Proposal
The CBA proposes transferring 1,000,000 LEVER tokens to a multi-signature wallet, controlled by the CBA members mentioned above, to fund these community-boosting activities:
`0:96cc8100eb1922c6cf6614310f4b0515d77ae993eb01406fc6a34015e50bc794`
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