# MGS5 EV: **5-Star Safety SUV** Delivers **298-Mile Range** Starting at **$35,400**

The **MGS5 EV** officially enters Danish showrooms following its European debut in March 2025. This battery electric compact crossover SUV was initially launched in China on November 6, 2024, before expanding to European markets including Denmark. The **all-electric C-segment SUV** combines practical family transportation with competitive pricing that significantly undercuts established European rivals.


## **Dual Powertrain Options** Define Performance Categories

### **Standard Range Configuration**
The **[2025 MGS5 EV](https://www.spare-wheel.com/mg/new-mgs5-ev-mgs-electric-suv-480km-range) Standard Range** utilizes a **125kW (168 horsepower) electric motor** with rear-wheel drive configuration. Maximum torque output reaches 184 lb-ft, enabling 0-62mph acceleration in 8.0 seconds. This powertrain targets efficiency-focused buyers prioritizing daily commuting over performance.

**Motor specifications:**
- **Power Output:** 125kW (168 hp)
- **Torque:** 250 Nm (184 lb-ft)
- **Drive Type:** Rear-wheel drive
- **Acceleration:** 0-62mph in 8.0 seconds
- **Top Speed:** 100mph (electronically limited)

### **Long Range Performance Variant**
The **170kW variant** delivers enhanced performance with 228 horsepower output while maintaining rear-wheel drive architecture. This configuration reduces 0-62mph acceleration to 6.3 seconds, matching premium German SUV competitors at significantly lower pricing.

**Enhanced specifications:**
- **Power Output:** 170kW (228 hp)
- **Torque:** 250 Nm (184 lb-ft)
- **Drive Type:** Rear-wheel drive
- **Acceleration:** 0-62mph in 6.3 seconds
- **Top Speed:** 106mph (electronically limited)

## **Battery Technology** Delivers Industry-Leading Range

### **Dual Battery Architecture**
The **MGS5 EV** employs two distinct battery configurations built on **SAIC's Modular Scalable Platform (MSP)**. The **49kWh standard battery** provides **218 miles WLTP range**, while the **64kWh long-range pack** extends capability to **298 miles WLTP**.

The new generation battery supports a driving range of up to 298 miles WLTP combined, with a standard-equipped Kinetic Energy Recovery System (KERS) featuring four energy recovery modes.

**Battery specifications:**
- **Standard Range:** 49kWh usable capacity
- **Long Range:** 64kWh usable capacity
- **Chemistry:** Lithium Iron Phosphate (LFP)
- **Warranty:** 8 years / 120,000 miles
- **Degradation Protection:** 70% capacity retention guaranteed

### **Advanced Charging Capabilities**
DC rapid charging speeds peak at 139kW for the 64kWh MGS5, or 120kW for the 49kWh model, enabling 10-80% charging in 25-30 minutes on compatible rapid chargers.

**Charging specifications:**
- **DC Fast Charging:** Up to 139kW (64kWh) / 120kW (49kWh)
- **AC Charging:** Up to 11kW three-phase
- **Home Charging:** 7kW single-phase standard
- **Charging Port:** CCS2 European standard
- **10-80% Charging Time:** 25-30 minutes (rapid charging)

## **Danish Market Pricing Strategy**

### **Comprehensive Trim Structure**
**MGS5 EV pricing** in the UK market establishes European benchmarks before Danish localization:

**Standard Range Variants:**
- **SE Standard Range:** £28,495 ($35,400 USD)
- **Trophy Standard Range:** £30,995 ($38,500 USD)

**Long Range Variants:**
- **SE Long Range:** £30,995 ($38,500 USD)
- **Trophy Long Range:** £33,495 ($41,600 USD)

### **Competitive Value Analysis**
**Danish pricing** will incorporate local taxes and import duties typically adding 20-25% to base UK costs. Final Danish prices range approximately **DKK 290,000-350,000** ($42,000-$50,700 USD) across all variants.

**Premium competitor comparison:**
- **Audi Q4 e-tron:** £48,000+ ($59,600+ USD)
- **BMW iX3:** £51,000+ ($63,400+ USD)
- **Mercedes EQB:** £45,000+ ($55,900+ USD)
- **Volvo XC40 Recharge:** £44,000+ ($54,700+ USD)

The **MGS5 EV** delivers **25-30% cost savings** compared to established premium rivals while matching or exceeding key specifications.

## **Euro NCAP 5-Star Safety Achievement**

### **Comprehensive Safety Performance**
The MGS5 EV secured a top-tier 5-star safety rating from Euro NCAP, scoring 90% for adult occupant protection, 82% for child occupant protection, 82% for vulnerable road user safety, and 78% for safety assist systems.

**Detailed safety scores:**
- **Adult Occupant Protection:** 90%
- **Child Occupant Protection:** 82%
- **Vulnerable Road Users:** 82%
- **Safety Assist Systems:** 78%
- **Overall Rating:** 5 Stars (Maximum)

### **Advanced Safety Technology Suite**
**MG Pilot Pro** driver assistance package includes comprehensive active safety systems:

**Primary safety features:**
- **Adaptive Cruise Control** with stop-and-go capability
- **Lane Departure Warning** and active keeping assistance
- **Automatic Emergency Braking** with pedestrian/cyclist detection
- **Blind Spot Monitoring** with rear cross-traffic alert
- **Traffic Sign Recognition** with speed limit display
- **Driver Attention Warning** with fatigue detection

Braking performance achieves standstill from 62mph in 35.5 meters, demonstrating excellent stopping capabilities.

## **Interior Technology** and **Cabin Architecture**

### **Digital Interface Design**
The interior adopts a minimalistic approach featuring a 10.25-inch LCD instrument cluster and 15.6-inch central touchscreen. This configuration prioritizes screen-based controls while retaining essential physical switches for climate and audio functions.

**Technology specifications:**
- **Instrument Display:** 10.25-inch TFT LCD cluster
- **Infotainment Screen:** 15.6-inch capacitive touchscreen
- **Operating System:** MG iSMART connectivity platform
- **Smartphone Integration:** Apple CarPlay / Android Auto
- **Voice Control:** Natural language processing
- **Navigation:** Real-time traffic and charging station location

### **Interior Dimensions** and **Practicality**
**Passenger space optimization** benefits from the electric platform's flat floor architecture:

**Interior measurements:**
- **Length:** 4,456mm (175.4 inches)
- **Width:** 1,818mm (71.6 inches)
- **Height:** 1,633mm (64.3 inches)
- **Wheelbase:** 2,730mm (107.5 inches)
- **Boot Capacity:** 479 liters (16.9 cubic feet)
- **Rear Seat Legroom:** 950mm
- **Rear Seat Headroom:** 980mm

**Seating configuration:**
- **Front Seats:** Power-adjustable with heating (Trophy trim)
- **Rear Seats:** 60/40 split-folding
- **Maximum Seating:** 5 passengers
- **ISOFIX Points:** 3 (rear seats and front passenger)

## **Platform Engineering** and **Manufacturing Excellence**

### **Modular Scalable Platform (MSP) Architecture**
The **MSP platform** underpins both MGS5 EV and MG4 models, providing economies of scale while enabling model-specific optimizations. This dedicated electric architecture positions the battery pack optimally within the vehicle structure.


**Platform advantages:**
- **Battery Integration:** Low-mounted pack improves center of gravity
- **Structural Rigidity:** Enhanced torsional stiffness vs. ICE platforms
- **Packaging Efficiency:** Maximized interior space within compact footprint
- **Crash Protection:** Integrated battery protection systems
- **Scalability:** Supports multiple vehicle sizes and configurations

### **SAIC Manufacturing Quality**
**Chinese production** at SAIC's state-of-the-art facilities incorporates European quality standards throughout the manufacturing process. The facility produces over 500,000 electric vehicles annually with established supply chain integration.

**Quality assurance measures:**
- **ISO 9001:2015** quality management certification
- **European compliance** testing and validation
- **Supplier verification** programs for critical components
- **Final inspection** protocols exceeding industry standards

## **Energy Management** and **Efficiency Systems**

### **Kinetic Energy Recovery System (KERS)**
The standard-equipped KERS provides four energy recovery modes: Low (1), Medium (2), Strong (3), and Adaptive (A), plus One-Pedal Driving capability.

**Regenerative braking specifications:**
- **Maximum Recovery Power:** 50kW
- **Efficiency Rating:** Up to 20% range extension
- **Brake Blending:** Seamless transition between regenerative and friction braking
- **Customization Options:** Driver-selectable intensity levels

### **Thermal Management System**
**Advanced battery cooling** maintains optimal operating temperatures across all weather conditions:

**Thermal specifications:**
- **Liquid Cooling:** Active battery thermal management
- **Cabin Pre-conditioning:** Remote climate control via mobile app
- **Heat Pump Technology:** Efficient heating for cold climates
- **Operating Range:** -30°C to +55°C (-22°F to +131°F)

## **Danish Infrastructure** and **Market Context**

### **Charging Network Compatibility**
**Denmark's charging infrastructure** supports MGS5 EV operation through extensive public networks. The country maintains over 8,000 public charging points with rapid expansion planned through 2030.

**Infrastructure statistics:**
- **Public Charging Points:** 8,000+ locations
- **Rapid Chargers:** 1,200+ locations (50kW+)
- **Ultra-Rapid Chargers:** 300+ locations (150kW+)
- **Coverage Density:** 1 charger per 2.5km average
- **Network Operators:** CLEVER, E.ON, Circle K, Tesla Supercharger

### **Government Incentive Framework**
**Danish EV policies** provide substantial financial advantages for electric vehicle adoption:

**Tax benefits:**
- **Registration Tax:** 0% for EVs (vs. up to 150% for ICE vehicles)
- **Company Car Tax:** Reduced rates for electric vehicles
- **Congestion Charges:** Exemptions in major cities
- **Parking Benefits:** Free/reduced rates in city centers
- **Toll Road Discounts:** Reduced fees on major highways

## **Competitive Market Analysis**

### **Direct Competitor Comparison**
The **MGS5 EV** competes in the rapidly expanding electric compact SUV segment:

**Tesla Model Y Performance:**
- **Price:** £44,990+ ($55,900+ USD)
- **Range:** 331 miles WLTP
- **Charging:** 250kW Supercharger network
- **Advantage:** Superior range and charging speed
- **Disadvantage:** 27% higher pricing

**Volkswagen ID.4 Pro:**
- **Price:** £41,870+ ($52,000+ USD)
- **Range:** 310 miles WLTP
- **Charging:** 135kW DC charging
- **Advantage:** Premium brand reputation
- **Disadvantage:** 35% price premium over MGS5 EV

**[Skoda Enyaq iV](https://www.cardivision.com/skoda/skoda-enyaq-85-drive-high-range-ev-48000) 60:**
- **Price:** £38,970+ ($48,400+ USD)
- **Range:** 256 miles WLTP
- **Charging:** 120kW DC charging
- **Advantage:** Established European presence
- **Disadvantage:** 20% higher pricing with similar specifications

### **Value Proposition Analysis**
The **MGS5 EV** delivers **superior value per specification dollar** compared to established competitors:

**Cost per mile of range:**
- **MGS5 EV Long Range:** $155 per mile of range
- **VW ID.4 Pro:** $168 per mile of range
- **Tesla Model Y:** $169 per mile of range
- **Skoda Enyaq:** $189 per mile of range

## **Market Outlook** and **Growth Projections**

### **Danish EV Market Trajectory**
**Electric vehicle adoption** in Denmark accelerates through comprehensive government support and infrastructure development. Market share reached 35% of new vehicle sales in 2024, targeting 50% by 2027.

**Market growth drivers:**
- **Government Mandates:** ICE vehicle sales ban by 2030
- **Infrastructure Investment:** €2 billion charging network expansion
- **Consumer Incentives:** Continued tax advantages for EVs
- **Corporate Fleet Conversion:** Mandatory EV targets for government fleets


### **Competitive Positioning Strategy**
**MGS5 EV market success** depends on execution across multiple critical factors:

**Success factors:**
- **Service Network Expansion:** 25 Danish dealerships by end-2025
- **Parts Supply Chain:** European distribution centers operational
- **Customer Satisfaction:** 7-year comprehensive warranty support
- **Brand Recognition:** Increased marketing investment in Danish market
- **Technology Updates:** Over-the-air software improvement capability

**Market share projections:**
- **2025 Target:** 2-3% of Danish EV market
- **2026 Goal:** 5-7% market share with expanded model range
- **2027 Objective:** 8-10% share including commercial variants

The **MGS5 EV** represents a compelling combination of proven technology, competitive pricing, and comprehensive safety credentials. Danish market success requires sustained execution of sales, service, and customer satisfaction initiatives rather than relying solely on product specifications. The **5-star Euro NCAP rating** and **8-year warranty** demonstrate MG's commitment to quality and customer confidence in the expanding European electric vehicle market.

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