--- title: '2021口碑行銷論壇' disqus: Notes tags: 行銷 --- 🔸 論壇講者： 李佳馨 / Facebook 大中華區代理商業務總監 柯景倫 / Influenxio 圈圈科技 創辦人暨執行長 嚴中君 / NINJA PLUS 社群濾鏡事務所 Founder & BD Lead 陳品亞 / 凱絡媒體 Intelligent Content Director https://www.youtube.com/watch?v=GrCpm8UWF_g [TOC] # 李佳馨 ![](https://i.imgur.com/sjNYICn.png) ![](https://i.imgur.com/jolNQUi.png) ![](https://i.imgur.com/Bq484kb.png) AR ![](https://i.imgur.com/EEV54LA.png) 車上露營 ![](https://i.imgur.com/WLbRWZY.png) 網紅行銷 ![](https://i.imgur.com/vxrFPfT.png) ![](https://i.imgur.com/J6OXJH0.png) ![](https://i.imgur.com/4GCqM8i.jpg) # 柯景倫 圈圈科技 微網紅 ![](https://i.imgur.com/FRsv7m5.png) ![](https://i.imgur.com/NvlAQzb.png) ![](https://i.imgur.com/yCyIYUk.jpg) ![](https://i.imgur.com/UarwbGr.png) ![](https://i.imgur.com/c6yZPoX.png) 微網紅比例增加 ![](https://i.imgur.com/32upCEM.png) 更多的互動 ![](https://i.imgur.com/Uoh1uXY.png) 60%品牌主跟消費者合作 ![](https://i.imgur.com/98FqPhK.png) ![](https://i.imgur.com/qMqpFGj.png) 案例分享 都找了 200 個網紅 各階層網紅都有找 飲料 ![](https://i.imgur.com/e7bSgz5.png) ![](https://i.imgur.com/DxMFXrv.png) 預算分配 ![](https://i.imgur.com/MPsFLBA.png) 影音編輯 APP ![](https://i.imgur.com/FR8gn8h.png) ![](https://i.imgur.com/Xk1MnU6.png) ![](https://i.imgur.com/mEOqHL0.png) ![](https://i.imgur.com/7nwi3cW.png) # 嚴中君 IG AR ![](https://i.imgur.com/0V6mD2f.png) ![](https://i.imgur.com/zZe62P5.png) ![](https://i.imgur.com/QvPmcXY.png) ![](https://i.imgur.com/I7nFeAo.png) ![](https://i.imgur.com/CayvJEo.png) ![](https://i.imgur.com/WvZPau6.png) ![](https://i.imgur.com/qeCfFOj.png) ![](https://i.imgur.com/oF5RA41.png) ![](https://i.imgur.com/nEWSAU6.png) ![](https://i.imgur.com/Rwokrmm.png) ![](https://i.imgur.com/vqp92nK.png) ![](https://i.imgur.com/7PHKYP1.png) ![](https://i.imgur.com/9WSpeMa.png) ![](https://i.imgur.com/q6EIqwj.png) ![](https://i.imgur.com/w5vX471.png) ![](https://i.imgur.com/FVWbgL0.png) ![](https://i.imgur.com/zR6FytI.png) ![](https://i.imgur.com/qBKLGkI.png) 換成使用者的照片 影片 ![](https://i.imgur.com/5cxmA4z.png) ![](https://i.imgur.com/m5PORiI.png) 3D 品牌 標價 活動 貼紙 ![](https://i.imgur.com/9nW4cty.png) 出現動畫 ![](https://i.imgur.com/8Rimx4C.png) 照球鞋 顯示隱藏內容 ![](https://i.imgur.com/9mFQAKT.png) 賞車、書、運動 ![](https://i.imgur.com/TtkAtDR.png) 試妝 ![](https://i.imgur.com/kjFZ8E9.png) FB ![](https://i.imgur.com/apiICnm.png) IG -> AR ![](https://i.imgur.com/V3Pd8n4.png) ![](https://i.imgur.com/cpVcZ4r.png) ![](https://i.imgur.com/9DOhZAJ.png) ![](https://i.imgur.com/bsjytDa.png) ![](https://i.imgur.com/f7IlpYs.png) ![](https://i.imgur.com/Qtp3Yco.png) ![](https://i.imgur.com/wtTbZAb.png) ![](https://i.imgur.com/HJJgtkG.png) # 陳品亞 ![](https://i.imgur.com/J5ZISvF.jpg) ![](https://i.imgur.com/1XVgNIH.png) ![](https://i.imgur.com/bbC9I32.png) ![](https://i.imgur.com/Nh5zK9d.png) 金字塔 ![](https://i.imgur.com/WFvFu0f.png) 黃金三角 ![](https://i.imgur.com/BPyIxzx.png) 競爭環境的觀察 ![](https://i.imgur.com/GcS2FRT.png) 定位 ![](https://i.imgur.com/1BPwTp7.png) 矩陣 ![](https://i.imgur.com/7bkI99x.png) ![](https://i.imgur.com/48N9u1Y.png) ![](https://i.imgur.com/uHk97Cl.png) ![](https://i.imgur.com/dnwxocU.png) ![](https://i.imgur.com/1lsP5U3.png) ![](https://i.imgur.com/AI03uqf.png) ![](https://i.imgur.com/NMdskrq.png) ![](https://i.imgur.com/99b1i9j.png) ![](https://i.imgur.com/tLON123.png) ## 執行 ![](https://i.imgur.com/VmEjJNg.png) ![](https://i.imgur.com/ZKgXiqN.png) ![](https://i.imgur.com/Y1j4sQc.png) ![](https://i.imgur.com/iMFGvG0.png) ![](https://i.imgur.com/Su4i4fN.png) ![](https://i.imgur.com/xCj4qwF.png) 演算法 會逼迫 曝光度 見底 ![](https://i.imgur.com/C4yIhyA.png) ## 合作要點 ![](https://i.imgur.com/xPLRNYx.png) ![](https://i.imgur.com/8vWvDYP.png) ![](https://i.imgur.com/yWoFMe9.png) ![](https://i.imgur.com/0X4cyEs.png) ![](https://i.imgur.com/LGVa5BT.png) ## 公司資訊 ![](https://i.imgur.com/WBGaZlk.png)